References
- Aaker, Jennifer L. (1997), "Dimensions of Brand Personality," Journal of Marketing Research, 34 (3), 347-356. https://doi.org/10.1177/002224379703400304
- Aaker, Jennifer, Kathleen D. Vohs, and Cassie Mogilner (2010), "Nonprofits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Journal of Consumer Research, 37 (2), 224-237. https://doi.org/10.1086/651566
- Adler, Nancy E., Elissa S. Epel, Grace Castellazzo, and Jeannette R. Ickovics (2000), "Relationship of Subjective and Objective Social Status with Psychological and Physiological Functioning: Preliminary Data in Healthy, White Women," Health Psychology, 19 (6), 586-592. https://doi.org/10.1037/0278-6133.19.6.586
- Aflac (2019), "2019 Aflac CSR Survey Report Results and Analysis," https://www.aflac.com/docs/about-aflac/2019-csr-report/aflac-2019-csr-report.pdf.
- Ahuvia, Aaron C. (2005), "Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives," Journal of Consumer Research, 32 (1), 171-184. https://doi.org/10.1086/429607
- Aknin, Lara B., Elizabeth W. Dunn, and Michael I. Norton (2012), "Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness," Journal of Happiness Studies, 13, 347-355. https://doi.org/10.1007/s10902-011-9267-5
- Bagozzi, Richard P. and Youjae Yi (1988), "On the Evaluation of Structural Equation Models," Journal of the Academy of Marketing Science, 16, 74-94. https://doi.org/10.1007/BF02723327
- Bagozzi, Richard P. and Youjae Yi (2012), "Specification, Evaluation, and Interpretation of Structural Equation Models," Journal of the Academy of Marketing Science, 40, 8-34. https://doi.org/10.1007/s11747-011-0278-x
- Bakan, David (1966), The Duality of Human Existence: An Essay on Psychology and Religion. Rand McNally & Co.
- Bebko, Charlene Pleger (2000), "Service Intangibility and Its Impact on Consumer Expectations of Service Quality," Journal of Services Marketing, 14 (1), 9-26. https://doi.org/10.1108/08876040010309185
- Bianchi, Enrique, Juan Manuel Bruno, and Francisco J. Sarabia-Sanchez (2019), "The Impact of Perceived CSR on Corporate Reputation and Purchase Intention," European Journal of Management and Business Economics, 28 (3), 206-221. https://doi.org/10.1108/EJMBE-12-2017-0068
- Boehm, Julia K. and Sonja Lyubomirsky (2008), "Does Happiness Promote Career Success?," Journal of Career Assessment, 16 (1), 101-116. https://doi.org/10.1177/1069072707308140
- Bray, Isabelle and David Gunnell (2006), "Suicide Rates, Life Satisfaction and Happiness as Markers for Population Mental Health," Social Psychiatry and Psychiatric Epidemiology, 41, 333-337. https://doi.org/10.1007/s00127-006-0049-z
- Broniarczyk, Susan M. and Joseph W. Alba (1994), "The Role of Consumers' Intuitions in Inference Making," Journal of Consumer Research, 21 (3), 393-407. https://doi.org/10.1086/209406
- Carmeli, Abraham, Gershon Gilat, and David A. Waldman (2007), "The Role of Perceived Organizational Performance in Organizational Identification, Adjustment and Job Performance," Journal of Management Studies, 44 (6), 972-992. https://doi.org/10.1111/j.1467-6486.2007.00691.x
- Chernev, Alexander and Sean Blair (2015), "Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility," Journal of Consumer Research, 41 (6), 1412-1425. https://doi.org/10.1086/680089
- Chia, Austin, Margaret L. Kern, and Benjamin A. Neville (2020), "CSR for Happiness: Corporate Determinants of Societal Happiness as Social Responsibility," Business Ethics: A European Review, 29 (3), 422-437. https://doi.org/10.1111/beer.12274
