The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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A Study on The Identification Formation and Engagement of The Metaverse Community: Value of Virtual Assets

메타버스 커뮤니티 구성원의 정체성 형성과 참여에 대한 연구: 가상 자산의 가치의 역할

  • 이민영 (경북대학교 경영학부 대학원) ;
  • 김상현 (경북대학교 경영학부) ;
  • 손창용 (경북대학교 경영학부)
  • Received : 2024.02.19
  • Accepted : 2024.03.26
  • Published : 2024.03.31
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Abstract

Purpose This study aims to identify the factors that form the social identity of metaverse community users and to investigate the processes that influence engagement behavior. Specifically, this study is to verify the structural relationship between socio-technical factors and social identity of metaverse community. Furthermore, we would figure out the role of psychological ownership and virtual assets in engagement of metaverse community members. Design/methodology/approach Hypotheses were derived through literature research and a survey was conducted for users of the metaverse community. 357 collected responses were analyzed for the structural equitation modeling(SEM) with AMOS 24.0. Findings As a result of the study, all of the proposed hypotheses were supported. As a result, it was found that technical and social perceptions of the metaverse community platform had a positive effect on social identity. Social identity affects the intention to engage in the metaverse community through psychological ownership, and its influence is reinforced by the perceived value of virtual assets.

Keywords

References

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