Acknowledgement
This study was supported by the Research Program funded by the SeoulTech (Seoul National University of Science and Technology).
References
- Baek, N. (2021). "A Study on Effect of The Subscription- Based Online Service on Consumer Perception Value, Repurchase Intention." The Academy of Customer Satisfaction Management, 23(2), 49-71. https://doi.org/10.34183/KCSMA.23.2.3
- Baek, M. (2021). "The Age of Subscription - The Status and Evaluation of Subscription Services." Public opinion in Hankook Research. July 21.
- BC Institute of Innovative Finance(BCIF) (2023). "Middle-aged people who fell into OTT increased by an average of 60% per year." June 19.
- Cheon, H. (2022). "Who and Why Subscribe?: Motivations, Satisfaction, and Continuous Subscription Intention." Journal of consumer policy studies, 53(1), 91-119.
- Cho, H. (2021). "On the current status of the subscription economy from the user's point of view." KISO Journal, 42, 44-46.
- Choi, M., Park, S. & Lee, H. (2021). "The effect of digital media literacy in the Babyboomer generation on the intention of continuous use of media : Focusing on the moderating effect of self-efficacy and the mediating effect of media multitasking." Communication Theories, 17(3), 258-305 https://doi.org/10.20879/ct.2021.17.3.258
- Chung, B. (2023). "Factors Affecting Satisfaction and Continuous Use Intention of Subscription Economy." Journal of Venture Innovation, 6(1), 1-16. https://doi.org/10.22788/6.1.1
- Chung, D. (2020). "A Correlation Analysis of e-book Subscription Plans." Journal of Digital Contents Society." 21(10), 1791-1800. https://doi.org/10.9728/dcs.2020.21.10.1791
- Chung, I. & Oh, S. (2020). Korea One-person Households Report 2020. KB Management Research Institute.
- Dobre, C. & Milovan-Ciuta, A. M. (2015). "Personality influences on online stores customers behavior." Ecoforum Journal, 4(1), 9.
- Food Information Statistics System (2020). Food Subscription Economy.
- Gilster, P. & Glister, P. (1997). Digital literacy (p. 1). New York: Wiley Computer Pub.
- Incruit (2021). "Seven out of 10 modern people are "currently using" an online subscription service." September 23.
- Iqbal, M. K., Raza, A., Ahmed, F., Faraz, N. A. & Bhutta, U. S. (2021). "Research on influencing mechanism of big five personality traits on customers online purchase intention: a mediating role of trust." International Journal of Electronic Business, 16(1), 52-76.
- Kim, B. (2022). "A Study on the Impact of Online and Offline Subscription Service Usage and Choices on Continued Usage." Doctoral Dissertation, Business Administraction, Daejeon University.
- KIM, H. & Kim, S. (2020). "A study on User experience Satisfaction Factors of Subscription Service." Journal of Digital Convergence, 18(9), 331-336. https://doi.org/10.14400/JDC.2020.18.9.331
- Kim, J. (2020). "A Study on the Factors Influencing the Continuous Use Intention of Subscribed Service Users." Master's Thesis, General Graduate School, Sungkyunkwan University.
- Kim, M. & Kim, T. (2023). "A Study on the Factors Influencing the Satisfaction and Continued Use Intention of the Subscription Economy Service: Focusing on Use Motivations, Platform, Service Characteristics." The Journal of the Convergence on Culture Technology (JCCT), 9(5), 535-542.
- Kim, M. (2022). "The Difference between Subscription Economy Types and Product Types on Subscription Intention of Consumer Goods : Focusing on Moderated Mediation effects of Self-construal." Master's Thesis, Graduate school, Jeju National University.
- Kim, M. (2022). "Subscription Economy: Consumption Without Necessity of Ownership." Chungbuk Issue & Trend, (47), 44-49.
- Kim, S., Lee, J., Kim, M. & Kim, D. (2018). Innovation Ecosystem of Personal Mobility in Korea: Characteristics and Policy Implications Research. STEPI: Policy Research.
- Kim, Y. & Kim, S. (2022). "The Concept and Necessity of Escape from Immersion in Virtual Reality Content : Focusing on Digital Content Cases." Journal of Digital Contents Society, 23(10), 1891-1899. https://doi.org/10.9728/dcs.2022.23.10.1891
- Korea Communications Commission (2023). 2022 Intelligent Information Society User Panel Survey.
- Korea Creative Content Agency (2022). A Study on the Trend of Content Use in the Era of Digital Transformation in 2021.
- Kwon, N. & Song, J. (2002). "Characteristics that lead to Comparison-Shopping and Buying over the Internet." Informatization Policy, 9(1), 18-40
- Lee, H. & Kim, J. (2021) "Effects of Personalized Service vs. Customized Service on Customer Satisfaction and Purchase Intention in Subscription Service." The Society of Convergence Knowledge Transactions, 9(1), 17-28.
