The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on the Effect of Traditional Market Revitalization Factors on Management Performance

전통시장 활성화 요인이 경영성과에 미치는 영향

  • Received : 2023.10.15
  • Accepted : 2023.11.10
  • Published : 2024.01.31
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Abstract

The purpose of this study is to analyze the impact of merchants' perceptions of service quality, youth mall creation, and traditional market revitalization on management performance to derive factors that can improve the self-sustainability of the traditional market. In particular, it was intended to predict the practical effect of the youth mall creation project by including merchants' perceptions of the rapidly emerging youth mall to revitalize the traditional market. In this study, 430 small business owners from five private traditional markets in Iksan were surveyed, the research model was verified by analyzing the technical statistics, reliability, and validity of the data collected using the SPSS 21.0 program, and the hypothesis was verified through correlation and regression analysis. Although youth malls are actively promoted at the government level to revitalize traditional markets and improve management performance, this study confirmed that the creation of youth malls in traditional markets does not directly affect traditional market revitalization and management performance, confirming that policies to create youth malls that can actually help revitalize traditional markets and improve management performance in the future need to be promoted.

본 연구의 목적은 전통시장의 서비스품질, 청년몰 조성에 대한 상인들의 인식, 그리고 전통시장 활성화가 경영성과에 미치는 영향관계를 분석하여, 전통시장의 자생력을 향상시킬 수 있는 요인을 도출하고자 함이다. 특히 최근 전통시장 활성화를 도모하기 위해 급속하게 생겨나고 있는 청년몰에 대한 상인들의 인식을 선행요인으로 포함시켜, 청년몰 조성사업의 실질적인 효과성 또한 예측해 보고자 하였다. 본 연구에서는 익산시 소재 5개 사설 전통시장의 소상공인 430명을 대상으로 설문조사를 실시하고, SPSS 21.0 프로그램을 이용하여 수집된 자료의 기술적 통계, 신뢰성, 타당성을 분석하여 연구모형을 검증하였으며, 상관관계 및 회귀분석을 통해 가설을 검증하였다. 청년몰은 전통시장 활성화와 경영성과 개선을 위해 범정부적인 차원에서 적극적으로 추진되는 정책이지만, 본 연구 결과 전통시장 내 청년몰 조성은 전통시장 활성화와 경영성과에 직접적인 영향을 미치지 않는 것으로 나타나 향후 전통시장 활성화 및 경영성과 개선에 실질적인 도움이 될 수 있는 청년몰 조성 정책이 추진되어야 할 필요가 있음을 확인하였다.

Keywords

Acknowledgement

본 연구는 2023년 세한대학교 연구지원비 지원으로 수행되었음

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