문화기술의 융합 (The Journal of the Convergence on Culture Technology)

  • 제10권1호
  • /
  • Pages.193-203
  • /
  • 2024
  • /
  • 2384-0358(pISSN)
  • /
  • 2384-0366(eISSN)
국제문화기술진흥원 (The International Promotion Agency of Culture Technology)
권호 표지
DOI QR코드

DOI QR Code

유튜브 정치 이슈의 확산 양산과 이슈 속성 연구: '검수완박' 법안 헌법재판소 판결 이슈를 중심으로

A Study on the Spread of YouTube Political Issues and the Attribution of the Issue, Focusing on the Issue of the Constitutional Court's Ruling on the 'Complete deprivation of prosecutorial powers' Act

  • 조인숙 (국민대학교 미디어광고학부) ;
  • 홍주현 (국민대학교 미디어 광고학부)
  • 투고 : 2023.10.07
  • 심사 : 2023.11.05
  • 발행 : 2024.01.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

유튜브를 통한 뉴스 이용률이 급증하는 상황에서 본 연구는 유튜브에서 여러 뉴스생산자의 영향력을 실증적으로 규명하기 위해 2단계 의제 설정 이론을 기반으로 뉴스생산자들이 이슈의 어떤 속성을 두드러지게 보도하는지 조사했다. 연구 결과를 통해 방송사가 유튜브에서도 의제를 설정하고 여론을 형성할 수 있는 영향력을 보유하고 있음을 확인했고, 유튜브 환경에서 2단계 의제 설정 효과가 발생할 가능성을 발견했다. 뉴스생산자들이 정치 이슈를 보도할 때 뉴스생산자의 정파성이 작용해 감정적인 단어를 남용하는 것은 아닌지 비판하고, 정치 이슈에 대한 정서적 접근이 뉴스 이용자의 현실 인식에 부정적 영향을 미칠 수 있다는 것을 논의했다.

In a situation where news usage through YouTube is rapidly increasing, this study investigated which attributes of issues news producers prominently report on based on the two-stage agenda setting theory to empirically investigate the influence of various news producers on YouTube. Through the research results, we confirmed that broadcasters have the influence to set the agenda and form public opinion on YouTube, and discovered the possibility of a two-stage agenda setting effect occurring in the YouTube environment. We criticized whether news producers abuse emotional words due to their partisanship when reporting political issues, and discussed that an emotional approach to political issues can have a negative impact on news users' perception of reality.

