기독교교육논총 (Journal of Christian Education in Korea)

  • 제76권
  • /
  • Pages.213-235
  • /
  • 2023
  • /
  • 1229-781X(pISSN)
한국기독교교육학회 (The Korean Society of Christian Religious Education)
권호 표지
DOI QR코드

DOI QR Code

MZ 세대 선교지로서의 메타버스 플랫폼 활용 가능성 탐색 연구 : MZ 세대들의 활발한 접근 가능성을 중심으로

Exploring the Potential Use of Metaverse Platforms as a Mission Field for the MZ Generation : with a Focus on Their Active Engagement

  • 투고 : 2023.11.26
  • 심사 : 2023.12.29
  • 발행 : 2023.12.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

연구 목적 : 본 연구는 MZ 세대 선교지로서의 메타버스 플랫폼 활용 가능성을 중심으로 탐색하고 활용 전략을 도출하는 것에 있다. 연구 내용 및 방법 : 사회·문화적으로 MZ 세대가 가장 많이 활용하고 있는 메타버스 플랫폼 검토, MZ 세대의 특성 및 메타버스의 연결성과 선교지로서 활용할 수 있는 요소를 검토한다(I장, II장). 선교 장소로서의 접근할 수 있는 가능성을 탐색하고 제시, MZ 세대들의 활발한 접근 가능성을 중심으로 접목할 수 있는 공간적 활용 전략을 도출하였다(III장, IV장, V장). 결론 및 제언 : 메타버스 공간은 MZ 세대에게 친숙한 공간으로 여겨져 있으며, 매우 매력적인 공간으로 활용할 수 있고 확장할 수 있는 가능성을 발견하였다. 따라서 메타버스 공간은 기독교 선교지로서 활용뿐만 아니라 기독교 문화 공간으로서의 활용 및 확장과 함께 책임을 가지고 감당하는 것이 시급하다.

Purpose of study: The focus of this study is to explore the potential of using the metaverse platform as a mission field for the MZ generation and to derive utilization strategies. Research content and method: The content and methodology of the research are as follows: examining the metaverse platforms most widely utilized by the MZ generation from a social and cultural perspective, reviewing the characteristics of the MZ generation, and exploring elements in the metaverse that can be utilized as a mission field (Chapters I and II). The study explores the possibilities of approaching the metaverse as a mission site, presenting spatial utilization strategies centered around the active engagement potential of the MZ generation (Chapters III, IV, and V). Conclusions and Suggestions: The conclusion and recommendations are as follows: The metaverse space is considered familiar and highly appealing to the MZ generation, revealing the potential for its effective use and expansion. Therefore, it is urgent not only to utilize the metaverse space as a Christian mission field but also to take responsibility for its use and expansion as a Christian cultural space.