- Coulter, Keith S. and Robin A. Coulter (2002), "Determinants of Trust in a Service Provider: The Moderating Role of Length of Relationship," Journal of Services Marketing, 16 (1), 35-50. https://doi.org/10.1108/08876040210419406
- Cuddy, Amy J.C., Susan T. Fiske, and Peter Glick (2008), "Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map," Advances in Experimental Social Psychology, 40, 61-149. https://doi.org/10.1016/S0065-2601(07)00002-0
- Darby, Michael R. and Edi Karni (1973), "Free Competition and the Optimal Amount of Fraud," The Journal of Law and Economics, 16 (1), 67-88. https://doi.org/10.1086/466756
- Donaldson, Thomas and James P. Walsh (2015), "Toward a Theory of Business," Research in Organizational Behavior, 35, 181-207. https://doi.org/10.1016/j.riob.2015.10.002
- Du, Shuili, Chitrabhan B. Bhattacharya, and Sankar Sen (2007), "Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning," International Journal of Research in Marketing, 24 (3), 224-241. https://doi.org/10.1016/j.ijresmar.2007.01.001
- Fiske, Susan T., Amy J. C. Cuddy, Peter Glick, and Jun Xu (2002), "A Model of (Often Mixed) Stereotype Content: Competence and Warmth Respectively Follow from Perceived Status and Competition," Journal of Personality and Social Psychology, 82 (6), 878-902. https://doi.org/10.1037/0022-3514.82.6.878
- Fornell, Claes and David F. Larcker (1981), "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, 18 (1), 39-50. https://doi.org/10.1177/002224378101800104
- Fournier, Susan (1998), "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, 24 (4), 343-373. https://doi.org/10.1086/209515
- Galetzka, Mirjam, Joost W. M. Verhoeven, and Ad Th. H. Pruyn (2006), "Service Validity and Service Reliability of Search, Experience and Credence Services: A Scenario Study," International Journal of Service Industry Management, 17 (3), 271-283. https://doi.org/10.1108/09564230610667113
- Gao, Yixing Lisa and Anna S. Mattila (2014), "Improving Consumer Satisfaction in Green Hotels: The Roles of Perceived Warmth, Perceived Competence, and CSR Motive," International Journal of Hospitality Management, 42, 20-31. https://doi.org/10.1016/j.ijhm.2014.06.003
- Garcia-Piqueres, Gema and Rebeca Garcia-Ramos (2022), "Complementarity Between CSR Dimensions and Innovation: Behaviour, Objective or Both?," European Management Journal, 40 (4), 475-489. https://doi.org/10.1016/j.emj.2021.07.010
- Gidakovic, Petar and Vesna Zabkar (2022), "The Formation of Con-sumers' Warmth and Competence Impressions of Corporate Brands: The Role of Corporate Associations," European Management Review, 19 (4), 639-653. https://doi.org/10.1111/emre.12509
- Gong, Taeshik and Youjae Yi (2018), "The Effect of Service Quality on Customer Satisfaction, Loyalty, and Happiness in Five Asian Countries," Psychology & Marketing, 35 (6), 427-442. https://doi.org/10.1002/mar.21096
- Grandey, Alicia A., Glenda M. Fisk, Anna S. Mattila, Karen J. Jansen, and Lori A. Sideman (2005), "Is 'Service with a Smile' Enough? Authenticity of Positive Displays During Service Encounters," Organizational Behavior and Human Decision Processes, 96 (1), 38-55. https://doi.org/10.1016/j.obhdp.2004.08.002
- Grazzini, Laura, Diletta Acuti, and Gaetano Aiello (2021), "Solving the Puzzle of Sustainable Fashion Consumption: The Role of Consumers' Implicit Attitudes and Perceived Warmth," Journal of Cleaner Production, 287, 125579.
