한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제26권3호
  • /
  • Pages.279-288
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  • 2024
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  • 1229-2060(pISSN)
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  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
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네일 유튜브 콘텐츠 분석 - 조회 수 상위권(1~10위) 영상물을 중심으로 -

Analysis of Nail-related YouTube Content -Focusing on Most-Viewed Videos -

  • 김수지 (광주대학교 뷰티미용학과) ;
  • 김은실 (광주대학교 뷰티미용학과)
  • Soo Zy Kim (Dept. of Beauty Design & Science, Gwangju University) ;
  • Eun Sil Kim (Dept. of Beauty Design & Science, Gwangju University)
  • 투고 : 2024.05.28
  • 심사 : 2024.06.20
  • 발행 : 2024.06.30
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초록

Fingernail-related content on YouTube is gaining popularity. This study aimed to present a new direction for nail content marketing and video production by identifying the current status of nail-related content on YouTube and factors affecting views. As for the research method, the study used the YouTube website, and the elements under analysis were classified into YouTuber characteristics (verbal characteristics, age group, gender, professional status, and celebrity status) and content characteristics (nail field, editing elements, and content). The results showed that standard language and terminology were generally used, and the proportion of YouTubers in their 30s was high. All nail-related content creators on YouTube were women, and they were found to be experts who worked as nail artists and nail content creators. As for the content characteristics, the proportion of art videos was high, and the video length was found mostly to be between 10 and 20 minutes. The editing elements included images, videos, and subtitles, and sound effects and background music were used frequently. Finally, it was found that the proportion of videos providing nail tips and know-how, product information, and procedures was high. This study identified factors that influence the number of views for nail videos. As a result, the study was able to present video production ideas for newcomers starting a nail-content YouTube channel, and this will be helpful in the development of nail content.

키워드

과제정보

본 연구는 2024년도 광주대학교 대학 연구비를 지원받아 수행되었음.

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