Journal of the Korean Society for Aviation and Aeronautics (한국항공운항학회지)

The Korean Society for Aviation and Aeronautics (한국항공운항학회)
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A Study on Factors affecting Airline Passenger Satisfaction and Purchase Intention: Focusing on Selection Attributes

항공사 승객의 만족과 구매의도에 미치는 요인 연구: 선택속성 중심으로

  • 김정희 (가톨릭관동대학교 항공운항서비스학과)
  • Received : 2024.11.29
  • Accepted : 2024.12.20
  • Published : 2024.12.31
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Abstract

The domestic aviation market continues to develop due to increased leisure time, increased income, and increased domestic and international tourism. In this environment, it is very necessary to find survival strategies for airlines. The purpose of this study is to systematically analyze the relationship between airline selection attributes, user satisfaction, and repurchase intention and use this to establish the airline's marketing strategy to provide practical help in strengthening and developing the airline's competitiveness. To verify this study, the following hypothesis was established based on the theoretical background of previous research. The attributes you choose have a significant impact on user satisfaction. User satisfaction will have a significant impact on purchase intention. As a result of this study's selection attributes were found to have a significant impact on user satisfaction. It was found that user satisfaction had a significant effect on purchase intention.

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References

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