The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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A systematic literature review on electronic commerce adoption in small enterprises: A bibliometrics with co-citation and keyword network analysis

  • Park, Jonghwa (Kyungpook National University, School of Business Administration)
  • Received : 2024.05.26
  • Accepted : 2024.06.16
  • Published : 2024.06.30
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Abstract

Purpose The purposes of the study are to explore the overall theories used in e-commerce adoption research for small enterprises, to demonstrate the research topics and the growth of the research topics in e-commerce adoption for small businesses over twenty years by co-word analysis and to suggest future directions on e-commerce adoption research in small enterprises. Design/methodology/approach This study used bibliometrics approach to systematically review electronic commerce adoption in small enterprises. More specifically, the study used co-citation to reveal the structure and theoretical foundations and keyword network analysis to understand the changes of research themes in small business e-commerce adoption research from 1999 to 2023. Findings According to the bibliometrics analysis result, this study revealed the nine research topics in small enterprise e-commerce adoption. In addition, this study can be applied to start e-commerce adoption research on small enterprises with a theoretical framework.

Keywords

Acknowledgement

This research was supported by Kyungpook National University Research Fund, 2023

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