- Gronroos, Christian (2011), "Value Co-Creation in Service Logic: A Critical Analysis," Marketing Theory, 11 (3), 279-301. https://doi.org/10.1177/1470593111408177
- Han, Sangman, Jongyoung Lee, Jungyun Kang, and Hakkyun Kim (2015), "Consumer Reactions to Products of Social Enterprises," Asia Marketing Journal, 17 (1), 149-160. https://doi.org/10.15830/amj.2015.17.1.149
- Hayes, Andrew F. (2017), Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. Guilford Press.
- Hellen, Katarina and Maria Saaksjarvi (2011), "Happiness as a Predictor of Service Quality and Commitment for Utilitarian and Hedonic Services," Psychology & Marketing, 28 (9), 934-957. https://doi.org/10.1002/mar.20420
- Iacobucci, Dawn (1992), "An empirical Examination of Some Basic Tenets in Services: Goods-Services Continua," Advances in Services Marketing and Management, 1, 23-52.
- Johnson, Zachary S., Yun Jung Lee, and Minoo Talebi Ashoori (2018), "Brand Associations: The Value of Ability Versus Social Responsibility Depends on Consumer Goals," Journal of Brand Management, 25, 27-37. https://doi.org/10.1057/s41262-017-0070-4
- Johnson, Zachary S., Huifang Mao, Sarah Lefebvre, and Jaishankar Ganesh (2019), "Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations," Journal of Consumer Psychology, 29 (4), 565-583. https://doi.org/10.1002/jcpy.1109
- Jones, David A. (2010), "Does Serving the Community Also Serve the Company? Using Organizational Identification and Social Exchange Theories to Understand Employee Responses to a Volunteerism Programme," Journal of Occupational and Organizational Psychology, 83 (4), 857-878. https://doi.org/10.1348/096317909X477495
- Jussim, Lee, Lerita M. Coleman, and Lauren Lerch (1987), "The Nature of Stereotypes: A Comparison and Integration of Three Theories," Journal of Personality and Social Psychology, 52 (3), 536-546. https://doi.org/10.1037/0022-3514.52.3.536
- Kervyn, Nicolas, Susan T. Fiske, and Chris Malone (2012), "Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception," Journal of Consumer Psychology, 22 (2), 166-176. https://doi.org/10.1016/j.jcps.2011.09.006
- Kolbl, Ziva, Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, and Vesna Zabkar (2020), "Do Brand Warmth and Brand Competence Add Value to Consumers? A Stereotyping Perspective," Journal of Business Research, 118, 346-362. https://doi.org/10.1016/j.jbusres.2020.06.048
- Korschun, Daniel, Chitra B. Bhattacharya, and Scott D. Swain (2014), "Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees," Journal of Marketing, 78 (3), 20-37. https://doi.org/10.1509/jm.11.0245
- Lawless, Nicole M. and Richard E. Lucas (2011), "Predictors of Regional Well-Being: A County Level Analysis," Social Indicators Research, 101, 341-357. https://doi.org/10.1007/s11205-010-9667-7
- Lee, JungWon and Cheol Park (2023), "Do CSR Activities Improve Short-Term Financial Performance? Competitive Mediating Effects of Job Satisfaction," Asia Marketing Journal, 25 (2), 71-83. https://doi.org/10.53728/2765-6500.1611
- Luchs, Michael G., Rebecca Walker Naylor, Julie R. Irwin, and Rajagopal Raghunathan (2010), "The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference," Journal of Marketing, 74 (5), 18-31. https://doi.org/10.1509/jmkg.74.5.018
- Luo, Xueming and Chitra Bhanu Bhattacharya (2006), "Corporate Social Responsibility, Customer Satisfaction, and Market Value," Journal of Marketing, 70 (4), 1-18. https://doi.org/10.1509/jmkg.70.4.001
