한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제47권5호
  • /
  • Pages.822-838
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  • 2023
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  • 1225-1151(pISSN)
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  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
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온라인 중고 거래 플랫폼을 활용한 리셀의 의미

The Meaning of Resell Activities Using the Online Second-hand Platform

  • 박주하 (서울대학교 의류학과) ;
  • 전재훈 (서울대학교 의류학과/서울대학교 생활과학연구소)
  • Juha Park (Dept. of Fashion and Textiles, Seoul National University) ;
  • Jaehoon Chun (Dept. of Fashion and Textiles, Seoul National University/Research Institute of Human Ecology, Seoul National University)
  • 투고 : 2023.04.24
  • 심사 : 2023.08.15
  • 발행 : 2023.10.31
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초록

Reselling, an activity of purchasing high-scarcity products and selling them back at high prices, has gained popularity among those in their 20s and 30s in recent years. This study examines the resell activity process of the MZ generation using the online second-hand platform and its inherent meaning. Interviews with 15 participants in their 20s and 30s showed that respondents have four purchase stages: being influenced by social media, collecting and comparing information using various social media, purchasing efforts, and post-purchase behavior. The research derived three inherent meanings of resell activities: (1) means of self-presentation and differentiation, (2) confirmation of investment skills and aptitude to lead fashion trends, and (3) pleasure of consumption. Respondents indicated meeting self-satisfaction through public selfies on social media. In addition, they emphasized the empirical pleasure during the buying journey by collecting product information, comparing prices, and negotiating with buyers. Our findings confirm the spread of resell activities from minority groups to enthusiastic youth. This study is significant for focusing on fashion products that attract attention in the resell market and examining the respondents' consumption experiences from various perspectives.

키워드

과제정보

본 연구는 서울대학교 생활과학연구소의 연구비 지원을 받아 수행되었음.

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