Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Visual Elements and Design Methods of Virtual Clothing for Interoperability across Metaverse Platforms

메타버스 플랫폼 간 상호연동을 위한 가상의류의 디자인 요소와 설계 방식 비교 분석 연구

  • Hyeryeon Park (Dept. of Fashion and Textiles, Seoul National University) ;
  • Yerim Choi (Dept. of Data Science, Seoul Women's University / ai.m Inc.) ;
  • Hyosun An (Dept. of Clothing and Textiles, Pai Chai University)
  • 박혜련 (서울대학교, 의류학과) ;
  • 최예림 (서울여자대학교, 데이터사이언스학과/(주)에이아이닷엠) ;
  • 안효선 (배재대학교, 의류패션학과)
  • Received : 2024.09.25
  • Accepted : 2024.10.25
  • Published : 2024.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

As various metaverse platforms utilize different tools and design methods for virtual clothing, the lack of standardization creates challenges for interoperability across platforms. This study aimed to investigate virtual clothing cases provided by different metaverse platforms, analyze their design elements and methods, and propose a standardized design process to enhance interoperability. Regarding search methods, design elements of virtual clothing-item, shape, color, material, pattern, and detail-were compared across platforms first. A review of design tool interfaces and functionalities was then conducted with six fashion experts, examining how design tools and their technical differences impacted user experience and design complexity. This study revealed that metaverse platforms showed distinct characteristics in how they expressed virtual clothing design elements. Additionally, a common virtual clothing design framework was proposed, systematically applying techniques of selection, movement, and adjustment as core stages in the process. Findings of this study are expected to contribute to enhancing flexibility and consistency in the virtual clothing design process across metaverse platforms, ultimately promoting user interaction and creativity.

Keywords

Acknowledgement

본 연구는 문화체육관광부 및 한국콘텐츠진흥원의 2023년도 문화기술 연구개발 사업으로 수행되었음 (과제명: 패션과 스타일테크 융합 메타버스 이커머스 플랫폼 기술개발, 과제번호: RS-2023-00220957)

