Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Dynamics of Organizational Change: Moderated Mediating Effects of NBA Teams' Playoff Berth

조직변화와 성과 간 상호역동에 관한 연구: 미국프로농구팀의 트레이드와 플레이오프 진출 여부에 따른 조절된 매개효과

  • Received : 2023.07.10
  • Accepted : 2023.08.28
  • Published : 2023.08.31
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Abstract

Organizations must seek change in order to adapt to environmental changes and achieve better performance. However, despite this obvious statement, empirical analysis has been almost non-existent due to the difficulty of manipulating organizational performance or change. In this study, we overcame these limitations and analyzed the causes and effects of organizational change by assuming a professional sports team as a venture company, which is relatively easy to objectively measure and evaluate organizational change or performance. We systematically collected and preprocessed traditional and advanced metrics of National Basketball Association (NBA) statistics along with preprocessed trade data from eight years of regular seasons (2014~2015-2021~2022) to analyze our research model. Assessment of process macro model 7 derives the following empirical result. The results of the empirical analysis depict that NBA teams with low organizational performance in the previous season are more likely to make organizational changes through player trades to improve performance. Into the bargain player trades mediate the static relationship between the winning percentage in the previous season and the winning percentage in the current season. However, the indirect effect of a team's previous season's performance on player trades appears to vary depending on the current situations and context of each NBA team. Teams that made the playoffs in the previous season tend to make fewer trades than teams that did not and the previous season's performance is highly correlated with the current season's performance. On the other hand, teams that did not make the playoffs in the previous season tend to make a relatively larger amount of player trades in total, and the mediating effect of trades vanishes in this case. In other words, teams that did not make the playoffs in the previous season experience a larger change in performance due to trades than teams that made the playoffs, even if they achieved the same winning percentage. This empirical analysis of the inverse relationship between organizational change and the performance of professional sports teams has both theoretical and practical implications in the field of sports industry and management by analyzing the fundamentals of organizational change and the performance of professional sports teams.

조직은 환경변화에 적응하고 보다 나은 성과를 거두기 위해 지속적인 조직변화를 추구해야 한다. 하지만, 당연한 명제에도 불구하고 조직성과나 변화를 조작화의 어려움 때문에 해당 연구 분야에 대한 실증분석이 거의 이루어지지 않은 실정이다. 본 연구에서는 이러한 한계점을 극복하기 위해 조직변화나 성과를 객관적으로 측정하고 평가하기에 적합만 자료가 비교적 체계적으로 구축된 프로스포츠팀을 기업조직으로 상정하여 조직변화의 원인과 효과를 분석하였다. 이를 위해 미국프로농구(National Basketball Association: NBA)팀의 8개 시즌(2014~2015-2021~2022)의 경기기록 및 트레이드 자료를 체계적으로 수집하고 전처리하여 SPSS 26.0에 설치한 프로세스 매크로 4.2의 7번 모형을 활용하여 분석했다. 실증분석 결과, NBA의 경우 직전 시즌 성적이 낮은 팀일수록 트레이드를 통한 조직변화를 더욱 활발하게 시도하여 성과를 도출하기 위한 조직의 역동이 크다고 볼 수 있으며, 트레이드는 직전 시즌의 승률과 해당 시즌 승률 간의 정(+)적 관계를 매개하는 것으로 나타났다. 하지만, 트레이드를 통한 팀의 직전 시즌 성적의 간접효과는 각 구단의 상황에 따라 다르게 나타나는 것으로 드러났다. 직전 시즌 플레이오프에 진출한 팀은 그렇지 않은 팀에 비해 같은 성적일지라도 트레이드를 적게 시행하는 경향성을 보이며, 직전 시즌의 성적이 해당 시즌의 성적과 높은 관련성을 지닌다. 반면에 직전 시즌 플레이오프에 진출하지 못한 팀은 상대적으로 큰 규모의 트레이드를 단행하는 경향성을 보였으며, 이 경우 트레이드의 매개효과는 사라지는 것으로 나타났다. 즉, 직전 시즌에 플레이오프 진출에 실패한 팀은 같은 승률을 달성하였더라도 플레이오프에 진출한 팀에 비해 트레이드를 통한 성적변화가 더 크게 발생한다는 것을 알 수 있다. 이러한 프로스포츠팀의 조직변화와 성과 간의 역동에 관해 실증하여 제시함으로써, 프로스포츠팀의 조직변화가 어느 시점에 더 효과적인지를 분석하였다는 점에서 이론과 실무적 시사점을 지닌다.

Keywords

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