In this study, we would like to consider the main factors that influence psychological well-being by using social network service. suggest ways to use healthy social network services, and empirically verify how behavioral approaches, in other words self-determination theory, that deals with human psychological needs, affect psychological well-being by self-esteem and satisfaction to comprehensively examine the characteristics of service and user individuals and social influences, etc. First research result, it has been confirmed that the autonomy has a positive effect on self-esteem. Second, it has been confirmed that the autonomy does not have a positive effect on satisfaction. Third, it has been confirmed that the competence has a positive effect on self-esteem. Fourth, it has been confirmed that the competence does not have a positive effect on satisfaction. Fifth, it has been confirmed that the relationship has a positive effect on self-esteem. Sixth, it has been confirmed that the relationship does not have a positive effect on satisfaction. Seventh, it has been confirmed that self-esteem has a positive effect on psychological well-being. Eighth, it has been confirmed that self-esteem has a positive effect on satisfaction. Ninth, it has been confirmed that satisfaction has a positive effect on psychological well-being. These results mean that meeting basic human psychological needs has a significant impact on psychological well-being of the social network service users. In addition, it was confirmed that increasing the desire for autonomy, competence, relationship, which are factors of self-determination, is an important factor to enhance psychological well-being.