Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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A Study of the Effects of an Apartment Community's Servicescape on Resident Satisfaction and Quality of Life: A Focus on New Hope Town

아파트 커뮤니티의 서비스스케이프가 주거만족 및 삶의 질에 미치는 영향에 관한 연구: 신혼희망타운을 대상으로

  • Hwang, Youn Hee (Department of Project Management, Graduate School of Soongsil University) ;
  • Park, Jong Woo (Department of Business Administration, Soongsil University)
  • 황연희 (숭실대학교 프로젝트 경영학과) ;
  • 박종우 (숭실대학교 경영학부)
  • Received : 2023.05.07
  • Accepted : 2023.05.30
  • Published : 2023.09.30
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Abstract

Purpose: The purpose of this study is to analyze the influence of physical and social servicescape of apartment community facilities on residential satisfaction and quality of life among newlyweds who have been married for less than 7 years. Methods: In this study, a survey was conducted among 361 Newlywed Hope Town residents who have been married for 7 years or less, and frequency analysis, reliability, validity, and hypothesis testing were conducted using SPSS 22.0. Results: The results of this study are as follows. First, the physical service environment (spatiality, convenience, aesthetics, and comfort) has a significant effect on residential satisfaction. Second, social service landscape (human service, customer similarity, customer suitability) has a significant effect on residential satisfaction. Third, the physical service landscape has a significant effect on quality of life. Fourth, the social service landscape had a significant impact on quality of life. Finally, residential satisfaction has a significant effect on quality of life. Conclusion: This study found that community facilities in Newlywed Hope Town, an apartment complex for newlyweds who have been married for less than seven years, affect residential satisfaction and quality of life in both the physical and social environments. The significance of the study is that the community of the Newlywed Hope Town apartment was approached as a physical environment such as spatial organization and facilities and a social environment of human services, and the relationship between the effects on residential satisfaction and quality of life was examined. In the future, it is necessary to study the effects of communities for young couples such as the Newlywed Hope Town apartment on residential satisfaction and quality of life.

Keywords

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