참고문헌
- Anderson, S. P., Foros, O., and Kind, H. J. (2019). The importance of consumer multihoming (joint purchases) for market performance: Mergers and entry in media markets. Journal of Economics & Management Strategy, 28(1), 125-137.
- Anderson, T. W., and Hsiao, C. (1982). Formulation and estimation of dynamic models using panel data. Journal of econometrics, 18(1), 47-82.
- AppAnnie. (2012). The east asian dragon now number one in google play revenues. Retrieved from https://blog.appannie.com/app-annie-index-november-2012/
- AppBrain. (2016). Number of android applications. Retrieved from https://www.appbrain.com/stats/numberof-android-apps
- Apple. (2016). App store review guidelines, Retrieved from https://developer.apple.com/app-store/review/guidelines/#copycats
- Apptentive. (2012). Technology online survey, q4 2012. Retrieved from https://blog.kissmetrics.com/5-mythsabout-aso/
- Arellano, M., and Bover, O. (1995). Another look at the instrumental variable estimation of error-components models. Journal of econometrics, 68(1), 29-51.
- Anderson, S. P., Foros, O., and Kind, H. J. (2019). The importance of consumer multihoming (joint purchases) for market performance: Mergers and entry in media markets. Journal of Economics & Management Strategy, 28(1), 125-137.
- Bakos, Y., and Halaburda, H. (2020). Platform competition with multihoming on both sides: Subsidize or not?. Management Science, 66(12), 5599-5607.
- Banerjee, A. V. (1992). A simple model of herd behavior. The quarterly journal of economics, 107(3), 797-817.
- Bikhchandani, S., Hirshleifer, D., and Welch, I. (1998). Learning from the behavior of others: Conformity, fads, and informational cascades. Journal of Economic Perspectives, 12(3), 151-170.
- Bikhchandani, S., Hirshleifer, D., and Welch, I. (2008). Information cascades. In Steven N. Durlauf and Lawrence E. Blume (Eds.), The new palgrave dictionary of econometrics (2nd ed.). U.K.: Palgrave Macmillan.
- Blundell, R., and Bond, S. (2000). GMM estimation with persistent panel data: an application to production functions. Econometric Reviews, 19(3), 321-340.
- Chen, L., Yi, J., Li, S., and Tong, T. W. (2022). Platform governance design in platform ecosystems: Implications for complementors' multihoming decision. Journal of Management, 48(3), 630-656.
- Chen, Y., Wang, Q., and Xie, J. (2011). Online social interactions: A natural experiment on word of mouth versus observational learning. Journal of Marketing Research, 48(2), 238-254.
- Cheng, Z., and Nault, B. R. (2012). Relative industry concentration and customer-driven IT spillovers. Information Systems Research, 23(2), 340-355.
- Chevalier, J. A., and Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research, 43(3), 345-354.
- Clogg, C. C., Petkova, E., and Haritou, A. (1995). Statistical methods for comparing regression coefficients between models. American Journal of Sociology, 100(5), 1261-1293.
- Corral, L., Sillitti, A., and Succi, G. (2014, August). Defining relevant software quality characteristics from publishing policies of mobile app stores. In International Conference on Mobile Web and Information Systems (pp. 205-217). Springer, Cham.
- Dellarocas, C., Zhang, X., and Awad, N. F. (2007). Exploring the value of online product reviews in forecasting sales: The case of motion pictures. Journal of Interactive Marketing, 21(4), 23-45.
- Dewan, S., and Ramaprasad, J. (2012). Research note -Music blogging, online sampling, and the long tail. Information Systems Research, 23(3-part-2), 1056-1067.
- Garg, R., and Telang, R. (2013). Inferring app demand from publicly available data. MIS quarterly, 37(4), 1253-1264.
- Ghose, A., and Han, S. P. (2014). Estimating demand for mobile applications in the new economy. Management Science, 60(6), 1470-1488.
- Greene, D., and Shilton, K. (2018). Platform privacies: Governance, collaboration, and the different meanings of "privacy" in iOS and Android development. New Media & Society, 20(4), 1640-1657.
- Groenendijk, T., Janssen, T., Rijlaarsdam, G., and Van Den Bergh, H. (2013). The effect of observational learning on students' performance, processes, and motivation in two creative domains. British Journal of Educational Psychology, 83(1), 3-28.
- John, D. R., Loken, B., and Joiner, C. (1998). The negative impact of extensions: can flagship products be diluted?. Journal of Marketing, 62(1), 19-32.