- MacInnis, Deborah J. (2012), "'Brands as Intentional Agents': Questions and Extensions," Journal of Consumer Psychology, 22 (2), 195-198. https://doi.org/10.1016/j.jcps.2011.10.004
- Maignan, Isabelle, Odies Collins Ferrell, and G. Tomas M. Hult (1999), "Corporate Citizenship: Cultural Antecedents and Business Benefits," Journal of the Academy of Marketing Science, 27 (4), 455-469. https://doi.org/10.1177/0092070399274005
- Margolis, Joshua D. and James P. Walsh (2003), "Misery Loves Companies: Rethinking Social Initiatives by Business," Administrative Science Quarterly, 48 (2), 268-305. https://doi.org/10.2307/3556659
- Mazaheri, Ebrahim, Marie-Odile Richard, and Michel Laroche (2012), "The Role of Emotions in Online Consumer Behavior: A Comparison of Search, Experience, and Credence Services," Journal of Services Marketing, 26 (7), 535-550. https://doi.org/10.1108/08876041211266503
- Menon, Satya and Barbara E. Kahn (2003), "Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?," Journal of Consumer Psychology, 13 (3), 316-327. https://doi.org/10.1207/S15327663JCP1303_12
- Mindell, Jennifer S., Lucy Reynolds, David L. Cohen, and Martin McKee (2012), "All in This Together: The Corporate Capture of Public Health," BMJ: British Medical Journal, 345, e8082.
- Moorthi, Y. L. R. (2002), "An Approach to Branding Services," Journal of Services Marketing, 16 (3), 259-274. https://doi.org/10.1108/08876040210427236
- Nelson, Phillip (1970), "Information and Consumer Behavior," Journal of Political Economy, 78 (2), 311-329. https://doi.org/10.1086/259630
- Newman, George E., Margarita Gorlin, and Ravi Dhar (2014), "When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements," Journal of Consumer Research, 41 (3), 823-839. https://doi.org/10.1086/677841
- Nickerson, Dionne, Michael Lowe, Adithya Pattabhiramaiah, and Alina Sorescu (2022), "The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective," Journal of Marketing, 86 (2), 5-28. https://doi.org/10.1177/00222429211044155
- Organisation for Economic Co-operation and Development (2013), "OECD Guidelines on Measuring Subjective Well-Being," https://www.oecd-ilibrary.org/docserver/9789264191655-en.pdf?expires=1696837266&id=id&accname=guest&checksum=50D212C881AB1F302A96CB7E865DBA75.
- Orlitzky, Marc, Frank L. Schmidt, and Sara L. Rynes (2003), "Corporate Social and Financial Performance: A Meta-Analysis," Organization Studies, 24 (3), 403-441. https://doi.org/10.1177/0170840603024003910
- Ostrom, Amy and Dawn Lacobucci (1995), "Consumer Trade-Offs and the Evaluation of Services," Journal of Marketing, 59 (1), 17-28. https://doi.org/10.1177/002224299505900102
- Phalet, Karen and Edwin Poppe (1997), "Competence and Morality Dimensions of National and Ethnic Stereotypes: A Study in Six Eastern-European Countries," European Journal of Social Psychology, 27 (6), 703-723. https://doi.org/10.1002/(SICI)1099-0992(199711/12)27:6<703::AID-EJSP841>3.0.CO;2-K
- Reeder, Glenn D., Shamala Kumar, Matthew S. Hesson-McInnis, and David Trafimow (2002), "Inferences about the Morality of an Aggressor: The Role of Perceived Motive," Journal of Personality and Social Psychology, 83 (4), 789-803. https://doi.org/10.1037/0022-3514.83.4.789
- Rucker, Derek D. and Adam D. Galinsky (2016), "The Agentic-Communal Model of Power: Implications for Consumer Behavior," Current Opinion in Psychology, 10, 1-5. https://doi.org/10.1016/j.copsyc.2015.10.010
