International Journal of Computer Science & Network Security

International Journal of Computer Science & Network Security (국제컴퓨터통신보호논문지학회)
권호 표지
DOI QR코드

DOI QR Code

Sharing Economy: A Study On The Factors Affecting The Participation Of Users In The Sharing Platforms

  • Received : 2023.10.05
  • Published : 2023.10.30
Download PDF
⟨ Previous Next ⟩

Abstract

Recently there has been an increase in interest and competition in sharing economy platforms. The success stories of many companies have spread in this field, such as Uber, but on the other hand, there are many other companies that have failed. We studied and analyzed the factors that affect the user's participation in the sharing economy platforms as an essential part of this system, and how to maintain the consumer's intention of use without compromising consumer satisfaction, as it has become an issue of great importance on the path to the success of the sharing platforms. Relying on the expanded valence framework and expectation confirmation theory as a basis, we constructed hypotheses that influence intention to participate in participatory platforms. Results show that system quality, trust, perceived benefits, and satisfaction are important factors that positively influence intention to continue to participate. This research is expected to help researchers move forward with research related to the future and help business managers understand user insights and integrate them with their business model to help the success, development and expansion of their business in the Kingdom of Saudi Arabia.

Keywords

References

  1. J. Hamari, M. Sjoklint, and A. Ukkonen, "The sharing economy: Why people participate in collaborative consumption," J. Assoc. Inf. Sci. Technol., vol. 67, no. 9, pp. 2047-2059, 2016.  https://doi.org/10.1002/asi.23552
  2. R. Botsman and R. Rogers, "What's mine is yours," Rise Collab. Consum., 2010.
  3. https://www.okaz.com.sa/economy/saudi/2098983 
  4. https://www.aleqt.com/2021/09/06/article_2165791.html 
  5. https://www.citc.gov.sa/ar/mediacenter/pressreleases/Pages/20200728.aspx?TSPD_101_R0=088678e514ab2000d8832abf18e15791a7199607acea9f80609cc83b240feca98d35bae01965169d081a77d9b7143000f6d35d185780ebc8ce3dadc2b5c112d1ea0f314706794eb7be4d46b9f3b7c449de323fac4be640fc2d7dabe0e9ca054b 
  6. . K. Tauscher and J. Kietzmann, "Learning from failures in the sharing economy," Sci. Technol., vol. 67, no. 9, pp. 2047-2059, 2017. 
  7. S. Denning, "An economy of access is opening for business: five strategies for success," Strategy Leadersh., 2014. 
  8. E. Nica and A.-M. Potcovaru, "The social sustainability of the sharing economy," Econ. Manag. Financ. Mark., vol. 10, no. 4, p. 69, 2015. 
  9. G. Zervas, D. Proserpio, and J. W. Byers, "The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry," J. Mark. Res., vol. 54, no. 5, pp. 687-705, 2017.  https://doi.org/10.1509/jmr.15.0204
  10. A. H. Henten and I. M. Windekilde, "Transaction costs and the sharing economy," info, 2016. 
  11. I. Ballus-Armet, S. A. Shaheen, K. Clonts, and D. Weinzimmer, "Peer-to-peer carsharing: Exploring public perception and market characteristics in the San Francisco Bay area, California," Transp. Res. Rec., vol. 2416, no. 1, pp. 27-36, 2014.  https://doi.org/10.3141/2416-04
  12. Xu, X.; Schrier, T. Hierarchical effects of website aesthetics on customers' intention to book on hospitality sharing economy platforms. Electron. Commer. Res. Appl. 2019, 35, 100856. 
  13. Molobi, Lemohang, Sajal Kabiraj, and Md Nur Alam Siddik. "Behavioural intention factors influencing sharing economy innovations: An exploratory research of uber in South Africa." Metamorphosis 19.1 (2020): 42-58  https://doi.org/10.1177/0972622520963253
  14. Boateng, Henry, John Paul Basewe Kosiba, and Abednego Feehi Okoe. "Determinants of consumers' participation in the sharing economy: A social exchange perspective within an emerging economy context." International Journal of Contemporary Hospitality Management (2019) 
  15. Niezgoda, Agnieszka, and Klaudyna Kowalska. "Sharing economy and lifestyle changes, as exemplified by the tourism market." Sustainability 12.13 (2020): 5351. 
  16. Jun, K., Yoon, B., Lee, S., & Lee, D. S. (2022). Factors influencing customer decisions to use online food delivery service during the COVID-19 pandemic. Foods, 11(1), 64. 
  17. Parasuraman, A., Valarie A. Zeithaml, and L. Berry. "SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality." 1988 64.1 (1988): 12-40. 
  18. S. Balasubramanian, P. Konana, and N. M. Menon, "Customer satisfaction in virtual environments: A study of online investing," Manag. Sci., vol. 49, no. 7, pp. 871-889, 2003.  https://doi.org/10.1287/mnsc.49.7.871.16385
  19. D. J. Kim, D. L. Ferrin, and H. R. Rao, "Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration," Inf. Syst. Res., vol. 20, no. 2, pp. 237-257, 2009.  https://doi.org/10.1287/isre.1080.0188
