참고문헌
- Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27-41.
- Aggarwal, P., & Vaidyanathan, R. (2003). Use it or lost it: Purchase acceleration effects on time-limited promotions. Journal of Consumer Behavior, 2(4), 393-403.
- Aggarwal, P., Jun, S. Y., & Huh, J. H. (2011). Scarcity messages: A consumer competition perspective. Journal of Advertising, 40(3), 19-30.
- Bentler, P. M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 238-246. https://doi.org/10.1037/0033-2909.107.2.238
- Berns, G. S., & Moore, S. E. (2012). A neural predictor of cultural popularity. Journal of Consumer Psychology, 22(1), 154-160.
- Bikhchandani, S., Hirshleifer, D., & Welch, I. (1998). Learning from the behavior of others: Conformity, fads, and informational cascades. Journal of Economic Perspectives, 12(3), 151-170.
- Bozzolo, A. M., & Brock, T. C. (1992). Unavailability effects on message processing: A theoretical analysis an empirical test. Basic and Applied Social Psychology, 13(1), 93-101.
- Buckley, P. G. (1991). An SOR model of the purchase of an item in a store. NA-Advances in Consumer Research, 18(1), 491-500.
- Chaniotakis, I. E., Lymperopoulos, C., & Soureli, M. (2010). Consumers' intentions of buying own-label premium food products. Journal of Product & Brand Management, 19(5), 327-334.
- Creusen, M. E., & Schoormans, J. P. (2005). The different roles of product appearance in consumer choice. Journal of Product Innovation Management, 22(1), 63-81.
- Czellar, S. (2003). Consumer attitude toward brand extensions: An integrative model and research propositions. International Journal of Research in Marketing, 20(1), 97-115. https://doi.org/10.1016/S0167-8116(02)00124-6
- Dodds, W. B., & Grewal, D. (1991). Effect of price, brand and store information on buyer's product evaluation. Journal of Marketing Research, 28(3), 307-319.
- Eisend, M. (2008). Explaining the impact of scarcity appeals in advertising. Journal of Advertising, 37(3), 33-40. https://doi.org/10.2753/JOA0091-3367370303
- Eisenman, M. (2013). Understanding aesthetic innovation in the context of technological evolution. Academy of Management Review, 38(3), 332-351. https://doi.org/10.5465/amr.2011.0262
- Eckman, M, Damhorst, M. L., & Kadolf, S. J. (1990). Towards a model of the in-store purchase decision process: Consumer use of criteria for evaluating women's apparel. Clothing and Textiles Research Journal, 8(2), 13-22.
- Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
- Forney, J. C., Park, E. J., & Brandon, L. (2005). Effects of evaluative criteria on fashion brand extension. Journal of Fashion Marketing and Management: An International Journal, 9(2), 156-165.
- Franke, N. & Schreier, M. (2008). Product uniqueness as a driver of customer utility in mass customization, Marketing Letters, 19(2), 93-107.
- Goedegebure, R. P., van Herpen, E., & van Trijp, H. C. (2020). Using product popularity to stimulate choice for light products in supermarkets: An examination in virtual reality. Food Quality and Preference, 79, 103786.
- Goffman, E. (1955). On face-work: An analysis of ritual elements in social interaction. Psychiatry, 18(3), 213-231. https://doi.org/10.1080/00332747.1955.11023008
- Goldsmith, R. & Stith, M.T. (1993). The social values of fashion innovators. Journal of Applied Business Research, 9(1), 10-16.
- Hafstrom, J. L., Chae, J. S., & Chung, Y. S. (1992). Consumer decision-making styles: Comparison between United States and Korean young consumers. Journal of Consumer Affairs, 26(1), 146-158.
- Ho, C. H., Chiu, K. H., Chen, H., & Papazafeiropoulou, A. (2015). Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness. Journal of Enterprise Information Management, 28(3), 346-462.
- Hwang, K. K. (1987). Face and favor: The Chinese power game. American Journal of Sociology, 92(4), 944-974. https://doi.org/10.1086/228588
- Jaiyeoba, H. B., Abdullah, M. A., & Dzuljastri, A. R. (2019). Halal certification mark, brand quality, and awareness: Do they influence buying decisions of Nigerian consumers? Journal of Islamic Marketing, 11(6), 1657-1670.
- Jeong, H. J., & Kwon, K. N. (2012). The effectiveness of two online persuasion claims: Limited product availability and product popularity. Journal of Promotion Management, 18(1), 83-99.
- Kadir, B., & Shamsudin, M. F. (2019). A case study analysis of typhidot: An example of market-oriented R&D commercialization in Malaysia. International Journal of Financial Research, 10(5), 75-81.