키워드

과제정보

이 논문은 2023년 방송문화진흥회의 연구지원에 의하여 연구되었음

참고문헌

  1. Korea Press Foundation (2021). 「2021 Social Media User Survey」, (Seoul: Korea Press Foundation). 
  2. Seunghee Lee and Jin Song, "Agenda setting between social media and broadcast news in disaster reporting," Korean Journalism Journal, Vol. 58, No. 6, pp. 7-39, 2014. 
  3. Gilardi, F., Gessler, T. Kubli, M. and Muller, S.., "Social Media and Political Agenda Setting," Political Communication, Vol. 39, No. 1, pp. 39-60, 2022. https://doi.org/10.1080/10584609.2021.1910390 
  4. Do-yoon Lee, Dong-yoon Kim and Heon Kim, "Do users perceive personal YouTube channels as media?: Focusing on recognition of fake news spread routes, media trust, and comparison by type of news consumption," Behavior. Journal of Social Science, Vol. 53, No. 1, pp. 269-288, 2022.  https://doi.org/10.31502/SSRI.53.1.11
  5. Kim Chun-sik, and Hong Juhyun, "'Newsification of fake news' in the YouTube space: A case study on the raising of political suspicions related to and the Blue House's response," Political and Information Studies, Vol. 23, No. 2, pp. 403-439, 2020. http://dx.doi.org/10.15617/psc.2020.6.30.2.403 
  6. Yongmin Yoo, "Debating the phenomenon of YouTube journalism: The rise of activism and the new demarcation of journalism," Korean Journal of Broadcasting, Vol. 33, No. 6, pp. 5-38, 2019. 
  7. Public Opinion Concentration Survey Committee, 「Research on methods for measuring social media public opinion influence」, (Seoul: Korea Press Foundation), 2022. 
  8. Hansen, D., Schneider, B. and Smith, M., Analyzing Social Media Networks with NodeXL: Insights from a Connected World, (Morgan Kaufmann), 2013. 
  9. McCombs, M. E. and Shaw, D. L., "The Evolution of Agenda-Setting Research: Twenty-Five Years in the Marketplace of Ideas," Journal of Communication Vol. 43, No. 2: pp. 58-67. 1993. https://doi.org/10.1111/j.1460-2466.1993.tb01262.x 
  10. Public Opinion Concentration Survey Committee, 「Public Opinion Concentration Survey Report」, (Seoul: Korea Press Foundation), 2021. 
  11. Korea Press Foundation, 「2021 Media Audience Survey」, (Seoul: Korea Press Foundation), 2021. 
  12. McCombs, M., and Reynolds, A., "News influence on our pictures of the world," In J. Bryant and D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 1-18). Lawrence Erlbaum Associates Publishers, 2002. 
  13. Weaver, D. H., Graber, D., McCombs, M. and Eyal. C., Media agenda setting in a presidential election: issues, images and interest. NY: Praeger. 1981. 
  14. Yioutas, J. and Segvic, I., "Revisiting the Clinton/Lewinsky Scandal: The Convergence of Agenda Setting and Framing," Journalism & Mass Communication. Vol. 80, No. 3, pp. 567-582, 2003. DOI: 10.1177/107769900308000306 
  15. Shoemaker, P. J., and Reese, S. D., Mediating the Message in the 21st Century: A Media Sociology Perspective, 1st Edition, Routledge, 2013.s 
  16. Juhyun Hong and Young-Jun Son, "Korean media's partisanship in reporting on the THADD rumor: Focusing on network analysis and frame analysis," Journal of Korean Press and Information, Vol. 84, pp. 153-188. 2017  https://doi.org/10.46407/kjci.2017.08.84.152
  17. Hong, Juhyun, and Kim, Kyeonghee, "The impact of the media's political inclinations on the agenda and reporting attitude of editorials related to new media policy," Journal of the Korea Contents Association, Vol. 17, No. 3, pp. 162-177, 2017. 
  18. Dong-yoon Kim, Seong-hae Kim, and Yoo Yong-min, "The partisan landscape of Korean newspapers seen through opinion pages: Are they fair mediators or biased spokespeople?" Media Science Research, Vol. 13, No. 3, 77-122, 2013. 
  19. Won Seong-sim and Kim Gyeong-ho, "Politicians' self-expression through YouTube: Focusing on the characteristics of 'influencer' channels," Korean Journal of Broadcasting, Volume 34, No. 3. pp. 137-173, 2020. 
  20. Hong, Juhyun, "A study on the diffusion of political information in relationship-centered networks and content-centered networks," Journal of the Internet Information Society, Vol. 24, No. 3, pp. 67-78. 2023. 
  21. Braun, J. A., 「Rehashing the Gate: News Values, Non-News Spaces and the Future of Gatekeeping」. Unpublished thesis, Cornell University, 2009. 
  22. Youngsu Jang, "Constitutional problems with legislation to complete inspection (amendments to the Criminal Justice Act and the Prosecutors' Office Act" Koryo Law, No. 105, pp. 219-254, 2022. 
  23. Deuze, M., "Online Journalism: Modelling the First Generation of News Media on the World Wide Web. Online Journalism," DOI:10.5210/fm.v6i10.893 
  24. Mina, Lee and Juhyun Hong, "Study on Characteristics and User Reactions of Videos Related to COVID-19 Vaccine," The Journal of the Convergence on Culture Technology (JCCT), Vol. 7, No. 3, pp.163-171, August 31, 2021. http://dx.doi.org/10.17703/JCCT.2021.7.3.163