International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on the Analysis of Solar Consumer Perception Using Big Data

  • Seungwon Lee (College of IT Engineering, Hansung University)
  • Received : 2024.01.19
  • Accepted : 2024.03.10
  • Published : 2024.03.31
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Abstract

Among eco-friendly energy, solar energy is one of the renewable energy sources that is developing in the spotlight in many countries. In line with this, the Korean government and local governments are carrying out projects to provide subsidies for the distribution of household solar power, raising the spread of household solar power and awareness. However, due to the lack of research on consumer perception of household solar power, this study investigated the perception of household solar power from 2015 to 2022 by setting the central word as solar power. As a result, 2016 had the highest number of collections, and when the top 50 words for each year were analyzed, it was confirmed that words related to the installation and maintenance of household solar power dominated. And through CONCOR analysis, a total of four were derived: solar energy recognition, renewable and eco-friendly energy recognition, solar government policies, solar companies, and perceptions of households. Through emotional analysis, it was confirmed that 2021 had the most positive data. As a result, consumer perception of household solar power is positive based on what was mentioned above, but research on how to use negative opinions on waste control and installation and maintenance should be conducted.

Keywords

Acknowledgement

This research was financially supported by Hansung University.

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