References

  1. Ahn, D. K., Bae, B. C., & Kim, Y. (2023). User experience of a digital fashion show: Exploring the effectiveness of interactivity in virtual eeality. Applied Sciences, 13(4), 2558. doi:10.3390/app13042558
  2. Alayli, S. (2023). Factors influencing the establishment of clothing retailers in the Metaverse: The role of Metaverse technology as a mediator. Dutch Journal of Finance and Management, 5(1), 22281. doi:10.55267/djfm/13580
  3. An, H. S., Park, H. R., Choi, Y. R., & Park, M. J. (2023) A case stady on standardizing attributes of Metaverse and physical clothing: Focusing on avatar design representation. Proceedings of Journal of Fashion Business Conference (pp.217-218). Seoul: The Korean Society of Fashion Business.
  4. Chen, B. X. (2022, January 18) What's all the hype around the Metaverse. New York Times. Retrieved November 17, 2024, from https://www.nytimes.com/2022/01/18/technology/personaltech/metaverse-gaming-definition.html
  5. Cipresso, P., Giglioli, I. A. C., Raya, M. A., & Riva, G. (2018). The past, present, and future of virtual and augmented reality research: A network and cluster analysis of the literature. Frontiers in psychology, 9, 2086. doi:10.3389/fpsyg.2018.02086
  6. Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., ... & Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542. doi:10.1016/j.ijinfomgt.2022.102542
  7. Giraldi, L. (2023). The Metaverse as an opportunity for the development of fashion system design. Fashion Highlight, 1, 68-76. doi:10.36253/fh-2263
  8. Gonzalez, P. (2020). Digital fashion in the Metaverse (Unpublished master's thesis). Politecnico di Milano, Milano, Italy.
  9. Huang, Y., Qiao, X., Wang, H., Su, X., Dustdar, S., & Zhang, P. (2022). Multi-player immersive communications and interactions in Metaverse: Challenges, architecture, and future directions. Journal of Latex Class Files, 14(8), 1-7. doi:10.48550/arXiv.2210.06802
  10. Jang, J., & Lim, K. (2022). Appeared on the Metaverse platform typing the interface properties of the extended space. The Journal of the Korea Contents Association, 22(4), 94-105. doi:10.5392/JKCA.2022.22.04.094
  11. Joy, A., Zhu, Y., Pena, C., & Brouard, M. (2022). Digital future of luxury brands: Metaverse, digital fashion, and non-fungible tokens. Strategic Change, 31(3), 337-343. doi:10.1002/jsc.2502
  12. Kniazeva, M., Aiello, G., Dasmi, C., Mazzoli, V., Nechaeva, O., & Syed, F. U. (2024). Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands. Journal of Global Fashion Marketing, 15(1), 62-89. doi:10.1080/20932685.2023.2269952
  13. KS K 7010: General Clothing Products. (2023). Korean Standards and Certification. Retrieved November 17, 2024, from Standards https://www.standard.go.kr/KSCI/standardIntro/getStandardSearchView.do?ksNo=KSK7010&tmprKsNo=KSK7010
  14. Liu, S. Y., & Yuan, G. X. (2022). The virtual fashion in the global apparel industry in the post-epidemic era. Journal of Fiber Bioengineering and Informatics, 15(2), 117-130. doi:10.3993/jfbim00392
  15. Nguyen, T. (2023, January 10). 4 emerging technologies you need to know about. Gartner. Retrieved November 17, 2024, from https://www.gartner.com/en/articles/4-emerging-technologies-you-need-to-know-about
  16. Oh, S. Y., & Ryu, E. J. (2015). A study on expressivity of virtual clothing made of 3D apparel CAD system according to the physical properties of fabric. Fashion & Textile Research Journal, 17(4), 613-625. doi:10.5805/SFTI.2015.17.4.613
  17. Park, J., Park, M., Kim, S., & Song, Y. (2018). A study on digital fashion design platform based on the 3D virtual fashion technology. Journal of Fashion Business, 22(2), 88-106. doi:10.12940/JFB.2018.22.2.88
  18. Periyasami, S., & Periyasamy, A. P. (2022). Metaverse as future promising platform business model: Case study on fashion value chain. Businesses, 2(4), 527-545. doi:10.3390/businesses2040033
  19. Sayem, A. S. M. (2022). Digital fashion innovations for the real world and metaverse. International Journal of Fashion Design, Technology and Education, 15(2), 139-141. doi:10.1080/17543266.2022.2071139
  20. Shin, H. R., & Yum, M. S. (2022). Development of new hanbok fashion design for metaverse avatars: Focused on the metaverse platform 'ZEPETO'. Journal of The Korean Society of Fashion Design, 22(3), 161-179. doi:10.5805/SFTI.2023.25.1.72
  21. Stephenson, N. (1992). Snow crash. New York, NY: Bantam Books.
  22. Wang, H., Liu, X., Jiang, M., & Zhou, C. (2023, March). Garment metaverse: Parametric digital human and dynamic scene try-on. In Proceedings of the 2023 2nd Asia Conference on Algorithms, Computing and Machine Learning (pp, 60-65). New York, USA: Association for Computing Machinery.
  23. Xiang, D., Bagautdinov, T., Stuyck, T., Prada, F., Romero, J., Xu, W., ... & Wu, C. (2022). Dressing avatars: Deep photorealistic appearance for physically simulated clothing. ACM Transactions on Graphics, 41(6), 1-15. doi:10.48550/arXiv.2206.15470
  24. Zou, X., Han, X., & Wong, W. (2023). Cloth4d: A dataset for clothed human reconstruction. In Proceedings of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (pp.12847-12857), Vancouver, Canada: Computer Vision Foundation.