- Ryan, Richard M. and Edward L. Deci (2001), "On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being," Annual Review of Psychology, 52 (1), 141-166. https://doi.org/10.1146/annurev.psych.52.1.141
- Sen, Sankar and Chitra Bhanu Bhattacharya (2001), "Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility," Journal of Marketing Research, 38 (2), 225-243. https://doi.org/10.1509/jmkr.38.2.225.18838
- Shea, Catherine T. and Olga V. Hawn (2019), "Microfoundations of Corporate Social Responsibility and Irresponsibility," Academy of Management Journal, 62 (5), 1609-1642. https://doi.org/10.5465/amj.2014.0795
- Smith, Rachel and Marla B. Royne (2010), "Consumer Literacy for Credence Services: Helping the Invisible Hand," Journal of Consumer Affairs, 44 (3), 598-606. https://doi.org/10.1111/j.1745-6606.2010.01186.x
- Suh, Jung-Chae and Youjae Yi (2012), "Do Consumption Goals Matter? The Effects of Online Loyalty Programs in the SaisfactionLoyalty Relation," Psychology & Marketing, 29 (8), 549-557. https://doi.org/10.1002/mar.20542
- Swaen, Valerie, Nathalie Demoulin, and Veronique PauwelsDelassus (2021), "Impact of Customers' Perceptions Regarding Corporate Social Responsibility and Irresponsibility in the Grocery Retailing Industry: The Role of Corporate Reputation," Journal of Business Research, 131, 709-721. https://doi.org/10.1016/j.jbusres.2020.12.016
- Sweeney, Jillian C., Tracey S. Danaher, and Janet R. McColl-Kennedy (2015), "Customer Effort in Value Cocreation Activities: Improving Quality of Life and Behavioral Intentions of Health Care Customers," Journal of Service Research, 18 (3), 318-335. https://doi.org/10.1177/1094670515572128
- Waddock, Sandra (2014), "The Changing Social Role of Business in a World of Collapsing Boundaries," In Michael Pirson, Ulrich Steinvorth, Carlos Largacha-Martinez, and Claus Dierksmeier (Eds.), From Capitalistic to Humanistic Business, Palgrave Macmillan.
- Wang, Jeff Jianfeng (2010), "Credit Counseling to Help Debtors Regain Footing," Journal of Consumer Affairs, 44 (1), 44-69. https://doi.org/10.1111/j.1745-6606.2010.01157.x
- Waterman, Alan S. (1993), "Two Conceptions of Happiness: Contrasts of Personal Expressiveness (Eudaimonia) and Hedonic Enjoyment," Journal of Personality and Social Psychology, 64 (4), 678-691. https://doi.org/10.1037/0022-3514.64.4.678
- Wiist, William H. (2010), The Bottom Line or Public Health: Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter Them. Oxford University Press.
- Wirtz, Jochen and Anna S. Mattila (2004), "Consumer Responses to Compensation, Speed of Recovery and Apology After a Service Failure," International Journal of Service Industry Management, 15 (2), 150-166. https://doi.org/10.1108/09564230410532484
- Yi, Youjae (2014), Customer Value Creation Behavior. Routledge.
- Yumei, Hou, Wasim Iqbal, Mohammad Nurunnabi, Majed Abbas, Weng Jingde, and Imran Sharif Chaudhry (2021), "Nexus Between Corporate Social Responsibility and Firm's Perceived Performance: Evidence from SME Sector of Developing Economies," Environmental Science and Pollution Research, 28, 2132-2145. https://doi.org/10.1007/s11356-020-10415-w
- Zeithaml, Valarie A. (1981), "How Consumer Evaluation Processes Differ Between Goods and Services," Marketing of Services, 9 (1), 25-32.
- Zhang, Hongxia, Jin Sun, Fang Liu, and John G. Knight (2014), "Be Rational or Be Emotional: Advertising Appeals, Service Types and Consumer Responses," European Journal of Marketing, 48 (11/12), 2105-2126. https://doi.org/10.1108/EJM-10-2012-0613