The purpose of this study was to identify the impact of materialism on the attitude toward purchasing foreign luxury brands and the moderating effect of consumer ethnocentrism on this impact. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analysing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Results showed that success factor of materialism gave rise to negative attitude toward purchasing foreign luxury brands while centrality factor of materialism spurred positive attitude. Consumer ethnocentrism also showed a significant effect as a moderator on the relationship between materialism and attitude: The relationship between materialism and attitude was stronger among subjects who had lower consumer ethnocentric tendencies than among subjects who had higher consumer ethnocentric tendencies.

The purposes of this study were to examine the alliance success factors (ASF) and the business environments (BE) from the textile companies' viewpoint, to examine the differences in ASF and BE by firm characteristics, and to examine the relationships between BE and ASF. BE included the degree of market competition and the firm's competitive advantage, and firm characteristics included type of business, the number of employees, and length of business operation. Data were obtained from 155 textile companies in Daegu and Gyeongbuk regions in Korea via a questionnaire survey. Four factors including relationship capital, organizational support, alliance management, and alliance performance were extracted from ASF, and resources, product development, and marketing were extracted from the firm's competitive advantage. There were differences in product development by the number of employees and in the degree of market competition by type of business. The degree of market competition had significant relationships with all of ASF while the firm's competitive advantage differed in the relationships.

This study was conducted to compare the physical shapes of Korean males in their 20s between those residing in Yenbien, China and those living in Korea. Measurements were checked fur 57 items on 167 Korean male residents in Yenbien, China and 295 Korean male residents in Seoul and the other large cities around it. The conclusions are as follows: 1. The comparison of 58 items in physical measurements of Korean male residents in China and those in Korea showed differences in 49 items. Korean male residents in China had the smaller physical shapes short in limbs and height. 2. The comparison of the factor analysis results for physical measurements did not reveal big differences. In terms of the contribution of variables, however, obesity played an exceptionally large role fur Korean residents in China, while the importance of obesity and vertical length were similar for those in Korea. 3. The comparison of the physical shapes according to the grouping resulted in three types each for both groups, with different features for individual types. Korean residents in China were grouped according to the obesity factor rather than the changes in height, while those in Korea were classified according to both vertical length and obesity.

The purpose of this study was to investigate the musicians' body image and fashion styles portrayed in Korea and American music' video in aspects of body dimension such as sex, race, nature, and technology. The results were as follows. In aspects of sex, male musicians showed the blurring of gender appearance, while female musicians reflected sexuality which intensified the gender norms. In aspects of race, musicians pursued the racial blending appearances. In nature and technology dimension, Korea music video focused on natural imagery, while American music video showed a lot of technology imagies. And, the body combined with the nature and technology implied the post human image in the future.

The purpose of this study was to identify the impact of personal values on fashion orientation. As personal values, this study adopted materialism and consumer conformity. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analyzing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Confirmatory factor analysis revealed that fashion orientation has three factors such as fashion leadership, fashion interest, and importance of being well dressed. Path analysis showed that centrality factor of materialism spurred all three factors of fashion orientation and that happiness factor of materialism gave rise to importance of being well dressed of fashion orientation. Informational conformity also significantly increased all three factors of fashion orientation.

The purpose of this study is to develop clothing shopping orientation[CSO] scale reflecting the conceptual structure of CSO. For this purpose, a questionnaire composed of comprehensive 85 CSO items was developed through 2-step preliminary tests. Data was collected from two samples. One sample(n=559) was for scale development and the other sample(n=235) was for cross validity test. Descriptive analysis, correlation analysis, exploratory factor analysis, regression analysis, ANOVA, and confirmatory factor analysis were used for data analysis. For each lower-dimension within the CSO conceptual structure model, 1-2 items were selected based on the quantitative and the qualitative standards. As a result, a CSO scale composed of 31 items was developed, and reliability, construct validity, cross validity, convergent validity, discriminant validity, and criterion validity of the scale were verified. This study has significance in offering the standardized scale to both the academic and the practical fields.

The purpose of this study is to develope wrinkle recovery property, DP rating of Tencel by using BTCA(1,2,3,4-butanetetracarboxylic acid) and MgCl$_2$ that does not make water pollution. The adoptable condition to improve the wrinkle resistance and DP rating was determined 10％ BTCA(o.w.f), 3％ catalyst(o.w.f), 0.5％ softener(o.w.f), 5min padding time, 150$^{\circ}C$ curing temperature, 2min curing time and pH 2.7. It was proven that ester groups were formed and cross-links increased by treating Tencel with BTCA. By XPS diffraction, Tencel treatment using BTCA was proved not to affect crystal formation.