- Lee, H. & Lee, S. (2021). "Factors influencing online subscription for disposable consumer goods: A Behavioral Reasoning Theory Perspective." Journal of Digital Convergence, 19(9), 157-168. https://doi.org/10.14400/JDC.2021.19.9.157
- Lee, J. (2003). "A Theoretical Review on Consumers' Brand Experience and Its Practical Implications." Journal of Consumer Studies, 14(2), 215-242.
- Lee, J. (2022). "A Study on Effects of Perceived Value on Intention to Use Digital-based Subscription Services : Focusing on Moderating Effect of Needs for Cognitive Closure." Master's Thesis, Graduate school, Sookmyung Women's University.
- Lee, J. (2022). "A Study on the Relationship between MZ Generation Online Subscription Service Selection and Continuous Use." Journal of Industrial Technology Research (JITR), 27(1), 39-47. https://doi.org/10.29279/jitr.2022.27.1.39
- Lee, J., Kim, H. & Lee, H. (2023). "An Empirical Study on the User Experience Model of Music Streaming Service." Informatization Policy, 30(3), 92-121. https://doi.org/10.22693/NIAIP.2023.30.3.092
- Lee, J., Shin, M. & Woo, J. (2010). "A Study of Factors Affecting Mobile Widget-based Personalized Services." Journal of Information Technology Service, 9(2), 21-42.
- M. Rubbla, B. Bailey (2007). Digital Citizenship in Schools, Eugene, OR: ISTE, p.21
- Min, J. (2021). "A Study on the Effect of E-Book Subscription Service Characteristics on User Satisfaction and Behavioral Intention." Master's Thesis, Graduate School of Art, Chung-Ang University.
- Mun, I. (2017). "A Study on the Effects of Information Channels, Purchasing Tendency, and Digital Divide on E-Commerce Usage." Journal of Media Economics & Culture, 15(4), 7-48. https://doi.org/10.21328/JMEC.2017.11.15.4.7
- Na, J. (2022). "A Study on Influence of Digital Literacy on Intention of Non-contact Service Continuous Use Focusing on satisfaction and self-efficacy as a mediator variable and age as a moderating variable." Journal of Digital Convergence, 20(5), 187-195. https://doi.org/10.14400/JDC.2022.20.5.187
- Na, W. & Dong, H. (2021). "Factors for Intention to Use for Digital Contents Subscription Service in Korea." Journal of Digital Contents Society, 22(5), 755-766. https://doi.org/10.9728/dcs.2021.22.5.755
- Park, H. (2019). Subscription Economy. Excellence Marketing for Customer, 53(7), 32-44.
- Park, J. (2023). "The Effect of Curation-Applied Arts and Culture Subscription Service on Cultural Consumption." Journal of Korea Culture Industry, 23(3), 15-24.
- Retnowati, E. & Mardikaningsih, R. (2021). "Study on Online Shopping Interest Based on Consumer Trust and Shopping Experience." Journal of Marketing and Business Research (MARK), 1(1), 15-24.
- Samjeong KPMG Economic Research Institute (2021). Digital Subscription Economy Trends and Business Opportunities.
- Shim, H. (2021). Global Subscription Economy Status and Business Strategies of Korean Enterprises. KITA International Trade and Industry Research Institute, 2021-6.
- Shim, W., Won, S. & Lee, J. (2022). "An Exploratory Study on Contactless Digital Economy: the Characteristics, Regulatory Issues and Resolutions.", Informatization Policy, 29(2), 66-90 https://doi.org/10.22693/NIAIP.2022.29.2.066
- Suh, Y. & Kim, R. (2021). "Un-subscribing; Categorization of Subscription Services with Satisfaction Factors and the Reasons for Exit." Journal of Digital Convergence, 19(9), 125-133. https://doi.org/10.14400/JDC.2021.19.9.125
- Turkyilmaz, C. A., Erdem, S. & Uslu, A. (2015). "The effects of personality traits and website quality on online impulse buying." Procedia-Social and Behavioral Sciences, 175, 98-105. https://doi.org/10.1016/j.sbspro.2015.01.1179
- Van Dijk, J. A. (2006). "Digital divide research, achievements and shortcomings." Poetics, 34(4-5), 221-235. https://doi.org/10.1016/j.poetic.2006.05.004
- Woo, S. (2022). STATA Version 17(Economic Data Analysis Theory Using STATA) for economic analysis, Jiphil Media.
- Yang, J. & Jang, H. (2014). "How Consumers' Internet Access and Skills Affect Their Shopping Orientations." Korean Journal of Journalism & Communication Studies, 58(2), 160-190.
- Yoo M. & Kim, J. (2022). "The Influence of Online Consumers' Consumption Orientation on Product Attribute Consideration and Repurchase Intention." Journal of consumption culture, 25(4), 113-127.
- Zhang, C. (2022). "A Study on the Effect of Selective Attributes of Digital Platform Subscription Service on Continuous Subscription Intention." Master's Thesis, Graduate School of Chonnam National University.
- Zuora (2023). The Subsciption Economy Index