DOI QR코드

DOI QR Code

Analysis and Comparison of Factors to Influence the Use Behavior of Vertiport: UTAUT Research Model

버티포트 이용행태에 미치는 영향요인 및 요인별 비교 분석: 통합기술수용모형(UTAUT)를 활용하여

  • 이수미 (한국항공대학교 경영학과) ;
  • 김기웅 (한국항공대학교 경영학과) ;
  • 박성식 (국립한국교통대학교 항공운항학과)
  • Received : 2024.02.02
  • Accepted : 2024.02.25
  • Published : 2024.03.31

Abstract

This study used the Unified Theory of Acceptance and Use of Technology(UTAUT) model to find factors that influence consumer acceptance intention toward Vertiport, a physical ground support technology required to implement AAM services. The analysis showed that among the four independent variables, Vertiport's social influence and facilitating conditions have a significant impact on future Vertiport usage behavior. At this point, the public has not yet had actual experience with Vertiport, so there is a limitation of considering it as a future concept based on speculation and measuring acceptance by actual behaviors related to its use (inquiries, information gathering, interest, etc.). Research on acceptance and attitudes toward new transportation methods should be further activated and developed along with future service development. Through the results of this study, we aim to understand the initial public acceptance of Vertiport as a ground-based infrastructure in the AAM field (or UAM) and propose strategic implications for the direction of service development.

