The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on the Promotional Activities and Information Provision by Support Centers for Childcare: Focused on the Years 2019-2023

육아종합지원센터 홍보 및 정보제공 사업 현황에 관한 연구: 2019년~2023년을 중심으로

  • Kim Kyoung Mi (Dept. of Childcare and Education, Seoul Theological Univ)
  • 김경미 (서울신학대학교 아동보육학과)
  • Received : 2024.06.04
  • Accepted : 2024.09.05
  • Published : 2024.09.30
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Abstract

This study aims to provide essential foundational data for strengthening the primary roles and functions of Support Centers for Childcare (SCC) by analyzing the project status of promotional and information dissemination activities conducted over the past five years (2019-2023). The study results indicate that, in terms of promotion, the most common activity was the production of commemorative items, with text messaging being the primary promotional method. Promotional materials were predominantly distributed directly within the centers. Secondly, regarding information dissemination, job information was the most frequently provided content on the nationwide centers' websites, KakaoStory was the most utilized SNS platform, and newsletters were the most commonly produced and distributed publication form. Based on these findings, if the Support Centers for Childcare (SCC) efficiently manage their promotional and information dissemination strategies, they will be able to provide customized childcare support services that cater to the specific characteristics of each region in the future.

본 연구는 전국 육아종합지원센터의 최근 5년간(2019-2023) 홍보 및 정보제공 사업 현황을 분석하여 육아종합 지원센터의 주요 역할과 기능을 강화하기 위한 필수적인 기초자료를 제공하고자 한다. 연구 결과, 홍보물의 경우 기념품 제작이 가장 많았고, 주요 홍보 방법은 문자서비스가 사용되었으며, 홍보물은 주로 센터 내에서 직접 배포되었다. 둘째, 정보제공 현황과 관련해서는 전국 센터 홈페이지에서 제공되는 구인 정보 콘텐츠가 많았고, SNS 플랫폼은 카카오스토리가 가장 많이 활용되었으며, 발간자료 형태는 웹진(뉴스레터)가 가장 많이 제작되어 배포되었다. 이러한 결과를 바탕으로, 육아종합지원센터에서 홍보 및 정보제공 사업 전략을 효율적으로 관리한다면 향후 지역의 특성에 맞는 맞춤형 육아지원서비스를 제공하게 될 것이다.

Keywords

References

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