Journal of the Korean Wood Science and Technology

The Korean Society of Wood Science & Technology (한국목재공학회)
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A Study on the Positioning Strategy of Wood Cultural Experience Center

  • Kyungrok WON (Department of Environmental Materials Science, Gyeongsang National University) ;
  • Jinwoong BYEON (Department of Environmental Materials Science, Gyeongsang National University) ;
  • Dowoong YOON (Department of Environmental Materials Science, Gyeongsang National University) ;
  • Jonghye PARK (Department of Environmental Materials Science, Gyeongsang National University) ;
  • Hanmin PARK (Department of Environmental Materials Science, Institute of Agricultural Life Sciences, Gyeongsang National University) ;
  • Heeseop BYEON (Department of Environmental Materials Science, Institute of Agricultural Life Sciences, Gyeongsang National University)
  • Received : 2023.10.30
  • Accepted : 2024.01.16
  • Published : 2024.03.25
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Abstract

The increase in atmospheric carbon dioxide concentrations is known to be closely associated with climate change and global warming. In this sense, considering that facilities for appropriate education and experience on wood, which is a carbon pool, have been required, this study targets the Wood Cultural Experience Centers, which are in current operation, examines and evaluates their operation status and policy changes, and ultimately derives a successful positioning plan. To this end, it conducts a survey, and the results are as follows. First, as a result of the similarity analysis (KYST: Kruskal-Young-Shepard-Torgerson program) with facilities with leisure activities and educational functions, the Wood Cultural Experience Center have competition with natural recreation forests in terms of naturalness, and it has competition with the career experience center and youth training center in terms of experiential observation. Second, the result of positioning analysis of the attribute space map indicates that the Wood Cultural Experience Center is positively perceived in terms of such attributes as naturalness, experiential learning or recreation, and preservation of natural environment, but is negatively recognized in terms of accessibility, escape from daily life, and things to see.

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References

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