Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on the Characteristics of Cross-Border E-Commerce Through an Analysis of Clothing Products Customs Clearance Data

의류제품 통관데이터 분석을 통한 해외직접구매 특성 연구

  • Woojune Jin (Dept. of Fashion amd Textiles, Seoul National University) ;
  • Jong-Youn Rha (Dept. of Consumer Science, Seoul National University/Research Institute of Human Ecology, Seoul National University) ;
  • Yuri Lee (Dept. of Fashion amd Textiles, Seoul National University/Research Institute of Human Ecology, Seoul National University) ;
  • Bongwon Suh (Dept. of Intelligence and Information, Seoul National University/Research Institute for Convergence Science, Seoul National University) ;
  • Songmee Kim (Dept. of Fashion amd Textiles, Seoul National University)
  • 진우준 (서울대학교 의류학과) ;
  • 나종연 (서울대학교 소비자학과/서울대학교 생활과학연구소) ;
  • 이유리 (서울대학교 의류학과/서울대학교 생활과학연구소) ;
  • 서봉원 (서울대학교 지능정보융합학과/서울대학교 융합과학연구소) ;
  • 김송미 (서울대학교 의류학과)
  • Received : 2023.03.23
  • Accepted : 2023.07.13
  • Published : 2023.08.31
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Abstract

This study attempted to examine the characteristics of fashion cross-border e-commerce(CBEC) by analyzing about 35.7 million cases of customs clearance data received from the Korea Customs Service. The demographic characteristics of consumers and the features of products purchased from 2019 to 2021 were explored. Next, the association rules between products, brands, and websites were analyzed by men and women in their 20s to 50s. The results are as follows. First, women purchased more clothing products than men, and overall, consumers tended to purchase products at low prices every year. Second, the most commonly purchased products were T-shirts, bags, and other shoes. In the list clearance, the purchase frequency of international open markets increased for three years; in general clearance, the proportion of luxury brands was high every year. Finally, in the list clearance, the relationships between bags, other shoes, pants, and overseas open markets were significant, while the relationships between wallets, bags, and luxury brands were significant in general clearance. Based on this study, domestic companies participating in or competing against the CBEC market can develop appropriate strategies for merchandising and sourcing clothing products.

Keywords

Acknowledgement

이 논문은 서울대학교의 2021년도 융·복합 연구과제 지원사업의 지원을 받아 수행된 연구임.

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