Korean Journal of Community Nutrition (대한지역사회영양학회지)

The Korean Society of Community Nutrition (대한지역사회영양학회)
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Gender differences in dessert satisfaction and purchase behaviors among university students in Gwangju: a preliminary study

광주지역 일부 남녀 대학생의 디저트 섭취 실태, 구매 인식과 식태도 비교 분석 : 예비연구

  • Hyun-Jeong Na (Graduate School of Education, Chosun University) ;
  • Hyun-Young Jung (Department of Food and Nutrition, Mokpo National University) ;
  • Joomin Lee (Department of Food and Nutrition, Chosun University)
  • 나현정 (조선대학교 교육대학원 영양교육전공) ;
  • 정현영 (목포대학교 식품영양학과) ;
  • 이주민 (조선대학교 식품영양학과)
  • Received : 2023.04.04
  • Accepted : 2023.07.14
  • Published : 2023.08.31
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Abstract

Objectives: This study aimed to examine the effect of eating habits and dietary attitudes on dessert consumption among university students in Gwangju Province, South Korea. Methods: A survey was conducted from May to June 2022. Out of 300 distributed questionnaires, 261 valid responses were included in the analysis. The survey assessed dessert selection, satisfaction, consumer attitudes and behaviors, as well as factors influencing satisfaction. Results: Both genders reported purchasing desserts 2 to 3 times per week, primarily after lunch, due to the convenience of dessert accessibility. Males favored ice cream, bakery items, and fruits, while females preferred bakery items, ice cream, and fruits in that sequence. 'Having fun' was identified as the most common motivation for dessert consumption post-meal. Notable gender disparities emerged regarding perceptions of dessert consumption, including its role in stress relief, potential for nutritional imbalance, positive effects, and preferences for seasonal menus. Significant gender-based differences also manifested in intentions to purchase dessert, responsiveness to price changes, and inclination to recommend desserts to others. Conclusions: This study offers foundational data on university students' dessert purchasing behaviors, perceptions, and satisfaction levels, intending to inform strategies promoting healthier dietary habits.

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References

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