키워드

참고문헌

  1. Kim, S. K. (2020). Metaverse: The Digital Earth, a World of Floating Things. PlanB Design. 
  2. Kim, SuYeon (2023). Applying and Exploring Digital Storytelling Classes with Metaverse Avatar Customization in University General Education Courses. Culture and Convergence, 45(9), 155-179. 
  3. Kim, SuYeon (2023). Effects of Using Digital Tools (Metaverse, Blender, PPT) for Digital Storytelling Activities in General Education Classes on Learner's Happiness and Learning Motivation: Focusing on Poster and Video Creation Activities, Culture and Convergence, 45(10), 261-273.  https://doi.org/10.33645/cnc.2023.10.45.10.261
  4. Kim. H. (2023). Analysis on the Effects of MZ Generation Characteristics on Intention to Continue Using the Metaverse : Focusing on the TTF-UTAUT mode. Busan University Graduate School Doctoral Dissertation. 
  5. Ministry of Science and ICT (2022.11.28.). Metaverse Ethics Principles Announced. Ministry of Science and ICT. 
  6. Nam, M. & Park, H. Jung. (2021). Study on Recognition of Cosmetic Marketing Strategy Converging e-Sports by Male Consumers of MZ Generation. Journal of The Korean Society of Science & Arts, 39(5), 95-108  https://doi.org/10.17548/ksaf.2021.12.30.95
  7. Nam, S. H. (2022). The Characters of the Metaverse and the Possibilities as a Digital Mission Field. Korea Presbyterian Journal of Theology. 54(2), 103-124.  https://doi.org/10.15757/kpjt.2022.54.2.004
  8. Ryu Jiheon, Kim Minjeong, Lee Eunchul, Im Taehyung, Cha Seonghyun, Lee Jihae, Oh Jonghyun, Kim Suyeon (2023). Metaverse and Education in the Digital Age. Park Young Story. 
  9. Moon, Sung Joon, Shin, Min Jae, Park, Hyung Joo, & Lee, Min Woo. (2023). Research on the Disposition of the MZ Generation and Their Attitude Changes after Watching OTT Contents. Journal of Speech, Media & Communication Association, 22(2), 141-166. 
  10. Park, J. K(2023). Research on the Utilization of Metaverse for Christian Education : Based on Metaverse Content. Theology and Praxis. 84, 589-616.  https://doi.org/10.14387/jkspth.2023.84.589
  11. Byun, J. H. (2022.12.05). Gucci and K-Pop Choose Zepetto and Fland, Meta Market Settling In... Spending 21 Trillion Won on Metaverse is 'Classic.' ChosunBiz. 
  12. Shin, Hyun-Ho (2022). A Christian Educational Study on Digital Storytelling Through the Metaverse. Christian Education Review, 70, 267-302. 
  13. Yoo, H. S. (2022.11.02). Dunaemoo Second Block Brings 'Borderless Society Photo Exhibition' to the Metaverse. SeoulWire.
  14. Yoon, J. H. & Kim, H. G. (2018). The Effect of Online Interactivity, Self-Presentation and Personal Information Concern on WOM of SNS Advertisement and SNS Continuous Use Intention through Presence Experience. Journal of Internet Electronic Commerce Research. 18(3), 125-143.  https://doi.org/10.37272/JIECR.2018.06.18.3.125
  15. Yoon, J. H. (2022.01.08). Money Today. 'Zepto' with 250 million users on board... Expected to surpass 3 trillion in corporate value this year. 
  16. Ok, Jang-Heum (2023). Applications of Christian Education in the Metaverse. Christian Education Review, 70, 37-74. 
  17. Lee, K. E. & Jang, D. R.. (2022). A Study on the Strategic Value of Multi-Persona in Metaverse From a Place-Branding Perspective - Focusing on MZ Generation. A Journal of Brand Design Association of Korea. 20(1), 245-262.  https://doi.org/10.18852/BDAK.2022.20.1.245
  18. Lee, N. Y. (2022, December 16). Gucci Limited Edition Sold Out... Global Luxury Brands Receive Love Calls from Zepetto. Digital Daily. 
  19. Lee, S. D. (2022, January 14). Rapper SnoopDok's 'Metaverse Next Door' sold for $450,000. Maeil Business Newspaper.
  20. Lee, Sun-Young and Kim, Nan-Ye (2022). Metaverse Christian Education Platform in the Post-COVID-19 Era. Christian Education Review, 71, 341-370. 
  21. Lee, S. H. (2022.03.21). Zepetto, Coveted by Gucci... 'Fashion' Key to Metaverse Success. TechM Issue. 
  22. Lee, J. M. & Jang, Y. S. (2023). A Study on the Influence of the MZ Generation on the Sports Industry. Korea Sport Society. 21(2), 1-15. 
  23. Jang, S. B. (2021). A Study on the Missionaryhood of All Human Beings and Metaverse Mission Model. Theology and the World. 101, 139-180.  https://doi.org/10.21130/tw.2021.12.101.139
  24. Jeon, Y. J.(2021. 08.28). Insight, 'Squid Game' PC Version Allows Real Participants to Compete for Their Lives. Insight. 
  25. Cho, H. J. (2023.03.20). Dunaemoo Conducts Reforestation Campaign for Wildfire Restoration in 'Second Block Virtual Forest'. IT TIMES. 
  26. Choi. S. H. Segmenting Overseas Travel Market of the MZ Generation: Focusing on the Destination Experience Activities. Journal of Tourism and Leisure Research. 34(4), 165-184. 
  27. Choi, Y. W. (2022.04.27). TeamStory to Unveil Metaverse Platform Enabling Various Online Encounters at 2022 World IT Show. Aving Global News Network. 
  28. PocketSurvey (Search on August 12, 2023). Generation Z shops for luxury items in the metaverse. 
  29. PR Mashup. (2021.11.12). Companies Advertising in Virtual Worlds: Nike Appears at Travis Scott's Metaverse Concert. 
  30. SK Telecom PR Office Press Release (2021.08.29). SKT Joins Forces with Ministry of Foreign Affairs and E-land to Promote World Peacekeeping. SK Telecom Newsroom. 
  31. Blythe T, Wolpert D. (2004). Meeting God in Virtual Reality: Using Spiritual Practices with Media. Nashville: Abingdon Press. 
  32. Faraboschi, P., Frachtenberg, E., Laplante, P., Milojicic, D., & Saracco, R. (2022). Virtual worlds (Metaverse): From skepticism, to fear, to immersive opportunities. Computer, 55(10), 100-106.  https://doi.org/10.1109/MC.2022.3192702
  33. French K (2018). This pastor is putting his faith in a virtual reality church. Available at: https://www.wired.com/story/virtual-reality-church/. (accessed 18 August 2022). 
  34. Helland, C. (2000). Online religion/religion online and virtual Communities. In: Hadden JK, Cowan DE (eds) Religion on the Internet: Research Prospects and Promises. London: JAI Press/Elsevier Science, 205-224. 
  35. Jun, G. (2020). Virtual reality church as a new mission frontier in the metaverse: Exploring theological controversies and missional potential of virtual reality church. Transformation, 37(4), 297-305.  https://doi.org/10.1177/0265378820963155
  36. Kim J. Y. (2020). Analog Church: Why we Need Real People, Places, and Things in the Digital Age. Grove, IL: InterVarsity Press. 
  37. Round B (2019). Exploring the Church - in virtual reality. Available at: https://medium.com/faithtech/exploring-the-church-in-virtual-reality-44d002617970 (accessed 9 August 2022). 
  38. Snijders D, Horsman S, Kool L, et al. (2020). Responsible VR: Protect Consumers in Virtual Reality. The Hague: Rathenau Instituut. 
  39. Strauss, W., & Howe, N. (1991). Generations: The history of America's future, 1584 to 2069. (No Title). 
  40. The Economist. (2020). Online Services Swell the Church of England's Congregations. The Economist Group Limited. Available at: https://www.economist.com/britain/2020/06/04/online-services-swell-the-church-of-englands-congregations. (accessed 18 August 2022).