가격반응함수는 각 가격대별로 판매량의 변화를 추적한 함수이다. 가격에 판매량을 곱하면 판매량이 되고, 여기에 비용을 차감하면 이익이 된다. 따라서 가격반응함수는 상표나 제품의 이익을 최대로 하는 가격을 찾는 바탕이다 컨조인트분석은 고객시각에서 가격반응함수를 도출하는데 신뢰성 높은 방법으로 적극적으로 권해지고 있으나, 고려상표군을 고려하지 못한다는 단점이 지적되어 왔다 이 연구는 고려상표군을 측정할 수 있는 컨조인트분석의 한 변종으로 2단계 컨조인트분석을 개발하여 미국의 한 도시의 청바지 시장에 적용하였다. 그 결과, 고려상표군 정보를 가진 가격반응함수와 그렇지 않은 가격반응함수 간의 특정가격대별 선택확률과 가격탄력성에 차이가 발생함이 발견되었다. 고려상표군 형성이 소비자의 구매의사결정과정의 한 단계임을 고려할 때, 고려상표군 정보를 가진 가격반응함수로 소비자의 가격반응을 추적하는 것이 필요함이 이 연구를 통해 실증되었다.

Kenaf was cultivated and harvested in large quantity in Cheju Island and Chinju, Kyungsangnamdo. It was chemically rotted with 3% NaOH for 60 minutes at 100$^{\circ}C$, neutralized using 1% acetic acid, washed and dried, and obtained 40kg of dry kenaf fiber. Kenaf 15/rayon 85, flax 15/rayon 85, and rayon 100% yam was spun and the physical characteristics were measured. Plain weave and twill weave fabrics were made using each of the above yarns as the filling yam. Cotton 100% yam was used as the warp yam in all fabrics. Kenaf/rayon blend yarns were higher in tenacity and elongation, lower in yam uniformity, higher in the number of nep than the flax/rayon blended yams. Kenaf/rayon blend fabric had higher tenacity and elongation compared to the flax/rayon blend fabric Kenaf/rayon blend fabric was most stiff in both plain weave and twill weave fabrics whereas drape characteristics was dependent upon the fabric structure of the kenaf/rayon blend and flax/rayon blend. There were little differences between the kenaf/rayon blend fabric and the flax/rayon blend fabric in the Kawabata physical measurements and the PHVs. The only drawback of kenaf fiber was it's surface roughness and it is expected that it can be improved by enzyme retting and mechanical bundle separation.

This survey was carried out on 256 smallholder farmers of the Jeonbuk Province to analyze their current behavior in pesticide usage and the use of protective clothing during spray work. The interviewees were at the age of about 50's in both males and females: they performed spray work mainly for their own farms. Many of them were not very well aware of the danger of pesticides and the adequate methods of pesticide handling. Water drinking and smoking during break time were the endangering factors of pesticide intoxication, reaching to 30-60% sprayers. Most of sprayers had experienced the exposures to pesticides during spray work and appealed some subjective clinical symptoms to the exposure, but they seldom sought medical treatments. More than 70% of respondents had not been wearing protective equipments during spray work. The results will be used as basic information in designing the improved protective clothing more acceptable by pesticide sprayers.

The aim of this study was to provide the 2 and 3 dimensional statistics requisite in the sizing system and design of gloves. The 64 2-dimensional static measurements were selected to provide information about hands. Participants in the study were 824 adults, aged between 18 and 64. To summarize the information from the measurement values, a Factor Analysis and a Cluster Analysis among multivariate analyses were performed. 3-D scanner was used for visual results of hand shape of each cluster. The results were as follows. Twenty-two items were used for the factor and cluster analysis in order to classify the adult hand shape. The variable quantities that are explained by a total of 3 factors amounted to under 79.37% of the variable quantities. The definition results of the factors related to the hands are as follows: Factor 1 is the horizontal dimension, the thickness of hand factor; Factor 2 is the height of the crotch; and Factor 3 is the vertical dimension of the hand. The adults' group hand was divided into 2 clusters according to a cluster analysis using factor scores. The characteristics according to hand type were as follows: Cluster 1 referred to high horizontal dimensions and thickness, rather small vertical dimensions and crotch height; and Cluster 2 represented the rather smaller horizontal dimensions and thickness but longer hand length than Type 1. To provide specific shape data of each cluster, 3-D scanner measurement was performed. 3-dimensional data base was developed for each cluster type and visual information was provided.