- Keller, K. L., & Aaker, D. A. (1992). The effects of sequential introduction of brand extensions. Journal of Marketing Research, 29(1), 35-50.
- Ku, H. H., Kuo, C. C., & Kuo, T. W. (2012). The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers. Psychology and Marketing, 29(8), 541-548.
- Lalwani, A. K., & Shavitt, S. (2013), You get what you pay for? Self-Construal influences price-quality judgments. Journal of Consumer Research, 40(2), 255-267.
- Lynn, M. (1991). Scarcity effects on value: A quantitative review of the commodity theory literature. Psychology and Marketing, 8(1), 43-57. https://doi.org/10.1002/mar.4220080105
- Lynn, M. & Harris, J. (1997). The desire for unique consumer products: A new individual differences scale. Psychology & Marketing, 14(6), 601-616.
- Lynn, M. & Bogert, P. (1996). The effect of scarcity on anticipated price appreciation. Journal of Applied Social Psychology, 26(22), 1978-1984.
- Macdonald, E. K., & Sharp, B. M. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication. Journal of Business Research, 48(1), 5-15.
- Mugge, R., & Dahl, D. W. (2013). Seeking the ideal level of design newness: Consumer response to radical and incremental product design. Journal of Product Innovation Management, 30(1), 34-47.
- Nelson, M. R., & McLeod, L. E. (2005). Adolescent brand consciousness and product placements: Awareness, liking and perceived effects on self and others. International Journal of Consumer Studies, 29(6), 515-528.
- Nevin, J. R., & Houston, M. J. (1980). Image as a component of attraction to intraurban shopping areas. Journal of Retailing, 56(1), 77-93.
- North, E. J., De Vos, R. B., & Kotze, T. (2003). The importance of apparel product attributes for female buyers. Journal of Consumer Sciences, 31(1), 41-51.
- Oyserman, D., Coon, H. M., & Kemmelmeier, M. (2002). Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. Psychological Bulletin, 128(1), 3-72.
- Phau, I., & Cheong, E. (2009). How young adult consumers evaluate diffusion brands: Effects of brand loyalty and status consumption. Journal of International Consumer Marketing, 21(2), 109-123.
- Phung, M. T., Ly, P. T. M., & Nguyen, T. T. (2019). The effect of authenticity perceptions and brand equity on brand choice intention. Journal of Business Research, 101, 726-736.
- Rao, A. R., & Monroe, K. B. (1988). The moderating effect of prior knowledge on cue utilization in product evaluations. Journal of Consumer Research, 15(2), 253-264.
- Reast, J. D. (2005). Brand trust and brand extension acceptance: The relationship. Journal of Product & Brand Management, 14(1), 4-13.
- Rubera, G. (2015). Design innovativeness and product sales' evolution. Marketing Science, 34(1), 98-115. https://doi.org/10.1287/mksc.2014.0875
- Schiffman, L. G., & Kanuk, L. L. (2000). Consumer behavior (7th ed.). Upper Saddle River, Prentice-Hall.
- Setiadi, E., Adiwijaya, M., & Subagio, H. (2018). The impact of brand awareness and country of origin on purchase intention with mediation of self congruity on Chinese brand automotive products Wuling. Petra International Journal of Business Studies, 1(2), 70-79.
- Sewall, M. A. (1978). Market segmentation based on consumer ratings of proposed product designs. Journal of Marketing Research, 15(4), 557-564. https://doi.org/10.1177/002224377801500405
- Steinhart, Y., Kamins, M., Mazursky, D., & Noy, A. (2014). Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity. Journal of Consumer Psychology, 24(4), 472-483.
- Surowiecki, J. (2004). The wisdom of crowds: Why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations. Doubleday & Co.
- Truong, Y., Klink, R. R., Fort-Rioche, L., & Athaide, G. A. (2014). Consumer response to product form in technology-based industries. Journal of Product Innovation Management, 31(4), 867-876.
- Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.
- Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 64(1), 24-28.
- Warshaw, P. R., & Davis, F. D. (1985). Disentangling behavioral intention and behavioral expectation. Journal of Experimental Social Psychology, 21(3), 213-228.
- Wijaya, A. P., & Annisa, I. T. (2020) The influence of brand image, brand trust and product packaging information on purchasing decisions. Jurnal Analisis Bisnis Ekonomi, 18(1), 24-35.
- Wu, L., & Lee, C. (2016). Limited edition for me and best seller for you: The impact of scarcity versus popularity cues on self versus other-purchase behavior. Journal of Retailing, 92(4), 486-499.
- Zeithaml, V. A. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22. https://doi.org/10.1177/002224298805200302