벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제19권2호
  • /
  • Pages.13-25
  • /
  • 2024
  • /
  • 1975-7557(pISSN)
  • /
  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

로컬콘텐츠 탄생과정 측면에서 살펴본 로컬크리에이터와 로컬기업가정신: H대학 사례

Local Creators and Local Entrepreneurship in Perspective of Creation Process of Local Contents with Focus on H University

  • 투고 : 2023.11.13
  • 심사 : 2023.12.07
  • 발행 : 2024.04.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

지역쇠퇴는 젊은이들의 탈 지역화와 지역경제의 몰락화에 영향이 있다. 이에, 대부분의 나라에서는 지역 불균형 극복을 위해 지역의 차별적 요소를 기반으로 한 지역창업을 그 대안으로 여긴다. 본 연구의 목적은 로컬콘텐츠와 로컬기업가정신을 정의하는 것이다. 이를 위해 그라운드이론에 기반한 질적 연구방법을 활용한다. 연구대상은 H대학생 30명을 대상으로 하였다. 사례 연구결과에 기반하여 볼 때, 로컬창업은 지역 내 특성과 독특성 (지역 문화, 규범, 지역독 창성자원), 소위 로컬콘텐츠에 기반하는 것임을 제시한다. 지금까지, 로컬콘텐츠와 로컬기업가정신에 관한 연구는 미비하고 관련된 정의도 부족하다. 본 연구에서는'로컬컨텐츠'를 창의적인 시나리오의 결과물로 정의하고, 로컬콘텐츠 탄생을 위한 창의적 과정으로 3단계로 구성된'선형모델'을 제안한다. 로컬 자원은 지역성과 지역발전에 중요한 요소이다. 지역의 차별적 자원화에 기반한 지역제도적 측면에서 볼 때, 지역창업을 통하여 지역발전을 이룰 수 있다. 본 논문은 다음과 같은 기여가 있다. 학술적으로 첫째, 로컬콘텐츠가 만들어지는 과정을 제시했다는 점이며, 둘째, 로컬기업가정신 요소의 구성적 특징으로, 로컬크리에이터로서, 로컬기관간 중개자로서, 지역경영자로서, 지역발전의 선구자로서의 위상적 접근을 최초 제시하고 있다는 점이다. 로컬크리에터양성 현장에서는 3단계 선형방법론이 다양하게 적용될 수 있을 것이다.

Local decline can be caused by business closures or the departure of the youth. Most countries have been striving to overcome regional inequality through local or community entrepreneurship using assets or contents obtained from differentiated and original embedded resources. The purpose of this study is to conceptualize local contents and local entrepreneurship. To reach the research goals, this paper utilizes the grounded theory as qualitative methodology. From the main findings, this paper suggests that entrepreneurship in the local is influenced by informal alley or specific location (regions) institution outputs so called as local contents which are local norm, culture, local identities. This paper conceptualizes local contents as 'product of creative scenario'. And this work also suggests the liner model for local content innovation. The contribution of this work are two: 1) showing how the local content creation process; 2) analyzing the how local entrepreneurship configures. It can be inclusive potential startups items rooted at the unique resources and assets of the locals and reflecting the originality of locality. In terms of local institutional perspectives, local development takes pace when advancing application of local entrepreneurship. In order for that, practical challenging is more needed by using informal local institutions. Also 'three step linear model' will be applied to educate the new creators. Local contents and local entrepreneurship can definitely rehabilitate locality.