Keywords

References

  1. Han Kyung Economic Dictionary, "Advanced air mobility", 2023, https://dic.hankyung.com/economy/view/?seq=15483 
  2. NASA "AAM", 2023, https://www.nasa.gov/mission/aam/
  3. Kim, J. H., "Beyond UAM to AAM : The future of air mobility", TechWorld News, 2023, https://www.epnc.co.kr/news/articleView.html?idxno=237186 
  4. Stanley, M., "Are flying cars preparing for takeoff?", 2019, https://www.morganstanley.com/ideas/autonomous-aircraft 
  5. Custom Market Insights, "Global advanced air mobility market 2023-2032", 2023, https://www.custommarketinsights.com/report/advanced-air-mobility-market/ 
  6. EHang, "Launches guangzhou as its first global citywide urban air mobility pilot city", 2019, https://www.ehang.com/news/526.html 
  7. Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quart, 1989, pp.319-340. 
  8. Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D., "User acceptance of information technology: Toward a unified view", MIS Quart, 2003, pp.425-478.
  9. Ministry of Land Infrastructure and Transport, "K-UAM roadmap", 2020. 
  10. Korea Agency for Infrastructure Technology Advancement, "K-UAM technology roadmap", 2021. 
  11. Hanwha E&C, "Korea airports corp and POSCO UAM vertiport sign joint research agreement", 2023, https://www.hanwha.co.kr/newsroom/media_center/news/news_view.do?seq=8415 
  12. Hanwhasystems, "New business: Urban air mobility", https://www.hanwhasystems.com/en/business/newbiz/uam.do 
  13. Hyundai E&C, "Newsroom: Hyundai E&C unveils first Korean Vertiport concept design", https://www.hdec.kr/kr/newsroom/news_view.aspx?NewsSeq=678&NewsType=LATEST&NewsListType=news_clist 
  14. Yoon, J. W., "Hyundai to build world's first flying car airport 'Air One' in the UK... 200 in five years", Theguru, 2021, https://www.theguru.co.kr/news/article.html?no=18352 
  15. Volocopter, "VoloPort: The efficient & ready-made vertiport network solution for urban eVTOL operations", 2021, https://www.volocopter.com/en/newsroom/voloport-efficient-vertiport 
  16. Lilium, "Designing a scalable vertiport: Taking the sci-fi vision of landing pads and turning it into a realistic and affordable transit option", 2020, https://lilium.com/newsroom-detail/designing-a-scalable-vertiport 
  17. Gislam, S., "China's EHang to build vertiport in Italy expanding into EU", Industryeurope, 2021, https://industryeurope.com/sectors/transportation/china-s-ehang-to-build-vertiport-in-italy-expanding-into-eu/
  18. Venkatesh, V., Davis, F. D., "A theoretical extension of the technology acceptance model: Four longitudinal field studies", Management Science, 46(2), 2000, pp.186-204.  https://doi.org/10.1287/mnsc.46.2.186.11926
  19. Ju, H. G., and Park, J. W., "Analysis of factors affecting the adoption of urban air mobility (UAM)". J. Korean Soc. Aviat. Aeronaut. 2021, 29(4), pp.96-104.  https://doi.org/10.12985/ksaa.2021.29.4.096
  20. Richard, P. B., "The legacy of the technology acceptance model and a proposal for a paradigm shift", J. Assoc. Inf. Syst, 8(4), 2007, pp.244-254.  https://doi.org/10.17705/1jais.00122
  21. Venkatesh, V., Thong, J. Y. L., and Xu, X., "Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology", MIS Quart, 2012, pp.157-178. 
  22. Williams, M. D., Rana, N. P., and Dwivedi, Y. K., "The unified theory of acceptance and use of technology (UTAUT): A literature review", Journal of Enterprise Information Management, 2015. pp.443-488. 
  23. Rahman, M. M., Lesch, M. F., Horrey, W. J., and Strawderman, L., "Assessing the utility of TAM, TPB, and UTAUT for advanced driver assistance systems", Accident Analysis & Prevention, 108, 2017, pp.361-373. 
  24. Jing, P., Xu, G., Chen Y., Shi, Y., and Zhan, F., "The determinants behind the acceptance of autonomous vehicles: A systematic review", Sustainability, 12(5), 2020. 
  25. Yavuz, Y. C., "Exploring university students' acceptability of autonomous vehicles and urban air mobility", Journal of Air Transport Management, 115, 2024. 
  26. Pak, T. Y., Bae, B. J., Lee, C. J., Jung, I. T., and Jang, B. J., "Modeling public acceptance of demand-responsive transportation: An integrated UTAUT and ITM framework", Journal of Public Transportation, 25, 2023. 
  27. Gabriel, N. F., V, L. N., Robin. C., Camille, D., Colin, D. G., Mathieu, C., Francois. A,, and Luciano. O., "Exploration of the acceptability of different behaviors of an autonomous vehicle in so-called conflict situations", Accident Analysis & Prevention, 186, 2023. 
  28. Goldbach, C., Sickmann, J., Pitz, T., and Zimasa, T., "Towards autonomous public transportation: Attitudes and intentions of the local population", Transportation Research Interdisciplinary Perspectives, 13, 2022. 
  29. Jain, N. K., Bhaskar, K., and Jain, S., "What drives adoption intention of electric vehicles in India? An integrated UTAUT model with environmental concerns, perceived risk and government support", Research in Transportation Business & Management, 42, 2022. 
  30. Popova, Y., and Zagulova, D., "Aspects of E-scooter sharing in the smart city", Informatics, 9, 2022. 
  31. Nordhoff, S., Malmsten, V., van Arem, B., Liu, P., and Happee, R., "A structural equation modeling approach for the acceptance of driverless automated shuttles based on constructs from the unified theory of acceptance and use of technology and the diffusion of innovation theory", Transportation Research Part F: Traffic Psychology and Behaviour, 78, 2021, pp.58-73.  https://doi.org/10.1016/j.trf.2021.01.001
  32. Smyth, J., Chen, H., Donzella, V., and Woodman, R., "Public acceptance of driver state monitoring for automated vehicles:  Applying the UTAUT framework", Transportation Research Part F: Traffic Psychology and Behaviour, 83, 2021, pp.179-191.  https://doi.org/10.1016/j.trf.2021.10.003
  33. Ye, J., Zheng, J., and Yi, F., "A study on users' willingness to accept mobility as a service based on UTAUT model", Technological Forecasting and Social Change, 157, 2020. 
  34. Madigan, R., Louw, T., Wilbrink, M., Schieben, A., and Merat, N., "What influences the decision to use automated public transport? Using UTAUT to understand public acceptance of automated road transport systems", Transportation Research Part F: Traffic Psychology and Behaviour, 50, 2017, pp.55-64. https://doi.org/10.1016/j.trf.2017.07.007