한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제47권4호
  • /
  • Pages.646-665
  • /
  • 2023
  • /
  • 1225-1151(pISSN)
  • /
  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
권호 표지
DOI QR코드

DOI QR Code

의류제품 통관데이터 분석을 통한 해외직접구매 특성 연구

A Study on the Characteristics of Cross-Border E-Commerce Through an Analysis of Clothing Products Customs Clearance Data

  • 진우준 (서울대학교 의류학과) ;
  • 나종연 (서울대학교 소비자학과/서울대학교 생활과학연구소) ;
  • 이유리 (서울대학교 의류학과/서울대학교 생활과학연구소) ;
  • 서봉원 (서울대학교 지능정보융합학과/서울대학교 융합과학연구소) ;
  • 김송미 (서울대학교 의류학과)
  • Woojune Jin (Dept. of Fashion amd Textiles, Seoul National University) ;
  • Jong-Youn Rha (Dept. of Consumer Science, Seoul National University/Research Institute of Human Ecology, Seoul National University) ;
  • Yuri Lee (Dept. of Fashion amd Textiles, Seoul National University/Research Institute of Human Ecology, Seoul National University) ;
  • Bongwon Suh (Dept. of Intelligence and Information, Seoul National University/Research Institute for Convergence Science, Seoul National University) ;
  • Songmee Kim (Dept. of Fashion amd Textiles, Seoul National University)
  • 투고 : 2023.03.23
  • 심사 : 2023.07.13
  • 발행 : 2023.08.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study attempted to examine the characteristics of fashion cross-border e-commerce(CBEC) by analyzing about 35.7 million cases of customs clearance data received from the Korea Customs Service. The demographic characteristics of consumers and the features of products purchased from 2019 to 2021 were explored. Next, the association rules between products, brands, and websites were analyzed by men and women in their 20s to 50s. The results are as follows. First, women purchased more clothing products than men, and overall, consumers tended to purchase products at low prices every year. Second, the most commonly purchased products were T-shirts, bags, and other shoes. In the list clearance, the purchase frequency of international open markets increased for three years; in general clearance, the proportion of luxury brands was high every year. Finally, in the list clearance, the relationships between bags, other shoes, pants, and overseas open markets were significant, while the relationships between wallets, bags, and luxury brands were significant in general clearance. Based on this study, domestic companies participating in or competing against the CBEC market can develop appropriate strategies for merchandising and sourcing clothing products.

키워드

과제정보

이 논문은 서울대학교의 2021년도 융·복합 연구과제 지원사업의 지원을 받아 수행된 연구임.

