Journal of the Health Care and Life Science (보건의료생명과학 논문지)

The Korean Society of Medical Informatics Education (한국의료정보교육협회)
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A Study on the Effect of Educational Service Quality on Educational Satisfaction in Cooking Educational Institutions - Focusing on the moderating effect of mentoring -

조리교육기관의 교육서비스품질이 교육만족도에 미치는 영향관계 연구 - 멘토링 조절효과를 중심으로 -

  • Myung-Jin Oh (Dept. of Culinary&Bakery, Donggang University) ;
  • Bong-Sun Lee (Dept. of Culinary&Bakery, Donggang University)
  • 오명진 (동강대학교 외식조리제빵과) ;
  • 이봉선 (동강대학교 외식조리제빵과)
  • Received : 2023.09.02
  • Accepted : 2023.10.05
  • Published : 2023.12.31
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Abstract

This study identified the relationship between empathy, tangibility, certainty, reliability, and educational satisfaction, which are sub-factors of educational service quality, and analyzed how educational service quality affects educational satisfaction through the moderating effect of mentoring. A total of 381 response samples were constructed for empirical analysis to analyze demographic characteristics, student use patterns, validity and reliability, correlation, and hypothesis verification, and a total of six hypotheses were established and verified using variables selected based on previous studies and preliminary surveys. First, as a result of the verification of Hypothesis 1, it was found that all constituent factors of education service quality had a positive (+) significant effect on education satisfaction. Second, as a result of the moderating effect of mentoring in Hypothesis 2, it was found that education satisfaction was increased in the confidence, reliability, and mentoring of education service quality. Therefore, empathy, tangibility, certainty, and reliability of education service quality are factors necessary to increase education satisfaction, and academy operators and managers are required to reflect this and operate strategies to increase the competitiveness of the academy.

본 연구는 조리교육기관의 수강생을 대상으로 교육서비스품질의 하위요인인 공감성, 유형성, 확신성, 신뢰성과 교육만족도 간의 영향 관계를 파악하고, 멘토링의 조절효과로 교육서비스품질이 교육만족도에 어떠한 영향을 미치는지 분석하였다. 실증분석을 위해 총 381부의 응답 표본을 구성하여 인구통계학적 특성, 수강생 이용 형태, 타당성과 신뢰성, 상관관계, 가설검증을 분석하기 위해 SPSS 26.0 통계 패키지를 사용하였으며, 선행연구와 사전조사를 토대로 선정한 변수를 활용하여 총 6개의 가설을 설정하고 이를 검증하였다. 첫째, 가설 1의 검증 결과 교육서비스 품질의 구성요인 모두 교육만족도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 둘째, 가설 2의 멘토링의 조절효과 결과로 교육서비스품질의 확신성, 신뢰성과 멘토링에서 교육만족도를 높이는 것으로 나타났다. 따라서 교육서비스품질의 공감성, 유형성, 확신성, 신뢰성은 교육만족도를 높이데 필요한 요인으로 학원 운영자 및 담당자는 이를 반영하여 학원의 경쟁력을 높일 수 있게 운영전략이 요구된다.

Keywords

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