Underwear is laundered frequently and most of them is made of cotton, but a cotton fiber is more difficult to modify than a synthetic fiber. We have attempted to determine the optimum conditions necessary whereby the lowest concentration of silver solution is needed to produce the greatest antimicrobial properties of cotton fabrics. For this study, colloidal silver was made by electrolysis. The concentration of colloidal silver was increased by increasing the area of the silver plates submerged in the water, the water temperature, the water hardness and the flow time of the water per 1l. However, the colloidal silver concentration was decreased by extending a space between the silver plates and increasing the water velocity. Cotton fabrics treated in the washing machine with 1.3 ppm colloidal silver solution for 10 minutes had effective microbial properties and an unperceivable reduction of reflectance.

Purposes of the study were to find out the joint effects of two salient appearance cues-hair colors and hair lengths on males fashion images, using 729 university students in Daejon city and a Chungnam province. The study was a quasi experiment; the dependent variables were hair lengths(4 levels) and hair colors(4 levels)and the dependent variable was a set of semantic different of scales which was consisted of 40 hi-polar adjectives, The data were analyzed by a factor analysis, 3-way ANOVA, and the results were as follows. Hair lengths effected on the image of five dimensions, salient, social, potency, evaluate and dynamics while hair colors effected on salients, social and potency dimensions. The most significant interaction effect between hair color and lengths were existed on the salient image: For the longer haired males, the color effects became less evident then normal to shorten haired males and it can be concluded that when two salient cues were combined one cue's effect became discounted.

The purpose of this study is to survey about the images of the sexy clothes that young women sympathize in modern society, that is, to make a research into the cognitive dimensions of 'Sexy image' and the constructive peculiarity of clothing. The researches into dimension of image by sexy clothing make that female mainly consist of in their twenties during May to October in 2003. The independent variables were: 1) The physical beauty dimension, 2) The negative estimate dimension, 3) The characteristic devaluation dimension,4) The elegance/ high grade dimension,5) The freshness/ beauty dimension,6) The sex appeal/ exposure dimension. Judging from each characteristic of costume in classified by articles, that is, colors, texture, shapes, details, and others-phenomenon of outerization of under clothing, print. We can know the clothes showing up our nice figures are the sleeveless design tied with strap, soft texture as silk chiffon and the colors that are not strong. And there were no embarrassed, ugly and pitiful clothing. Expressing sexy beauty by clothing is the result that the wearer produces intentionally by compounding design factors, it's the ideal when the observer's reaction and the wearer's intention correspond. Therefore, it will be helpful in expressing ideally if the subject, what kinds of sexy beauty the compounding design factors express, is studied carefully. Also it is expected to be used in grasping modem consumers' desires that want to look sexy, finding out how to express, dealing with the consumers' desires correctly, and the reference materials of the planning goods, sales promotion, and selecting of a medium of advertisement according to the consumers' desires.

With the advent of the globalization trend of the industry, the enterprises in the fashion industry around the world have witnessed a surge in exports and foreign direct investment (FDI). Many fashion enterprises in each country, along with the multi-national enterprises, have engaged in global outsourcing of the production process in order to increase their global competitiveness, and have attempted to expand their commercial presence in the world market by entering into other foreign markets. Such market entry attempts have lead to the increase of FDI and trade by the fashion enterprises. This study attempts to examine the interactive relation between FDI and export/import of fashion products in different fashion industries both worldwide and in Korea. First, we will look into the relation between export/imports and FDI of each regional fashion industry, then expand the study to the relation between those two factors found in the fashion industry of Korea in general, and finally, to the relation between the two factors in the fashion industry of countries that are the major export nations of fashion goods into Korea. The data which this study is based on were collected from the International Trade Statistics Yearbook Vol. II (UN, 1991-2002, New York: UN), UNCTAD Handbook of Statistics (UN, 1996-2001, Vienna: UN), UNCTAD database, the archives of the Korea Federation of Textile Industry and the archives of the Export-Import Bank of Korea. The methods of analysis used in this study were correlation, regression, and descriptive statistics of the data. The result of this study showed that each fashion industry of different regions was subject to a diversity of effects. For one, the fashion industry in Korea showed a significant correlation between outbound investment and both export and import. On the other hand, the apparel industry in Korea showed a significant correlation between outbound investment and imports, but no such correlation between outbound investment and exports.