International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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The Competitiveness Analysis of Geely Automobile Group

  • Yuhang Xia (Department of Business, Gachon University) ;
  • Mingsheng Li (School of Information Technology Industry, Shandong Polytechnic) ;
  • Junzhu Zhang (Department of Business, Gachon University) ;
  • Myeongcheol Choi (Department of Business, Gachon University) ;
  • Hannearl Kim (Department of Business, Gachon University)
  • Received : 2024.03.17
  • Accepted : 2024.05.05
  • Published : 2024.06.30
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Abstract

The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first reviews the development of Geely Automobile, from the initial small-scale production to the current global layout and diversified product line. Secondly, it analyzes the challenges and opportunities faced by Geely Automobile, including the intensification of market competition and the changing demand for technological innovation.And put forward the future development strategy of Geely Automobile, including improving the quality of products, expanding the international market and promoting the development of new energy vehicles. By analyzing the development history and future strategy of Geely Automobile Group Co., Ltd., we can better understand the company's position and future development direction in China's automobile industry.

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