The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A study on the adoption of smart work for ICT companies : Focusing on the innovation resistance model

ICT 기업을 대상으로 한 스마트워크 도입에 관한 연구: 혁신저항모델을 중심으로

  • 오용민 (경희대학교 경영전문대학원) ;
  • 노혜영 (가천대학교 경영학부)
  • Received : 2023.07.30
  • Accepted : 2023.09.05
  • Published : 2023.09.30
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Abstract

Smart work, which utilizes ICT technology to work without time and space constraints, has been difficult to introduce and spread despite a lot of research and investment based on the 'smart work vitalization strategy' that began in 2010. Although the environment of COVID-19 in 2019 was an opportunity to promote the adoption of smart work. After that, many companies ended or reduced the adoption of smart work again. This study was initiated to examine the factors that resist the introduction of smart work based on the innovation resistance model and to suggest alternatives. As a result of this study, relative advantage showed a strong effect on both introduction resistance and introduction intention. However, it was confirmed that perceived risk and complexity did not directly negatively affect introduction intentions, but had a negative effect on introduction intentions through mediating resistance to introduction. Through the results of this study, it was confirmed that if the practical benefits of smart work were emphasized and negative attitudes were reduced, the resistance to introduction would be lowered and the intention to introduce it would be positively affected.

ICT기술을 활용하여 시간과 공간의 제약을 받지 않고 근무하는 스마트워크는 2010년부터 시작된 '스마트워크 활성화 전략'을 바탕으로 많은 연구와 투자가 이루어져 왔음에도 도입 및 확산에 어려움이 있었다. 2019년 발병한 COVID-19의 환경은 스마트워크의 도입을 촉진하는 계기가 되었음에도 많은 기업이 다시 스마트워크를 종료하거나 축소하기에 이르렀다. 본 연구는 혁신저항모델을 기반으로 스마트워크 도입을 저항하는 요인에 대해 살펴보고 대안을 제시하고자 시작되었다. 본 연구 결과, 상대적 이점은 도입 저항과 도입 의도 모두에게 강한 영향을 나타냈다. 그러나 인지된 위험과 복잡성은 직접적으로 도입 의도에 부정적인 영향을 주지 않지만, 도입 저항을 매개하여 도입 의도에 부정적 영향을 미치는 것을 확인하였다. 본 연구결과를 통해 스마트워크의 실질적인 이점을 강조하고 부정적 태도를 감소한다면 도입 저항을 낮추고 도입 의도에 긍정적 영향을 줄 것을 확인하였다.

Keywords

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