The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Implication of Effectuation Theory related to Affordable Loss Concept

Affordable Loss 개념을 중심으로 한 The Effectuation Theory의 함의

  • Seokhee Lee ;
  • ByoungJo Kim (Dept. of Business, Cathilic Univ)
  • 이석희 (가톨릭대학교 경영학과) ;
  • 김병조 (가톨릭대학교 경영학과)
  • Received : 2024.03.04
  • Accepted : 2024.04.20
  • Published : 2024.05.31
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Abstract

This study examines whether startup firms start with the resources they already have and expand the resources they can mobilize in the process of business management (Effectuation Model) using public data provided by the government. The results of the study show that the Effectuation Model can partially explain the behavior of early-stage startup firms. Therefore, in terms of policy implications based on these findings, government policies for entrepreneurship should not be based on the selection of companies based on sophisticated business models and hypothetical profit models, but rather on a system that actively supports entrepreneurship in areas that are challenging, even if they seem somewhat reckless at the moment, or that best match the entrepreneur's knowledge. Next, in order to actively spread entrepreneurship, it is necessary to spread business history or entrepreneurial experience. To this end, it is necessary to drastically change the current financial system for startups, where the founder bears all the financial risk, and to more actively consider ways to reduce the risk of startups by allowing society and the financial system to share some of the risk of startups.

본 연구는 Startup 기업들이 기업 경영과정에서 동원 가능한 자원을 확대하는지(Effectuation Model)를 정부가 제공하는 공공데이터를 가지고 기업 활동을 영위하는 스타트업 기업들을 대상으로 연구하였다. 연구 결과에 따르면, 부분적으로 Effectuation 모델이 창업 초기 기업들의 행태를 설명할 수 있는 가능성을 보여주고 있다. 따라서 이러한 연구결과에 기초한 정책적 시사점을 살펴보면, 앞으로 창업을 위한 정부 정책은 정교한 비즈니스 모델과 가상의 수익 모델에 기초한 기업 선정이 아니라, 현재는 다소 무모해보이더라도 도전적인 아이템이거나, 창업자의 지식과 가장 부합하는 영역의 창업을 적극 지원하는 제도로 방향을 맞출 필요가 있다. 다음으로, 적극적인 창업의 확산을 위해서는 업력, 혹은 창업 경험을 확산시킬 필요가 있다는 점이다. 이를 위해서는 창업자가 모든 금융 위험을 부담하는 형태를 가지고 있는 현재의 창업 관련 금융제도를 과감하게 전환하여 사회와 창업 관련 금융이관이 창업의 위험 일부를 공유하도록 함으로써, 창업의 위험을 줄여주는 방안을 더욱 적극적으로 검토할 필요가 있다.

Keywords

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