키워드

참고문헌

  1. Adhikari, R. P., Bonney, L., Woods, M. S., Clark, L., Coates, A., Harwood, E. R., & Miles, M. P.(2018). Applying a Community Entrepreneurship Development Framework to Rural Regional Development. Small Enterprise Research, 25(3), 257-275. https://doi.org/10.1080/13215906.2018.1522274
  2. Aiken, M., Cairns, B., & Thake, S.(2008). Community Ownership and Management of Assets. London: Institute for Voluntary Action Research.
  3. Aiken, M., Taylor, M., & Moran, R.(2011). Community organizations controlling assets: A better understanding, York: Joseph Rowntree Foundation
  4. Austin, J., Stevenson, H., & Wei-Skillern, J.(2006). Social and commercial entrepreneurship: same, different, or both?. Entrepreneurship Theory and Practice, 30(1), 1-22.
  5. Bailey, N.(2012). The role, organisation and contribution of community enterprise to urban regeneration policy in the UK. Progress in planning, 77(1), 1-35. https://doi.org/10.1016/j.progress.2011.11.001
  6. Baker, G., Gibbons, R., & Murphy, K.(2008). Strategic alliances: bridges between islands of conscious power. Journal of the Japanese and International Economies, 22, 146-163. https://doi.org/10.1016/j.jjie.2008.03.001
  7. Baumol, W. J., Litan, R. E., & Schramm, C. J.(2007). Good capitalism, bad capitalism, and the economics of growth and prosperity, New Haven. CT: Yale University Press.
  8. Blokker, P., & Dallago, B.(2008). Youth Entrepreneurship and Local Development in Central and Eastern Europe. England: Ashgate Press, Hampshire.
  9. Buratti, N., Silling, C., & Albanese, M.(2022). Community enterprise, community entrepreneurship and local development: a literature review on three decades of empirical studies and theorizations. Entrepreneurship & Regional Development, 34(5-6), 376-401. https://doi.org/10.1080/08985626.2022.2047797
  10. Baxter, P. E., & Jack, S. M(2008). Qualitative case study methodology: study design and implementation for novice researchers, The Qualitative Report, 13(4), 544-559.
  11. Carree, M., Van Stel, A., & Thurik, R.(2002). Economic development and business ownership: An analysis using data of 23 OECD countries in the period 1976-1996. Small Business Economics, 19(3), 271-290. https://doi.org/10.1023/A:1019604426387
  12. Castellanza, J.(2022). Discipline, abjection, and poverty alleviation through entrepreneurship: A constitutive perspective. Journal of Business Venturing, 37, 106032.
  13. Colin, B., & Howard, N.(2021). Community studies; An introduction to the sociology of the local community. London: Routledge.
  14. Cook, M. L., & Plunkett, B.(2006). Collective entrepreneurship: an emerging phenomenon in producer-owned organizations. Journal of Agricultural and Applied Economics, 38, 421-428. https://doi.org/10.1017/S1074070800022458
  15. Corbin, J., & Strauss, A.(2008). Basics of qualitative research: Techniques and procedures for developing grounded theory. US: Sage Publications,.
  16. Denzin, N. K., & Giardina, M. D.(Eds.)(2016). Qualitative Inquiry and Global Crises. Abingdon. UK: Routledge.
  17. Eisenhardt, K. M. (1989). Building theories from case study research. The Academy of Management Review, 14(4), 532-550. https://doi.org/10.2307/258557
  18. Glaser, B.(1992). Basics of Grounded Theory Analysis. CA: Sociology Press.
  19. Giovannini, M.(2015). Indigenous Community Enterprises in Chiapas: A Vehicle for Buen Vivir?. Community Development Journal, 50(1), 71-87. https://doi.org/10.1093/cdj/bsu019
  20. Stebbins, R. A.(1987). Sociology: the study of society. New York: Harper & Row
  21. Haugh, H., & Pardy, W.(1998). Community entrepreneurship in north-east Scotland. International Journal of Entrepreneurial Behavior and Research, 5(4), 163-172. https://doi.org/10.1108/13552559910293119
