References
- Adams, J.S. (1965), Inequity in social exchange, in L. Berkowitz (Ed.), Advances in Social Psychology, New York: Academic Press, 267-299.
- Algesheimer, R., Dholakia, U.M. and Herrmann, A. (2005), The social influence of brand community: Evidence from European car clubs, Journal of Marketing, 69(3), 19-34. https://doi.org/10.1509/jmkg.69.3.19.66363
- Ang, C.S. and Zaphiris, P. (2010), Social roles of players in MMORPG guilds: A social network analytic perspective, Information, Communication & Society, 13(4), 592-614. https://doi.org/10.1080/13691180903266952
- Ashforth, B.E. and Mael, F. (1989), Social identity theory and the organization, The Academy of Management Review, 14(2), 20-39.
- Baker, J. (1986), The role of the environment in marketing services: The consumer perspective, The services challenge: Integrating for Competitive Advantage, 1(1), 79-84.
- Bi, Q. (2019), Cultivating loyal customers through online customer communities: A psychological contract perspective, Journal of Business Research, 103, 34-44.
- Chen, S.C. and Lin, C.P. (2019), Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction, Technological Forecasting and Social Change, 140, 22-32. https://doi.org/10.1016/j.techfore.2018.11.025
- Chin, W.W. (2010), How to write up and report PLS analyses, in Handbook of Partial Least Squares, Springer, Berlin, Heidelberg, 655-690.
- Choi, B., and Kim, H.S. (2020), Online customer-to-customer interactions, customer-firm affection, firm-loyalty, and participation intention, Asia Pacific Journal of Marketing and Logistics, 32(8), 1717-1735. https://doi.org/10.1108/APJML-07-2019-0450
- Choi, B., Lee, I., Choi, D. and Kim, J. (2007), Collaborate and share: An experimental study of the effects of task and reward interdependencies in online games, Cyberpsychology and Behavior, 10(4), 591-595. https://doi.org/10.1089/cpb.2007.9985
- Greenberg, J. (1990), Organizational justice: Yesterday, today, and tomorrow, Journal of Management, 16(2), 399-432.
- Hair, J.F., Risher, J.J., Sarstedt, M. and Ringle, C.M. (2019), When to use and how to report the results of PLS-SEM, European Business Review, 31(1), 2-24.
- Haslam, S.A. (2004), Psychology in organizations: The Social Identity Approach, London: Sage.
- Jang, C.Y. (2007), Managing fairness: Reward distribution in a self-organized online game player community, in Online Communities and Social Computing: Second International Conference, OCSC 2007, 375-384.
- Kim, Y.S., and Baker, M.A. (2020), I earn it, but they just get it: Loyalty program customer reactions to unearned preferential treatment in the social servicescape, Cornell Hospitality Quarterly, 61(1), 84-97. https://doi.org/10.1177/1938965519857539
- Kim, K., Byon, K.K., and Baek, W. (2019), Customer-to-customer value co-creation and co-destruction in sporting events, The Service Industries Journal, 40(9-10), 633-655.
- Kim, H.S. and Choi, B. (2016), The effects of three customer-to-customer interaction quality types on customer experience quality and citizenship behavior in mass service settings, Journal of Services Marketing, 30(4), 384-397. https://doi.org/10.1108/JSM-06-2014-0194
- Lee, D. K. L., and Borah, P. (2020), Self-presentation on Instagram and friendship development among young adults: A moderated mediation model of media richness, perceived functionality, and openness, Computers in Human Behavior, 103, 57-66. https://doi.org/10.1016/j.chb.2019.09.017
- Lemke, F., Clark, M. and Wilson, H. (2011), Customer experience quality: an exploration in business and consumer contexts using repertory grid technique, Journal of the Academy of Marketing Science, 39, 846-869. https://doi.org/10.1007/s11747-010-0219-0
- Li, A. and Cropanzano, R. (2009), Fairness at the group level: Justice climate and intraunit justice climate, Journal of Management, 35(3), 564-599.
- Li, A., Cropanzano, R. and Bagger, J. (2013), Justice climate and peer justice climate: A closer look, Small Group Research, 44(5), 563-592. https://doi.org/10.1177/1046496413498119
- Liao, J., Wang, W., Du, P., and Filieri, R. (2023), Impact of brand community supportive climates on consumer-to-consumer helping behavior, Journal of Research in Interactive Marketing, 17(3), 434-452.
- Lindell, M.K. and Whitney, D.J. (2001), Accounting for common method variance in cross-sectional research designs, Journal of Applied Psychology, 86(1), 114-121. https://doi.org/10.1037/0021-9010.86.1.114
- Malhotra, N.K., Kim, S.S. and Patil, A. (2006), Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research, Management Science, 52(12), 1865-1883.
- McColl-Kennedy, J.R., Vargo, S.L., Dagger, T.S., Sweeney, J.C., and Kasteren, Y.V. (2012), Health care customer value co-creation practice styles, Journal of Service Research, 15, 370-389. https://doi.org/10.1177/1094670512442806
- McGrath, M.A., and Otnes, C. (1995), Unacquainted Influencers: When Strangers Interact in the Retail Setting, Journal of Business Research, 32(3), 261-272.
