The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on the Characteristics of Aesthetics in the Yohji Yamamoto Brand -Focusing on the 2019F/W-2024S/S Paris Series-

Yohji Yamamoto 브랜드에 나타난 복식 디자인 특성 연구 - 2019 F/W-2024 S/S 파리 컬렉션을 중점으로 -

  • Yang Shuo (Dept. of Global Fine Art, Kyonggi University)
  • 양석 (경기대학교 글로벌파인아트학과)
  • Received : 2024.04.17
  • Accepted : 2024.06.05
  • Published : 2024.07.31
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Abstract

This study examines the works of Yohji Yamamoto, one of the most influential fashion designers in 21st century Japan. The research focuses on the Yohji Yamamoto Women Ready To Wear collections showcased at Paris Fashion Week (2019F/W-2024S/S). The research methodology includes case analysis and summarization of images. The study analyzes the Yohji Yamamoto brand development and design style. A total of 399 runway images from 2019F/W-2024S/S were downloaded from VOGUE and analyzed based on four aspects: silhouette, color, material, and item. The analysis of these aspects reveals the aesthetic characteristics of Yohji Yamamoto: Zen-like, simplicity, naturalness, and elegance. The findings indicate that these aesthetic ideas are the core elements of Yohji Yamamoto's unique aesthetic and play a significant role in shaping the brand's style.

본 연구는 21세기 일본에서 가장 영향력 있는 패션 디자이너 중 한 명인 요지 야마모토의 작품을 고찰하였다. 이 연구는 파리 패션 위크(2019 F/W-2024S/S)에 전시된 요지 야마모토 여성 기성복 컬렉션에 초점을 맞췄다. 연구 방법에는 사례 분석 및 이미지 요약이 포함됩니다. 이 연구는 Yohji Yamamoto 브랜드의 발전과 디자인 스타일을 분석했습니다.VOGUE에서 2019 F/W-2024S/S 총 399장의 트랙 이미지를 다운로드하고 실루엣, 색, 소재 및 프로젝트 네 가지 측면에서 분석했다. 연구 결과에 따르면 이러한 미학 사상은 야마모토 요지의 독특한 미학의 핵심 요소로 브랜드 스타일의 형성에 중요한 역할을 한다.

Keywords

References

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