References
- Aw, E. C., Tan, G. W., Cham, T., Raman, R., & Ooi, K. (2022). Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants. Technological Forecasting and Social Change, 180, 121711. doi:10.1016/j.techfore.2022.121711
- Baek, Y. M. (2017). R를 이용한 사회과학데이터 분석: 구조방정식모형 분석 [Analysis of social science data using R: Structural equation model analysis]. Seoul: Communicationbooks.
- Bergkvist, L., Hjalmarson, H., & Magi, A. W. (2016). A new model of how celebrity endorsements work: Attitude toward the endorsement as a mediator of celebrity source and endorsement effects. International Journal of Advertising, 35(2), 171-184. doi:10.1080/02650487.2015.1024384
- Brengman, M., & Geuens, M. (2002). Profiling Internet users based on their propensity to adopt online shopping. ACR Asia-Pacific Advances, 5, 30-39.
- Chang, D.-Y. (2021). A study on the effect of characteristic of chatbot on psychological responses, satisfaction, and continuous use intention using SOR theory: Focusing on chatbot of travel agency. Unpublished doctoral dissertation, Kyung Hee University, Seoul, Korea.
- Cheng, Y., & Jiang, H. (2022). Customer-brand relationship in the era of artificial intelligence: Understanding the role of chatbot marketing efforts. Journal of Product & Brand Management, 31(2), 252-264. doi:10.1108/JPBM-05-2020-2907
- Esfahani, M. S., & Reynolds, N. (2021). Impact of consumer innovativeness on really new product adoption. Marketing Intelligence & Planning, 39(4), 589-612. doi:10.1108/MIP-07-2020-0304
- Foxall, G. R., Goldsmith, R. E., & Brown, S. (1998). Consumer psychology for marketing. London: International Thomson Business Press.
- Guttentag, D., Smith, S., Potwarka, L., & Havitz, M. (2018). Why tourists choose airbnb: A motivation-based segmentation study. Journal of Travel Research, 57(3), 342-359. doi:10.1177/0047287517696980
- Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152. doi:10.2753/MTP1069-6679190202
- Han, J. J. (2022, December 21). [2022 유통결산]① '쿠팡 무풍지대' 백화점 [[2022 Distribution result]① 'Coupang windless zone' department store]. Bizwatch. Retrieved March 12, 2023, from http://news.bizwatch.co.kr/article/consumer/2022/12/20/0027
- Han, M. E. (2022). SPSS와 PROCESS macro를 이용한 기초통계분석과 조절․다중/매개분석 및 조절된 매개분석 [Basic statistical analysis and adjusted․multiple/mediated analysis and adjusted mediated analysis using SPSS and PROCESS macro]. Seoul: Bullsbook.
- Hu, P., Gong, Y., Lu, Y., & Ding, A. W. (2023). Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing. International Journal of Research in Marketing, 40(1), 109-127. doi:10.1016/j.ijresmar.2022.04.006
- Hu, P., Lu, Y., & Wang, B. (2022). Experiencing power over AI: The fit effect of perceived power and desire for power on consumers' choice for voice shopping. Computers in Human Behavior, 128, 107091. doi:10.1016/j.chb.2021.107091
- Huang, D., Chen, Q., Huang, J., Kong, S., & Li, Z. (2021). Customer-robot interactions: Understanding customer experience with service robots. International Journal of Hospitality Management, 99, 103078. doi:10.1016/j.ijhm.2021.103078
- Hwang, J., Kim, H., & Kim, W. (2019). Investigating motivated consumer innovativeness in the context of drone food delivery services. Journal of Hospitality and Tourism Management, 38, 102-110. doi:10.1016/j.jhtm.2019.01.004
- Jeon, E., Park, S., Han, Y., & Kim, H. (2023). The effect of assistant type (AI vs. human) on attribution, satisfaction and intention to reuse. Journal of Consumer Studies, 34(1), 1-16. doi:10.35736/JCS.34.1.1
- Kamoonpuri, S. Z., & Sengar, A. (2023). Hi, may AI help you? An analysis of the barriers impeding the implementation and use of artificial intelligence-enabled virtual assistants in retail. Journal of Retailing and Consumer Services, 72, 103258. doi:10.1016/j.jretconser.2023.103258