- Molyneux, L., Vasudevan, K., and Gil de Zuniga, H. (2015), Gaming social capital: Exploring civic value in multiplayer video games, Journal of Computer-Mediated Communication, 20(4), 381-399.
- Olkkonen, M.E. and Lipponen, J. (2006), Relationships between organizational justice, identification with organization and work unity, and group-related outcomes, Organizational Behavior and Human Decision Processes, 100, 202-215. https://doi.org/10.1016/j.obhdp.2005.08.007
- Onofrei, G., Filieri, R., and Kennedy, L. (2022), Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors, Journal of Business Research, 142, 100-112. https://doi.org/10.1016/j.jbusres.2021.12.031
- Ostrom, A.L., Parasuraman, A., Bowen, D.E., Patricio, L. and Voss, C.A. (2015), Service research priorities in a rapidly changing context, Journal of Service Research, 18(2), 127-159. https://doi.org/10.1177/1094670515576315
- Papista, E. and Dimitriadis, S. (2012), Exploring consumer-brand relationship quality and identification: qualitative evidence from cosmetics brands, Qualitative Market Research, 15(1), 33-56. https://doi.org/10.1108/13522751211191982
- Podsakoff, P.M., MacKenzie, S.B., Lee, J.Y., and Podsakoff, N.P. (2003), Common method biases in behavioral research: a critical review of the literature and recommended remedies, Journal of Applied Psychology, 88(5), 879-903. https://doi.org/10.1037/0021-9010.88.5.879
- Popp, B. and Woratschek, H. (2017), Consumers' relationships with brands and brand communities-The multifaceted roles of identification and satisfaction, Journal of Retailing and Consumer Services, 35, 46-56. https://doi.org/10.1016/j.jretconser.2016.11.006
- Pratt, M.G. (1998), To be or not to be? Central questions in organizational identification, in Whetton, D.A. and Godfrey, P.C. (Eds.), Identity in Organizations: Building Theory through Conversations, Thousand Oaks, CA: Sage, 171-207.
- Ringle, C.M., Wende, S. and Becker, J.M. (2015), SmartPLS 3, SmartPLS. Bonningstedt.
- Rosenbaum, M.S. (2006), Exploring the social supportive role of third places in consumers ' lives, Journal of Service Research, 9(1), 59-72.
- Rosenbaum, M.S., and Massiah, C.A. (2007), When Customers Receive Support from Other Customers: Exploring the Influence of Intercustomer Social Support on Customer Voluntary Performance, Journal of Service Research, 9(3), 257-270.
- Rousseau, D. M. (1989), Psychological and implied contracts in organizations, Employee Responsibilities and Rights Journal, 2(2), 121-139. https://doi.org/10.1007/BF01384942
- Sheer, V. C. (2011), Teenagers' use of MSN features, discussion topics, and online friendship development: The impact of media richness and communication control, Communication Quarterly, 59(1), 82-103. https://doi.org/10.1080/01463373.2010.525702
- Shmueli, G., Sarstedt, M., Hair, J.F., Cheah, J.H., Ting, H., Vaithilingam, S. and Ringle, C.M. 2019), Predictive model assessment in PLS-SEM: guidelines for using PLSpredict, European Journal of Marketing, 53(11), 2322-2347. https://doi.org/10.1108/EJM-02-2019-0189
- Soderlund, M. (2011), Other customers in the retail environment and their impact on the customer's evaluations of the retailer, Journal of Retailing and Consumer Services, 18(3), 174-182. https://doi.org/10.1016/j.jretconser.2010.09.006
- Su, L., Huang, S.S. and Nejati, M. (2019), Perceived justice, community support, community identity and residents' quality of life: Testing an integrative model, Journal of Hospitality and Tourism Management, 41, 1-11.
- Tajfel, H. and Turner, J. (1979), An integrative theory of intergroup conflict, in Austin, W.G. and Worschel, S. (Eds.), The Social Psychology of Intergroup Relations, Monterey, CA: Brooks/Cole., 33-47.
- Tajfel, H. and Turner, J.C. (1986), The social identity theory of intergroup behavior, in Worchel, S. and Ausin, W.G. (Eds.), Psychology of Intergroup Relations, Chicago, IL: Nelson-Hall Publishers, 7-24.
- Teng, C. I., Chen, M. Y., Chen, Y. J., and Li, Y. J. (2012), Loyalty due to others: The relationships among challenge, interdependence, and online gamer loyalty, Journal of Computer-Mediated Communication, 17(4), 489-500.
- Toma, C.L., and Hancock, J. T. (2010), Looks and lies: The role of physical attractiveness in online dating self-presentation and deception, Communication Research, 37(3), 335-351. https://doi.org/10.1177/0093650209356437
- Tyler, T.R. and Blader, S.L. (2002), Autonomous vs. comparative status: Must we be better than others to feel good about ourselves?, Organizational Behavior and Human Decision Processes, 89(1), 813-838. https://doi.org/10.1016/S0749-5978(02)00031-6
- Yee, N. (2006), "Motivations for play in online games " , Cyberpsychology and Behavior, 9(6), 772-775. https://doi.org/10.1089/cpb.2006.9.772
- Yi, Y., and Gong, T. (2013), Customer value co-creation behavior: Scale development and validation, Journal of Business Research, 66(9), 1279-1284. https://doi.org/10.1016/j.jbusres.2012.02.026