Industry Promotion Research (산업진흥연구)

Industrial Promotion Institute (산업진흥원)
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Research on the influence of entrepreneurial environment in college students' entrepreneurial intention in rural areas

창업환경이 대학생의 농촌창업 의지에 미치는 영향에 관한 연구

  • Yike Wang (Dept. Of Management, Zhejiang Gongshang University Hangzhou college of commerce) ;
  • Giyoung Chung (Dept. Of Management, Sehan University)
  • Received : 2024.03.21
  • Accepted : 2024.04.22
  • Published : 2024.04.30
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Abstract

This study examines the factors influencing college students' entrepreneurial intentions in the rural entrepreneurial environment of colleges, considering the role of entrepreneurial learning as a mediator. It analyzes four key environmental dimensions: policies and regulations, entrepreneurship education, financial support, and social culture. A survey of 5 30 college students in Zhejiang Province revealed that the college entrepreneurial environment favorably impacts entrepreneurial learning and rural entrepreneurial intentions. Based on these findings, practical measures are proposed to enhance students' intentions, emphasizing personal practice, university leadership, and government support. These efforts can optimize the college entrepreneurial environment and foster higher entrepreneurial intentions among students.

본 연구는 대학의 창업환경에서 대학생의 농촌창업 의도에 영향을 미치는 요인으로써 정책 및 규제, 창업교육, 재정지원, 사회문화 등 4가지 주요 환경변수들을 분석하고, 창업학습의 매개효과를 검증하였다. 저장성의 대학생 530명을 대상으로 한 설문 조사에서 대학 창업 환경이 창업학습과 농촌창업 의도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과를 바탕으로 개인적 실천, 대학 리더십 및 정부 지원이 필요하고, 학생의 창업의도를 향상시킬 수 있는 실질적인 정책방안을 제시하였다. 대학은 학생들이 농촌창업 의도를 촉진 할 수 있는 창업학습을 준비하여 창업환경을 최적화하여야 한다.

Keywords

References

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