참고문헌

  1. Cheung, J. (2021). 해외직구 구매대행과 일반수입업 간의 제도 적용 문제 [Application of the system between direct purchase agency and general import business]. Monthly Public Finance Forum, 303, 38-54.
  2. Customs Act, Korea Customs Service Notice § 2022-24 (2022a). http://www.clhs.co.kr/lawlink.asp?strlaw=%C6%AF%BC%DB%B9%B0%C7%B0%BC%F6%C0%D4%C5%EB%B0%FC%BB%E7%B9%AB%C3%B3%B8%AE%BF%A1%B0%FC%C7%D1%B0%ED%BD%C3&strjo=%C1%A62%C1%B6
  3. Customs Act, Ministry of Strategy and Finance Announcement § 2020-35 (2020). https://www.ulex.co.kr/%EB%B2%95%EB%A5%A0/2100000195705-2038786-%EA%B4%80%EC%84%B8%C2%B7%ED%86%B5%EA%B3%84%ED%86%B5%ED%95%A9%ED%92%88%EB%AA%A9%EB%B6%84%EB%A5%98%ED%91%9C
  4. Customs Act. Korea Customs Service Notice § 2022-55 (2022b). https://www.law.go.kr/%ED%96%89%EC%A0%95%EA%B7%9C%EC%B9%99/%ED%8A%B9%EC%86%A1%EB%AC%BC%ED%92%88%EC%88%98%EC%9E%85%ED%86%B5%EA%B4%80%EC%82%AC%EB%AC%B4%EC%B2%98%EB%A6%AC%EC%97%90%EA%B4%80%ED%95%9C%EA%B3%A0%EC%8B%9C/
  5. Customs Act. Ministry of Strategy and Finance Announcement § 18976 (2022c). http://www.yeslaw.com/lims/front/page/fulltext.html?pAct=view&pPromulgationNo=207136
  6. Heo, H., & Kim, J.-H. (2011). An interpretation of interoperability definitions using association rules discovery. The Journal of Society for e-Business Studies, 16(2), 39-71. https://doi.org/10.7838/JSEBS.2011.16.2.039
  7. Jang, M.-S., & Sim, S.-M. (2015). A study on the seek to convert into local procurement overseas direct purchases. The Journal of Korea Research Society for Customs, 16(4), 189-207.
  8. Jang, S., Kim, H. Y., Kim, S., Choi, W., Jeong, J., & Lee, Y. (2022). Development of online fashion thesaurus and taxonomy for text mining. Journal of the Korean Society of Clothing and Textiles, 46(6), 1142-1160. https://doi.org/10.5850/JKSCT.2022.46.6.1142
  9. Jeong, J. (2021). A study on fashion collaboration for university-branded merchandise [Unpublished master's thesis], Seoul National University.
  10. Jeong, S., & Yeo, J. (2017). An exploratory study on consumer problems and repurchase motives in overseas online shopping. Journal of Consumer Policy Studies, 48(2), 223-275. https://doi.org/10.15723/jcps.48.2.201708.223
  11. Kang, J., & Kang, J. (2018). Comparison of online shopping mall best 100 using exploratory data analysis. The Journal of Bigdata, 3(1), 1-12.
  12. Kang, Y.-J., & Lim, J.-W. (2020). Development processes and research trends of overseas direct purchase. International Commerce and Information Review, 22(3), 3-23. https://doi.org/10.15798/kaici.2020.22.3.3
  13. Kim, C.-H. (2016). A study on main issues of cross-border B2C e-commerce. Journal of Korea Research Association of International Commerce, 16(2), 307-326.
  14. Kim, R., Jeon, M. Y., Choi, J., Lee, S. J., Kwon, J. Y., Lee, J. Y., Lee, H. E., Han, D., Lee, H., & Chu, Y. (2022). Trend Korea 2023. Miraebooks.
  15. Kim, S.-J., & Kim, E.-M. (2017). A study on activation plan for Chinese overseas direct purchasing: A focus on the new customs clearance policy. The Journal of Korea Research Society for Customs, 18(1), 213-233.
  16. Kim, S., & Lim, J.-W. (2015). The effects of consumer characteristics on the use of cross-border e-commerce. Korea Trade Review, 40(4), 21-39.
  17. Kim, S., Kim, C., Koh, D., & Goo, J. (2016). The drivers and impediments for cross-border e-commerce and policy suggestions for consumer protection in South Korea. Korea Institute for Industrial Economics and Trade. https://www.kdevelopedia.org/Resources/view/04201904150151382.do
  18. Kim, T., & Chung, J. (2016). An empirical study on satisfaction and repurchase intention at the overseas direct purchase website users. International Commerce and Information Review, 18(1), 3-27.
  19. Korea Customs Service. (2000). 전자상거래주문을 통한 수입 실적 분석 [Analysis of import performance through e-commerce orders]. https://eiec.kdi.re.kr/policy/callDownload_ks.do?num=47044
  20. Korea Customs Service. (2021, December 30). 2021년 전자상거래 수입 주요 특징 [Key features of e-commerce revenue in 2021]. Korea Customs Service. https://www.customs.go.kr/common/nttFileDownload.do?fileKey=3fb38b84bbea551d0aabfee0927dd4cc
  21. Korea Federation of Textile Industries. (2020 July 8). 2020 SS research analysis & 2019 FW market scale [PDF document]. http://www.kofoti.or.kr/textile/boardView.do?Code=IPB&Uid=989922613&srch_input=2020+%EC%83%81%EB%B0%98%EA%B8%B0+%ED%86%B5%EA%B3%84%EB%B3%B4%EA%B3%A0%EC%84%9C&scType=all&srch_date1=&srch_date2=&currRow=1
  22. Korea Federation of Textile Industries. (2021a, June 10). 2021 SS research analysis & 2020 FW market scale [PDF document]. http://www.kofoti.or.kr/textile/boardView.do?Code=IPB&Uid=989924313&srch_input=%EC%83%81%EB%B0%98%EA%B8%B0+%EB%B3%B4%EA%B3%A0%EC%84%9C&scType=all&srch_date1=&srch_date2=&currRow=1
  23. Korea Federation of Textile Industries. (2021b, November 11). 2021 FW research analysis & 2021 SS market scale [PDF document]. http://www.kofoti.or.kr/textile/boardView.do? Code=IPB&Uid=989924545&srch_input=2021+%ED%95%98%EB%B0%98%EA%B8%B0+%ED%86%B5%EA%B3%84%EB%B3%B4%EA%B3%A0%EC%84%9C&scType=all&srch_date1=&srch_date2=&currRow=1
