Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Exploring Subcultural Capital in Sneakerhead Culture -A Netnographic Investigation-

스니커헤드 하위문화에 대한 네트노그라피 분석 -하위문화자본 개념을 중심으로-

  • Solhwi Kim (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Eunhyuk Yim (Dept. of Fashion Design, Sungkyunkwan University)
  • 김솔휘 (성균관대학교 의상학과) ;
  • 임은혁 (성균관대학교 의상학과)
  • Received : 2023.07.15
  • Accepted : 2023.09.06
  • Published : 2023.10.31
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Abstract

This study explores the sneakerhead subculture through the lens of subcultural capital, primarily focusing on online community interactions. The analysis utilizes text mining techniques and netnographic research methods to examine textual data extracted from the online sneakerhead community and aims to elucidate manifestations of subcultural capital within the subculture. The findings underscore several key points: Firstly, shared experiences cultivated by the collective consciousness of subcultural capital foster solidarity among members. Secondly, ongoing validation of authenticity and comprehension of sneakers' cultural significance are member requirements. Subsequently, exhibiting greater levels of subcultural capital empowers members, resulting in hierarchical structures both within and beyond the community. Fourthly, resale-driven sneaker commercialization yields positive outcomes, including individual profit and cultural expansion, yet also brings negative consequences, such as market distortion and intra-community conflict. Lastly, the online community fills a pivotal role in dictating subcultural trends, effectively functioning as an institutional network. Given sneakers' enduring status as a fashion phenomenon, further examination of in this realm is warranted.

Keywords

References

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