Journal of Korea Port Economic Association (한국항만경제학회지)

The Korea Port Economic Association (한국항만경제학회)
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Factors Influencing Chinese Coastal Shippers' Carrier Selection Amid the U.S.-China Trade Conflict and the COVID-19 Pandemic

미·중 무역 갈등과 팬데믹 상황에서 중국 연안 화주의 컨테이너 선사 선정 요인 분석

  • 주신위안 (전남대학교 대학원 교통물류학과 ) ;
  • 박병인 (전남대학교 물류교통학과 )
  • Received : 2024.09.13
  • Accepted : 2024.09.29
  • Published : 2024.09.30
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Abstract

This study examines the factors influencing container shipping carrier selection among coastal shippers in China amid the pressing external challenges posed by the U.S.-China trade conflict and the COVID-19 pandemic, during a period when China is implementing policies to open its maritime market. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze survey data, the research identifies multi-modal transportation services, carrier operational capabilities, and logistics risk management as key determinants. Notably, salesperson professionalism, cargo safety, and fleet stability during peak periods emerged as critical factors for shippers. The disruptions caused by the trade conflict and the pandemic have heightened shippers' focus on risk management and transportation reliability, further emphasizing the importance of carrier service quality and operational capabilities. This study underscores the need for carriers to strengthen their risk management capacities and enhance service quality in response to shifting global conditions. Additionally, the findings suggest that policymakers should consider regulatory adjustments to mitigate uncertainties in the shipping industry. Future research should delve deeper into the long-term impacts of external shocks on carrier selection decisions.

본 연구는 미·중 무역 갈등과 COVID-19 팬데믹이라는 긴박한 시점에 해운시장 개방정책을 추진 중인 중국에서 연안 화주의 컨테이너 선사 선택 요인을 분석한 것이다. 부분최소제곱 구조방정식 모델(PLS-SEM)을 이용하여 설문조사 데이터를 분석한 결과, 복합 운송 서비스, 선사의 운영 능력, 물류 리스크 관리가 주요 결정 요인으로 도출되었으며, 특히 영업 사원의 전문성, 화물 안전성, 성수기 선대 안정성이 중요한 요소로 확인되었다. 미·중 무역 갈등과 팬데믹으로 인한 공급망 불안정은 화주들이 리스크 관리와 운송 안정성을 더욱 중시하게 만든 주요 요인으로 작용하였으며, 이는 선사의 서비스 품질과 영업 역량의 중요성을 부각시켰다. 본 연구는 변화하는 글로벌 환경에 대응하여 선사들이 리스크 관리 역량을 강화하고 서비스 품질을 개선할 필요성을 제시한다. 더불어, 정책 입안자들에게는 해운 산업의 불확실성을 완화하기 위한 규제 개선의 필요성을 제안한다. 향후 연구에서는 이러한 외부 요인들이 장기적으로 선사 선택에 미치는 영향을 보다 심층적으로 탐구할 필요가 있다.

Keywords

Acknowledgement

본 논문은 해양수산부 제4차 해운항만물류 전문인력양성사업의 지원을 받아 수행된 연구임

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