- Kar, S., Kar, A. K., & Gupta, M. P. (2021). Modeling drivers and barriers of artificial intelligence adoption: Insights from a strategic management perspective. Intelligent Systems in Accounting, Finance and Management, 28(4), 217-238. doi:10.1002/isaf.1503
- Kautish, P., Purohit, D., Filieri, R., & Dwivedi, Y. K. (2023). Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM. Technological Forecasting and Social Change, 190, 1-14. doi:10.1016/j.techfore.2023.122407
- Kim, J., Merrill, K. Jr., & Collins, C. (2021). AI as a friend or assistant: The mediating role of perceived usefulness in social AI vs. functional AI. Telematics and Informatics, 64, 101694. doi:10.1016/j.tele.2021.101694
- Kim, M. W. (2023, March 15). 쿠팡 흑자 중심에도 AI 있었다...유통가 부는 'AI 바람' [AI was also at the center of Coupang's surplus..."AI wind" by the distributor]. MoneyToday. Retrieved March 22, 2023, from https://news.mt.co.kr/mtview.php?no=2023031416361832988
- Kim, W.-G. (2021). A study on the artificial intelligence (AI) based mobile shopping characteristics, mWOM, flow, purchase intention. Unpublished doctoral dissertation, Seoul Venture University, Seoul, Korea.
- Kim, Y. S. (2023, June 8). [한섬칼럼] 빅데이터가 미래의 경쟁 무기다 [[Hansum column] Big data is the future's competitive weapon]. Korea Textile News. Retrieved September 1, 2023, from http://www.ktnews.com/news/articleView.html?idxno=128818
- Lake, M., & Abdulla, A. (2017). AI-powered virtual assistants -Go beyond Sci-Fi to maximize your user experience. Pega. Retrieved September 26, 2023, from https://www.pega.com/insights/resources/pegaworld-2017-ai-powered-virtual-assistantsgo-beyond-sci-fi-maximize-your-0
- Lee, I., & Shin, Y. J. (2020). Machine learning for enterprises: Applications, algorithm selection, and challenges. Business Horizons, 63(2), 157-170. doi:10.1016/j.bushor.2019.10.005
- Ma, M. Y. (2015). Impact of information search and usage on consumer satisfaction for discount store private brand products. Unpublished doctoral dissertation, Konkuk University, Seoul, Korea.
- Midgley, D. F., & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4(4), 229-242. doi:10.1086/208701
- Min, K. H. (2023, May 9). 쇼호스트부터 패션모델까지...유통가, 가상인간 마케팅 '인기' [From show host to fashion model...Distributor, virtual human marketing 'popular']. Etnews. Retrieved September 15, 2023, from https://www.etnews.com/20230509000227
- Mostafa, R. B., & Kasamani, T. (2022). Antecedents and consequences of chatbot initial trust. European Journal of Marketing, 56(6), 1748-1771. doi:10.1108/EJM-02-2020-0084
- Nicolescu, L., & Tudorache, M. T. (2022). Human-computer interaction in customer service: The experience with AI chatbots-a systematic literature review. Electronics, 11(10), 1579. doi:10.3390/electronics11101579
- No, K. S. (2020). 제대로 알고 쓰는 논문 통계분석: SPSS & AMOS [Statistical analysis of papers that you know and write properly]. Seoul: Hanbit Academy.
- Oh, Y. S. (2020). 코로나19로 인한 전자상거래 이용행태 변화 분석 통계청 「온라인쇼핑 동향」을 중심으로 [Analysis of changes in e-commerce usage behavior due to covid-19: Focusing on the "online shopping trends" of the national statistical office]. Retrieved September 15, 2023, from https://www.kisdi.re.kr/report/view.do?key=m2101113025790&masterId=4333447&arrMasterId=4333447&artId=554259
- Park, J. S. (2022). A study of influencing factors of consumer's attitude and purchase intention for eco-friendly products: Focused on MZ generations in Korea and the United States. Unpublished master's thesis, Hanyang University, Seoul, Korea.
- Park, W.-W., Yang, Y. H., Lee, H. J., Choi, Y., & Kim, M. J. (2010). The meaning and verification methods of measurement equivalence/invariance. Seoul Journal of Industrial Relations, 21, 87-138.
