The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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The Impact of Metaverse Presence on Immersion and Intention to Continuous Use

메타버스 이용자의 프레즌스 경험이 몰입과 지속이용의도에 미치는 영향

  • Mideum Choi (Communication Contents Major, Dongduk Women's Univ.)
  • 최믿음 (동덕여자대학교 커뮤니케이션콘텐츠전공)
  • Received : 2024.04.18
  • Accepted : 2024.06.10
  • Published : 2024.07.31
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Abstract

Metaverse technology, heralded as the fourth major innovation in computing following personal computers, the internet, and mobile devices, has realized a three-dimensional virtual world where communication with others as well as social, cultural, and economic activities of the real world can take place. While platforms like Zepeto, launched in 2018, and Animal Crossing: New Horizons, released in 2020, initially became popular among younger generations, concerns about declining investment and usage rates of the metaverse have become apparent since 2023. This study examines the impact of metaverse users' sense of presence on their immersion and intention to continue using these platforms.

개인용 컴퓨터, 인터넷, 모바일 기기의 발전에 이은 네 번째 컴퓨팅 기술 혁신으로 불리는 메타버스 기술은 타인과의 소통뿐만 아니라 현실 세계에서 이루어지는 사회, 문화, 경제 활동이 가능한 3차원 가상세계를 구현하였다. 2018년 출시된 제페토와 2020년 출시된 모여봐요 동물의 숲이 출시 당시부터 젊은 세대를 중심으로 화제가 되었지만 2023년부터 메타버스에 대한 투자와 이용률 감소에 대한 우려가 가시화되고 있다. 이 연구는 메타버스 이용자의 프레즌스 경험이 이용몰입과 지속이용의도에 미치는 영향력을 살펴보았다.

Keywords

Acknowledgement

이 논문은 2022년도 동덕여자대학교 학술연구비 지원에 의하여 수행된 것임.

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