  22. Hulsink, W., & Koek, D.(2014). The young, the fast and the furious: a study about the triggers and impediments of youth entrepreneurship. International Journal of Innovation Management, 18(2/3), 182-209.
  23. Jack, S. L., & Anderson, A. R.(2002). The effects of embeddedness on the entrepreneurial process. Journal of Business Venturing, 17(5), 467-487. https://doi.org/10.1016/S0883-9026(01)00076-3
  24. Kirzner, I. M.(1979). Perception, Opportunity and Profit, Chicago. IL: University of Chicago Press
  25. Korsgaard, S., Muller, S., & Tanvig, H. W.(2015). Rural entrepreneurship or entrepreneurship in the rural: between place and space. International Journal of Entrepreneurial Behavior & Research, 21(1), 5-26. https://doi.org/10.1108/IJEBR-11-2013-0205
  26. Leeming, K.(2002). Community business lessons from Loverpool, UK, Community. Development Journal, 37(3), 260-267.
  27. Minola, T., & Criaco, G.(2014). Are youth really different? New beliefs for old practices in entrepreneurship. International Journal of Innovation Management, 18, 233-259.
  28. North, D., Smallbone, D., & Vickers, I.(2001). Public support policy for innovative SMEs. Small Business Economics, 16(2), 303-317. https://doi.org/10.1023/A:1011164801073
  29. Schumpeter, J. A.(1934). The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest and the Business Cycle. London: London Geoffrey Cumberlege, Oxford University Press.
  30. Van Stel, A., & Kashifa, S.(2008). The impact of new firm formation on regional development in the Netherlands. Small Business Economics, 30, 31-47. https://doi.org/10.1007/s11187-007-9054-1
  31. Karus, S., McDowell, W., Ribeiro-soriano, D. E., & Rodrigues-Garcia, M.(2021). The role of innovation and knowledge for entrepreneurship and regional development. Entrepreneurship & Regional Development, 33(3-4), 175-184. https://doi.org/10.1080/22797254.2021.1872929
  32. Pearce, J.(1993). At the heart of the community economy. Community enterprise in the changing world. London: Calouste Gulbenkian Foundation.
  33. Peredo, A. M., & Chrisman, J. J.(2006). Toward a Theory of Community-based Enterprise. Academy of Management Review, 31(2), 309-328.
  34. Pierre, A., von Friedrichs, Y., & Wincent, J.(2014). Entrepreneurship in Society: A Review and Definition of Community-based Entrepreneurship Research. In Social Entrepreneurship. Leveraging Economic, Political, and Blokker Cultural Dimensions, 239-257.
  35. Strauss, A., & Corbin, J.(1998). Basics of qualitative research: Techniques and procedures for developing grounded theory (2nd ed.). US: Sage Publications.
  36. Sundin, E.(2011). Entrepreneurship and Social and Community Care. Journal of Enterprising Communities: People and Places in the Global Economy, 5(3), 212-222. https://doi.org/10.1108/17506201111156689
  37. Tracey, p., Phillips, N., & Haugh, H.(2005). Beyond Philanthropy: Community Enterprise as s Basis for Corporate citizenship. Journal of Business Ethics, 58, 327-344. https://doi.org/10.1007/s10551-004-6944-x
  38. Varady, D., Kleinhans, R., & Van Ham, M.(2015). The Potential of Community Entrepreneurship for Neighbourhood Revitalization in the United Kingdom and the United States. Journal of Enterprising Communities: People and Places in the Global Economy, 9(3), 253-276. https://doi.org/10.1108/JEC-01-2015-0009
  39. Walzer, N.(2010). CDS at 40: The past leading to the future. Community Development. Journal of the Community Development Society, 41(4), 401-404. https://doi.org/10.1080/15575330.2010.532680
  40. Wilkinson, K.(1991). The community in rural America. Middleton. WI: Social Ecology Press
  41. Yin, R.(1981). The Case Study as a Serious Research Strategy. Knowledge, 3(1), 97-114. https://doi.org/10.1177/107554708100300106
  42. Yin, R.(2018). Case Study Research and Applications: Design and Methods (Sixth Edition). London: Sage.