Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Effect of Self-efficacy for the Size Recommendation Services on Usage Intention through Perceived Ease of Use and Perceived Usefulness -Focusing on the Moderating Effect of the Filtering Types-

사이즈 추천 서비스에 대한 자기효능감이 지각된 사용용 이성과 지각된 유용성을 매개로 사용의도에 미치는 영향 -필터링 유형의 조절효과를 중심으로-

  • Sangwoo Seo (Dept. of Fashion Business, Jeonju University)
  • 서상우 (전주대학교 패션산업학과)
  • Received : 2024.02.05
  • Accepted : 2024.05.14
  • Published : 2024.08.31
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Abstract

This study investigated the effect of self-efficacy on the usage intention of the size recommendation services, exploring the mediating roles of perceived ease of use and perceived usefulness. Moreover, it examined the moderating effects of filtering types on these relationships. Data were collected from 200 participants between December 11 and 13, 2023, using virtual scenarios and stimuli. Mediating and moderating effect analysis were performed using a process macro. As a result of path analysis and indirect effect analysis between individual variables, it was confirmed that the direct effect of self-efficacy for the size recommendation services on usage intention, and the indirect effect on usage intention through perceived ease of use and perceived usefulness were significant. Furthermore, as a result of the moderating effect analysis, it was found that the moderating effect of the filtering types was significant in the relationship between self-efficacy and perceived ease of use, between perceived ease of use and perceived usefulness, and between self-efficacy and usage intention.

Keywords

References

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