- Pillai, R., & Sivathanu, R. (2020). Adoption of AI-based chatbots for hospitality and tourism. International Journal of Contemporary Hospitality Management, 32(10), 3199-3226. doi:10.1108/IJCHM-04-2020-0259
- Pillai, R., Sivathanu, R., & Dwivedi, Y. K. (2020). Shopping intention at AI-powered automated retail stores (AIPARS). Journal of Retailing and Consumer Services, 57, 102207. doi:10.1016/j.jretconser.2020.102207
- Puntoni, S., Reczek, R. W., Giesler, M., & Botti, S. (2021). Consumers and artificial intelligence: An experiential perspective. Journal of Marketing, 85(1), 131-151. doi:10.1177/0022242920953847
- Rahman, M. S., Bag, S., Hossain, M. A., Fattah, F. A. M. A., Gani, M. O., & Rana, M. P. (2023). The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers' engagement. Journal of Retailing and Consumer Services, 72, 103273. doi:10.1016/j.jretconser.2023.103273
- Rezvani, Z., Jansson, J., & Bengtsson, M. (2018). Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption. Business Strategy and the Environment, 27(8), 1272-1283. doi:10.1002/bse.2074
- Roy, M. M. (2022). Artificial intelligence in pharmaceutical sales & marketing: A conceptual overview. International Journal of Innovative Research in Technology, 8(11), 897-902.
- Russell, S. J., & Norvig, P. (2016). Artificial intelligence: A modern approach. Malaysia: Pearson Education Limited.
- Seo, S. Y. (2021a). Consumer's choice and satisfaction on the product recommended by artificial intelligence: Moderating effect of the number of alternatives and need for cognitive closure. Korean Management Review, 50(2), 313-329. doi:10.17287/kmr.2021.50.2.313
- Seo, S. Y. (2021b). The effect of AI product recommendation by product type and knowledge. Journal of Marketing Studies, 29(4), 20-32. doi:10.22736/jms.29.4.02
- Vandecasteele, B., & Geuens, M. (2010). Motivated consumer innovativeness: Concept, measurement, and validation. International Journal of Research in Marketing, 27(4), 308-318. doi:10.1016/j.ijresmar.2010.08.004
- Viechnicki, P., & Eggers, W. D. (2017). How much time and money can AI save government? Retrieved March 10, 2023, from https://www2.deloitte.com/content/dam/insights/us/articles/3834_How-much-time-and-money-can-AI-save-government/DUP_How-much-time-and-money-can-AI-save-government.pdf
- Wang, W. (2023). The advertising effects of human vs. virtual influencer: Exploring the moderating effect of social exclusion and the mediating effect of para-social relationship. Unpublished master's thesis, Dongguk University, Seoul, Korea.
- Wang, X., & Kim, Y. (2020). A study on the influence of the characteristic factors of cosmetics mobile app on perceived value and intention of reuse. The Academy of Customer Satisfaction Management, 22(3), 41-57. doi:10.34183/KCSMA.22.3.2
- Wardini, J. (2022). Voice search statistics: Smart speakers, voice assistants, and users in 2023. Serpwatch. Retrieved September 26, 2023, from https://serpwatch.io/blog/voice-search-statistics/
- Won, S. Y. (2023, August 25). [SS IT주] "네이버 하이퍼클로바X, 챗GPT 한국어 6500배 능가" [[SSIT stock] "Naver hyper clova X, Chat GPT, Korean language surpasses 6,500 times"]. Sports Seoul. Retrieved September 2, 2023, from https://www.sportsseoul.com/news/read/1342497?ref=naver
- Yang, M. C., & Kim, D. H. (2021). AiTEMS 쇼핑추천의 시작부터 HyperScale AI도입까지 [From the beginning of AiTEMS shopping recommendations to the introduction of HyperScale AI]. Naver. Retrieved March 12, 2023, from https://deview.kr/data/deview/session/attach/1_AiTEMS.pdf
- Yang, Z., Ha, J., & Lee, Y. (2021). A study on the purchase satisfaction of fashion products and re-purchase intent according to the characteristics of WeChat platform in China: Centered on the 00th generation of consumers. Journal of Communication Design, 76, 348-361. doi:10.25111/jcd.2021.76.25