Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Perception and Trend Differences between Korea, China, and the US on Vegan Fashion -Using Big Data Analytics-

빅데이터를 이용한 비건 패션 쟁점의 분석 -한국, 중국, 미국을 중심으로-

  • Jiwoon Jeong (Dept. of Fashion and Textiles, Seoul National University) ;
  • Sojung Yun (Dept. of Fashion and Textiles, Seoul National University)
  • Received : 2023.04.12
  • Accepted : 2023.08.21
  • Published : 2023.10.31
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Abstract

This study examines current trends and perceptions of veganism and vegan fashion in Korea, China, and the United States. Using big data tools Textom and Ucinet, we conducted cluster analysis between keywords. Further, frequency analysis using keyword extraction and CONCOR analysis obtained the following results. First, the nations' perceptions of veganism and vegan fashion differ significantly. Korea and the United States generally share a similar understanding of vegan fashion. Second, the industrial structures, such as products and businesses, impacted how Korea perceived veganism. Third, owing to its ongoing sociopolitical tensions, the United States views veganism as an ethical consumption method that ties into activism. In contrast, China views veganism as a healthy diet rather than a lifestyle and associates it with Buddhist vegetarianism. This perception is because of their religious history and culinary culture. Fundamentally, this study is meaningful for using big data to extract keywords related to vegan fashion in Korea, China, and the United States. This study deepens our understanding of vegan fashion by comparing perceptions across nations.

Keywords

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