  24. Korea Federation of Textile Industries. (2022, July). 2022 SS research analysis & 2021 FW market scale [PDF document]. https://www.fashionnet.or.kr/textile-fashion-industry-trend/domestic-market-research-report/
  25. Lee, G. (2018). Comparative analysis of characteristics of overseas direct purchasers. International Commerce and Information Review, 20(2), 135-159. https://doi.org/10.15798/kaici.2018.20.2.135
  26. Lee, J. (2014, May 20). 해외 직구 올해도 거침없는 상승세 [Overseas direct purchase is on the rise again this year]. Korea Customs Service. https://www.customs.go.kr/kcs/na/ntt/selectNttInfo.do?mi=2891&nttSn=31667
  27. Lee, S. H., & Han, S.-L. (2015). Impact of consumers' perceived value on consumers' shopping satisfaction and repurchase intention in overseas direct purchase shopping. Journal of Consumption Culture, 18(2), 259-281. https://doi.org/10.17053/jcc.2015.18.2.012
  28. Lee, Y.-R. (2019). A study on the foreign direct purchase satisfaction, loyalty, and word of mouth in online shopping malls. International Commerce and Information Review, 21(3), 3-22.
  29. Lim, J., Lee, K., & Cho, Y. (2010). A study of association rule by considering the frequency. Journal of the Korean Data & Information Science Society, 21(6), 1061-1069.
  30. Market Research Bureau, (2016). 해외직구 이용 및 소비자피해 실태조사 [Investigation on the use of consumer overseas direct purchase and the damage]. Korea Consumer Agency. https://www.kca.go.kr/smartconsumer/board/download.do?menukey=7301&fno=10019957&bid=00000146&did=1001945545
  31. Market Research Bureau, (2020). 국제거래 소비자 이용 및 피해 실태조사 [Investigation of Consumer Use and Damage in International Transactions]. Korea Consumer Agency. https://www.kca.go.kr/smartconsumer/sub.do?menukey=7301&mode=view&no=1002976875&page=5
  32. Mayer-Schonberger, V., & Cukier, K. (2013). Big data: A revolution that will transform how we live, work, and think. Houghton Mifflin Harcourt.
  33. Nam, Y.-R., Choi, H.-S., & Kim, E.-K. (2013). A comparative study on the clothing wearing conditions and fit for middle-aged women in their 40s and 50s. Journal of the Korea Fashion & Costume Design Association, 15(3), 137-156.
  34. Oh, J. (2022, March, 9). 코로나에 '사상 최대' 5조 시장 된 해외 직구...이커머스 기업들 각축 [Overseas direct purchases that have become the 'biggest ever' market for COVID-19...Ecommerce companies are competing.]. Hankyung. https://www.hankyung.com/economy/article/202203082793g
  35. Park, H.-S., Kim, J., & Jin, J. (2020). A study on the current status of overseas direct purchase and consumption trend. Journal of Product Research, 38(3), 15-27. https://doi.org/10.36345/kacst.2020.38.3.003
  36. Park, S. (2017, August 11). 상반기 해외직구, 전년 동기 대비 34% 증가 [Overseas direct purchases in the first half of the year increased by 34% compared to the same period last year-onyear]. Korea Customs Service. https://www.customs.go.kr/kcs/na/ntt/selectNttInfo.do?mi=2891&nttSn=40990
  37. Park, S. H. (2014). An association rule mining-based framework for understanding lifestyle risk behaviors [Unpublished doctoral dissertation]. Seoul National University.
  38. Park, S., & Kang, J. (2020). A research for consumer dissatisfaction and institutional improvement of the overseas direct purchase using exploratory data analysis. The Journal of Bigdata, 5(1), 41-54. https://doi.org/10.36498/kbigdt.2020.5.1.41
  39. Raschka, S. (2014-2022). Mlxtend [machine learning extensions]. Python Library. http://rasbt.github.io/mlxtend/
  40. Samjong KPMG Economic Research Institute. (2022). 럭셔리 시장을 이끄는 뉴럭셔리 비즈니스 트렌드 [New Luxury Business Trends Leading the Luxury Market]. Samjong KPMG Economic Research Institute.
  41. Seo, M. J., & Jeong, Y.-J. (2018). The application of the theory of planned behavior to transnational consumption behaviors: Focused on cross-border online shopping. Family and Environment Research, 56(2), 109-122. https://doi.org/10.6115/fer.2018.008
  42. Shao, B., Cheng, Z., Wan, L., & Yue, J. (2021). The impact of cross border e-tailer's return policy on consumers' purchase intention. Journal of Retailing and Consumer Services, 59, 102367. https://doi.org/10.1016/j.jretconser.2020.102367
  43. Son, J., Jung, H., & Kang, I. (2017). The effects of benefit perception and risk perception on consumer evaluation during overseas direct purchase. International Commerce and Information Review, 19(4), 3-28.
  44. Statistics Korea. (2022a). 2021년 12월 및 연간 온라인쇼핑동향 (2021년 4/4분기 온라인 해외 직접 판매 및 구매 통계 포함) [December 2021 and annual online shopping trends (Including online direct sales and purchase statistics for the fourth quarter of 2021)] [PDF document]. https://kostat.go.kr/board.es?mid=a10301120300&bid=241&tag=&act=view&list_no=416587&ref_bid=
  45. Statistics Korea. (2022b). 수출입 동향 [Trends in imports and exports]. https://www.index.go.kr/unity/potal/main/EachDtlPageDetail.do?idx_cd=1066
  46. Statistics Korea. (2022c). 주요 유통업체 매출 동향조사 백화점 매출 동향(품목별) [Major Distributor Sales Trend Survey Department Store Sales Trends (by item)]. https://kosis. kr/statHtml/statHtml.do?orgId=115&tblId=DT_11523_200&conn_path=I2
  47. Yang, J. S. (2018). 해외직구 소비자 이용 및 피해 실태조사 [Investigation on the use of cosnumer overseas direct purchase and the damage]. Korea Consumer Agency. https://www.kca.go.kr/smartconsumer/sub.do?menukey=7301&mode=view&no=1002768687&page=13