International Journal of Internet, Broadcasting and Communication

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Workflow for Anamorphic 3D Advertising based on Image Distortion

  • Fu Linwei (Department of Visual Contents, Dongseo University) ;
  • Tae Soo Yun (Department of Digital Contents, Dongseo University)
  • Received : 2024.06.03
  • Accepted : 2024.06.17
  • Published : 2024.08.31
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Abstract

In producing anamorphic 3D advertisement projects, it is necessary to apply the principles of illusion art to distort the images output to the screen (Image Distortion) so that their display aligns with our visual perception in a real three-dimensional environment. We focuse on the methods of image distortion in the creation of content for anamorphic 3D advertisement screens in this thesis. We propose using Unity 3D's real-time rendering instead of the offline rendering method of compositing method, and employing UV grid mapping to replace the manual correction in Adobe After Effects(AE). The significance of this paper lies in simplifying the image distortion processing workflow in anamorphic 3D projects and optimizing the image distortion creation methods used in compositing method. In outdoor anamorphic 3D advertisement projects, the proposed image distortion creation method demonstrates significant advantages in terms of production time, process simplification, flexibility, and expansion possibilities. Our research provides new perspectives and methods for the creation of anamorphic 3D content, offering theoretical and methodological references for professionals working on similar contents.

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References

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