  20. J. P. Peter and L. X. Tarpey Sr, "A comparative analysis of three consumer decision strategies," J. Consum. Res., vol. 2, no. 1, pp. 29-37, 1975.  https://doi.org/10.1086/208613
  21. Y. Chen, X. Yan, W. Fan, and M. Gordon, "The joint moderating role of trust propensity and gender on consumers' online shopping behavior," Comput. Hum. Behav., vol. 43, pp. 272-283, 2015.  https://doi.org/10.1016/j.chb.2014.10.020
  22. X. Zhao, S. Deng, and Y. Zhou, "The impact of reference effects on online purchase intention of agricultural products," Internet Res., 2017. 
  23. J. Lin, B. Wang, N. Wang, and Y. Lu, "Understanding the evolution of consumer trust in mobile commerce: a longitudinal study," Inf. Technol. Manag., vol. 15, no. 1, pp. 37-49, 2014.  https://doi.org/10.1007/s10799-013-0172-y
  24. Y. Lu, S. Yang, P. Y. Chau, and Y. Cao, "Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective," Inf. Manage., vol. 48, no. 8, pp. 393-403, 2011.  https://doi.org/10.1016/j.im.2011.09.006
  25. J. Mou, D.-H. Shin, and J. Cohen, "Health beliefs and the valence framework in health information seeking behaviors," Inf. Technol. People, 2016. 
  26. Lee Zach W.Y., Chan Tommy K.H., Balaji M.S., and Chong Alain Yee-Loong, "Why people participate in the sharing economy: an empirical investigation of Uber," Internet Res., vol. 28, no. 3, pp. 829-850, Jan. 2018, doi: 10.1108/IntR01-2017-0037. 
  27. R. L. Oliver, "Cognitive, affective, and attribute bases of the satisfaction response," J. Consum. Res., vol. 20, no. 3, pp. 418-430, 1993.  https://doi.org/10.1086/209358
  28. A. Bhattacherjee, "Understanding information systems continuance: an expectation-confirmation model," MIS Q., pp. 351-370, 2001. 
  29. A. M. Aladwani and P. C. Palvia, "Developing and validating an instrument for measuring user-perceived web quality," Inf. Manage., vol. 39, no. 6, pp. 467-476, 2002.  https://doi.org/10.1016/S0378-7206(01)00113-6
  30. W. H. Delone and E. R. McLean, "The DeLone and McLean model of information systems success: a ten-year update," J. Manag. Inf. Syst., vol. 19, no. 4, pp. 9-30, 2003.  https://doi.org/10.1080/07421222.2003.11045748
  31. H.-H. Kuan, G.-W. Bock, and V. Vathanophas, "Comparing the effects of website quality on customer initial purchase and continued purchase at ecommerce websites," Behav. Inf. Technol., vol. 27, no. 1, pp. 3-16, 2008.  https://doi.org/10.1080/01449290600801959
  32. F. T. Qutaishat, "Users' perceptions towards website quality and its effect on intention to use e-government services in Jordan," Int. Bus. Res., vol. 6, no. 1, p. 97, 2013. 
  33. H.-F. Lin, "The impact of website quality dimensions on customer satisfaction in the B2C e-commerce context," Total Qual. Manag. Bus. Excell., vol. 18, no. 4, pp. 363-378, 2007.  https://doi.org/10.1080/14783360701231302
  34. S. Ba and P. A. Pavlou, "Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior," MIS Q., pp. 243-268, 2002. 
  35. P. A. Pavlou and D. Gefen, "Building effective online marketplaces with institution-based trust," Inf. Syst. Res., vol. 15, no. 1, pp. 37-59, 2004.  https://doi.org/10.1287/isre.1040.0015
  36. C. Ranaweera and J. Prabhu, "The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting," Int. J. Serv. Ind. Manag., 2003. 
  37. C.-M. Chiu, Y.-H. Fang, H.-L. Cheng, and C. Yen, "On online repurchase intentions: Antecedents and the moderating role of switching cost," Hum. Syst. Manag., vol. 32, no. 4, pp. 283-296, 2013.  https://doi.org/10.3233/HSM-130796
  38. P. Shukla, "Effect of product usage, satisfaction and involvement on brand switching behaviour," Asia Pac. J. Mark. Logist., vol. 16, no. 4, pp. 82-104, 2004.  https://doi.org/10.1108/13555850410765285
  39. D. Li, G. J. Browne, and J. C. Wetherbe, "Online consumers' switching behavior: a buyer-seller relationship perspective," J. Electron. Commer. Organ. JECO, vol. 5, no. 1, pp. 30-42, 2007.  https://doi.org/10.4018/jeco.2007010102
  40. Wang, M. M., & Wang, J. J. (2019). Understanding solvers' continuance intention in crowdsourcing contest platform: An extension of expectation-confirmation model. Journal of theoretical and applied electronic commerce research, 14(3), 17-33.  https://doi.org/10.4067/S0718-18762019000300103
  41. Kumari, K., & Yadav, S. (2018). Linear regression analysis study. Journal of the Practice of Cardiovascular Sciences, 4(1), 33. 
  42. Brown, J. D., & Rodgers, T. S. (2002): 118. Doing second language research: An introduction to the theory and practice of second language research for graduate/master's students in TESOL and applied linguistics, and others. Oxford university press. 
  43. Baltar, Fabiola; Brunet, Ignasi (2012). "Social research 2.0: virtual snowball sampling method using Facebook". Internet Research. 22 (1): 55-74. https://doi.org/10.1108/10662241211199960