Journal of the Architectural Institute of Korea (대한건축학회논문집)

Architectural Institute of Korea (대한건축학회)
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Characteristics of Monetary Value of Architectural Aesthetic Emotion based on Text Analysis

텍스트분석 기반 건축미 감성의 금전적 가치 특성

  • Lee, Dong-Joo (Institute of Symbiotic Life-Tec, Yonsei University) ;
  • Ko, Eun-Hyung (Dept. of Architecture and Interior Design, Keimyung College University)
  • 이동주 (연세대학교 심바이오틱라이프텍연구원) ;
  • 고은형 (계명문화대학교 건축인테리어과 )
  • Received : 2023.05.31
  • Accepted : 2024.01.18
  • Published : 2024.03.30
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Abstract

This study was conducted with the purpose of understanding the relationship between the monetary value and emotion of architectural aesthetic. It is based on the results of an interactive survey of 800 citizens in five major metropolitan cities across the country. The relationship between emotional words for architectural aesthetic and monetary payment amount through contingent valuation method was analyzed using R-Studio, a big data analysis program, and the main research results are as follows: First, through the distribution of outliers by level of architectural aesthetic, it was confirmed that the monetary value increases rapidly as the level of architectural aesthetic increases. Second, it was found that people try to place more value on balanced and stable sensibilities, and place high monetary value on mysterious or progressive architectural aesthetic. Third, when cost issues are linked to architectural aesthetic, the intention for the construction itself plays a large role, confirming that economic and realistic aspects are strongly involved. Fourth, emotions that reduce the monetary value of architectural aesthetic include 'special', 'equivocal', 'strange', and 'complicated'. Fifth, emotional analysis based on architectural aesthetic score is more accurate than emotional analysis based on monetary value, and in studies related to monetary value, it is necessary to set the standard for architectural aesthetic score at 71 points. Sixth, it can be seen that innovative design, along with improving the aesthetic level, can be a strategy for improving the monetary value of architectural aesthetic. The results of this study can be used as a decision-making basis for architectural aesthetic emotional analysis, architectural aesthetic value estimation system development, architectural aesthetic emotional marketing, and place marketing strategies.

Keywords

Acknowledgement

이 논문은 2020년도 정부(교육부)의 재원으로 한국연구재단의 지원을 받아 수행된 기초연구사업임(NRF-2020R111A1A01068903)

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