- Karhu, K., Gustafsson, R., Eaton, B., Henfridsson, O., and Sorensen, C. (2020). Four tactics for implementing a balanced digital platform strategy. MIS Quarterly Executive, 19(2), 105-120.
- Lee, G., and& Raghu, T. S. (2014). Determinants of mobile apps' success: Evidence from the app store market. Journal of Management Information Systems, 31(2), 133-170.
- Lei, J., Dawar, N., and Lemmink, J. (2008). Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects. Journal of Marketing, 72(3), 111-123.
- Li, H., and Zhu, F. (2021). Information transparency, multihoming, and platform competition: A natural experiment in the daily deals market. Management Science, 67(7), 4384-4407.
- Liu, Y. (2006). Word of mouth for movies: Its dynamics and impact on box office revenue. Journal of Marketing, 70(3), 74-89.
- Liu, Z., Duan, J. A., and Ter Hofstede, F. (2014). Marketing spillovers of location-based mobile services. Available at SSRN 2578335.
- Lu, J., Su, X., Diao, Y., Wang, N., and Zhou, B. (2021). Does online observational learning matter? Empirical evidence from panel data. Journal of Retailing and Consumer Services, 60, 102480.
- Macworld, J. S. (2009). Macworld. Retrieved from https://www.macworld.com/article/1142406/apple\_fcc\_google\_voice.html
- Martin, K. D., Borah, A., and Palmatier, R. W. (2017). Data privacy: Effects on customer and firm performance. Journal of Marketing, 81(1), 36-58.
- Mashable. (2010). How many developers develop for ios and android? mashable. Retrieved from https://mashable.com/2010/07/02/ios-android-developer-stats/\#HMG17pDALGqF
- McIlroy, S., Ali, N., and Hassan, A. E. (2016). Fresh apps: an empirical study of frequently-updated mobile apps in the Google play store. Empirical Software Engineering, 21(3), 1346-1370.
- Menon, N. M., and Kohli, R. (2013). Blunting Damocles' sword: A longitudinal model of healthcare IT impact on malpractice insurance premium and quality of patient care. Information Systems Research, 24(4), 918-932.
- Mital, M., and Sarkar, S. (2011). Multihoming behavior of users in social networking web sites: a theoretical model. Information Technology & People, 24(2), 378-392.
- PocketGamer. (2016). Count of active applications in the app store. Pocketgamer. Retrieved from https://www.pocketgamer.biz/metrics/app-store/app-count/
- Qiu, L., Chhikara, A., and Vakharia, A. (2021). Multidimensional observational learning in social networks: Theory and experimental evidence. Information Systems Research, 32(3), 876-894.
- Rochet, J. C., and Tirole, J. (2006). Two sided markets: a progress report. The RAND Journal of Economics, 37(3), 645-667.
- Roehm, M. L., and Tybout, A. M. (2006). When will a brand scandal spill over, and how should competitors respond? Journal of Marketing Research, 43(3), 366-373.
- Roodman, D. (2009). How to do xtabond2: An introduction to difference and system GMM in Stata. The Stata Journal, 9(1), 86-136.
- Salganik, M. J., Dodds, P. S., and Watts, D. J. (2006). Experimental study of inequality and unpredictability in an artificial cultural market. Science, 311(5762), 854-856.
- Tambe, P., and Hitt, L. M. (2014). Job hopping, information technology spillovers, and productivity growth. Management Science, 60(2), 338-355.
- Tucker, C., and Zhang, J. (2011). How does popularity information affect choices? A field experiment. Management Science, 57(5), 828-842.
- VisionMobile. (2015). Developer economics: State of the developer nation q3 2015. VisionMobile 42.
- Windmeijer, F. (2005). A finite sample correction for the variance of linear efficient two-step GMM estimators. Journal of Econometrics, 126(1), 25-51.
- Yang, S., & Ghose, A. (2010). Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence?. Marketing Science, 29(4), 602- 623.
- Yoon, I. (2014). Platform policy and its effect on diffusion: the case study of Android and iOS (Doctoral dissertation, Massachusetts Institute of Technology).
- Zhang, J. (2010). The sound of silence: Observational learning in the US kidney market. Marketing Science, 29(2), 315-335.
- Zhang, Z., Zhang, Z., Wang, F., Law, R., and Li, D. (2013). Factors influencing the effectiveness of online group buying in the restaurant industry. International Journal of Hospitality Management, 35, 237-245.
- Zhang, X., Xu, H., Yue, W. T., and Yu, Y. (2022). Consumer Privacy Concerns, Multihoming, and Platform Competition in Two-Sided Markets. Multihoming, and Platform Competition in Two-Sided Markets (July 15, 2022).