Journal of the Korean Society for Aviation and Aeronautics (한국항공운항학회지)

The Korean Society for Aviation and Aeronautics (한국항공운항학회)
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Analysis and Comparison of Factors to Influence the Use Behavior of Vertiport: UTAUT Research Model

버티포트 이용행태에 미치는 영향요인 및 요인별 비교 분석: 통합기술수용모형(UTAUT)를 활용하여

  • 이수미 (한국항공대학교 경영학과) ;
  • 김기웅 (한국항공대학교 경영학과) ;
  • 박성식 (국립한국교통대학교 항공운항학과)
  • Received : 2024.02.02
  • Accepted : 2024.02.25
  • Published : 2024.03.31
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Abstract

This study used the Unified Theory of Acceptance and Use of Technology(UTAUT) model to find factors that influence consumer acceptance intention toward Vertiport, a physical ground support technology required to implement AAM services. The analysis showed that among the four independent variables, Vertiport's social influence and facilitating conditions have a significant impact on future Vertiport usage behavior. At this point, the public has not yet had actual experience with Vertiport, so there is a limitation of considering it as a future concept based on speculation and measuring acceptance by actual behaviors related to its use (inquiries, information gathering, interest, etc.). Research on acceptance and attitudes toward new transportation methods should be further activated and developed along with future service development. Through the results of this study, we aim to understand the initial public acceptance of Vertiport as a ground-based infrastructure in the AAM field (or UAM) and propose strategic implications for the direction of service development.

Keywords

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