복식문화연구 (The Research Journal of the Costume Culture)

  • 제31권4호
  • /
  • Pages.558-571
  • /
  • 2023
  • /
  • 1226-0401(pISSN)
  • /
  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
권호 표지
DOI QR코드

DOI QR Code

중국 MZ세대 소비자를 겨냥한 텍스타일 디자인 개발에 관한 연구

The development of a textile design targeting Chinese consumers from Generation MZ

  • 척흔월 (경희대학교 일반대학원 텍스타일.패션디자인학과) ;
  • 김칠순 (경희대학교 의류디자인학과) ;
  • 이채영 (경희대학교 의류디자인학과)
  • Xinyue Qi (Dept. of Textile & Fashion Design, Graduate School of Kyung Hee University) ;
  • Chil Soon Kim (Dept. of Textile and Clothing Design, Kyung Hee University) ;
  • Chai Young Lee (Dept. of Textile and Clothing Design, Kyung Hee University)
  • 투고 : 2023.06.15
  • 심사 : 2023.08.14
  • 발행 : 2023.08.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

In recent years, young Chinese consumers have become more favorably inclined toward products relating to traditional culture. Therefore, this study aimed to develop a textile design that incorporates traditional Chinese patterns and cultural symbolism that will appeal to consumers from the MZ generation (millennials and Generation Z). Through a literature search for traditional Chinese patterns and symbols regarded as auspicious, our design concept and motives were established. We selected peony, lotus, and frog motifs as representative of a "wealth and eternal prosperity" design theme. In textile design work 1, we used hand drawing and watercolor techniques, color transformation with Adobe Photoshop, and colorway and end-use 3D simulation with TexPro. The 3D simulation work suggests that this textile pattern is suitable for women's outerwear, mufflers, and tote bags. Textile design work 2 conveyed the 'wealth and eternal prosperity' design theme and had a graceful mood that embodied the nobility of the lotus flower whilst also encompassing the symbolism of money and status. The end design is a modern reinterpretation of traditional Chinese patterns and motifs. As such, it is hoped that it will satisfy the needs of young consumers for cultural values yet offer a unique new aesthetic distinct from existing textile designs. These qualities can be expected to enhance the competitive market value of textiles bearing this design.

키워드

참고문헌

  1. Baidu. (2022, March 31). 枯荷鴛鴦圖 [Withered Lotus Yuanyang Illustration]. Retrieved July 20, 2023, from https://baike.baidu.com/item/枯荷鸳鸯图?fromModule=lemma_search-box
  2. Baidu. (2022, December 31). 实力派花鸟画家王一容--孔雀牡丹国画作品欣赏 [Wang Yirong, a powerful flower and bird painter-Appreciation of peacock and peony Chinese paintings]. Retrieved May 31, 2023, from https://baijiahao.baidu.com/s?id=1753731540849399972&wfr=spider&fr=pc
  3. Baidu. (2023, February 16). 荷花鷺鷥圖 [Lotus Heron Illustration]. Retrieved March 25, 2023, from https://baike.baidu.com/item/%E9%AD%8F%E5%AD%A6%E6%BF%82
  4. Chen, D., Cheng, P., Simatrang, S., & Joneurairatana, E. (2020). Innovative design of caisson lotus pattern in Mogao grottoes based on shape grammar. Journal of Physics: Conference Series, 1790. doi:10.1088/1742-6596/1790/1/012014
  5. Chen, S. (2009). On Chinese traditional auspicious patterns. Unpublished doctoral dissertation, Fujian Normal University, Fujian, China.
  6. Gay, G. (2015, April 25). Beautiful peony. Fine Art America. Retrieved June 25, 2023, from https://fineartamerica.com/featured/beautiful-peony-garry-gay.html
  7. Han, C. (2014). A study on application of Chinese auspicious pattern in modern design. Asian Social Science, 10(12), 53-58. doi:10.5539/ass.v10n12p53
  8. Kim, J.-I., & Park, C.-S. (1999). A study of Chinese peony pattern. Journal of the Korean Society of Costume, 44, 57-75.
  9. Kim, M.-J. (2023, March 31). 中, MZ세대 사이에 부는 사찰 참배 열풍 [Temple worship craze among Chinese MZ generation]. 현대불교 [Modern Buddhism]. Retrieved July 25, 2023, from https://www.hyunbulnews.com/news/articleView.html?idxno=408659
  10. Kim, Y.-H. (2003). A study on lotus patterns of Chinese lucky omen patterns. Journal of the Korean Society of Costume, 53(1), 67-75.
  11. Lee, Y.-S., & Chen, D. (2010). A study on creating textile design applied a peony blossom of Chinese traditional pattern. Journal of the Korea Fashion & Costume Design Association, 12(1), 1-10.
  12. Li, Y. (2015). Research on the concept of traditional auspicious patterns and modern design. Unpublished master's thesis, Tianjin University of Science and Technology, Tianjin, China.
  13. Lubica, O. (1999). Frog and toad symbols in Zhuang folklore (Southern China). Archiv Orientalni, 67(2), 257-278.
  14. Ma, Q. L. (2017). The application of Chinese traditional elements in modern visual communication. 2017 International Conference on Social Sciences, Arts and Humanities, 131-134.
  15. Qiao, D., & Lee, E.-J. (2010). Expression method and compositions of peony patterns in Chinese textile. Journal of the Korean Society of Costume, 60(1), 101-116.
  16. Sina. (2020, November 21). 两栖类动物: 红眼树蛙最引人注目的特征显然是红眼睛 [Amphibians: Red-eyed tree frog's most striking feature is apparently its red eyes]. Retrieved May 21, 2023, from https://k.sina.cn/article_6411142208_17e224440001020ec9.html?from=science
  17. Sohu. (2017, July 22). 禅里开出了一朵莲花, 美醉了! [A lotus flower bloomed in Zen, the beauty is drunk!]. Retrieved July 22, 2023, from https://www.sohu.com/a/159251948_665531
  18. Sohu. (2021, September 11). 极罕见,齐白石20世纪20年代画蛙 [Very rare, Qi Baishi painted frogs in the 1920s]. Retrieved July 11, 2023, from https://www.sohu.com/a/489252373_121119019
  19. Sohu. (2023, July 21). 炎炎盛夏, 看十位巨匠画青蛙 [In the hot summer watch ten masters draw frogs]. Retrieved July 21, 2023, from https://www.sohu.com/a/705010549_121124308
  20. Sun, R. (2015). 中国几何形吉祥图案研究 [Research on Chinese geometric auspicious patterns]. Unpublished master's thesis, Nanjing University of the Arts, Nanjing, China.
  21. Walter, S. (2023, May 30). Meet 10 of the world's most adorable frogs. Discover. Retrieved July 22, 2023, from https://www.discovermagazine.com/planet-earth/meet-10-of-the-worlds-most-adorable-frogs
  22. Win China. (2021, March 10). 중국소비트렌드 및 소비 패턴의 변화 [Chinese consumption trends and consumption patterns' changes]. Retrieved June 10, 2023, from https://blog.naver.com/winchina01/222269540752
  23. Yang, S. (2016). Frogs and toads in Chinese myths, legends, and folklore. Chinese America: History and Perspectives, 77-82.
  24. Zhang, S., & Wu, S. M. (2010). Research on frog pattern in Li brocade. The International Journal of Costume Culture, 13(2), 82-87.
  25. Zhang, X. K. (2011). Innovative application of Chinese traditional modeling elements to design of modern home textile products. Advanced Materials Research, 308, 419-423. doi:10.4028/www.scientific.net/AMR.308-310.419
  26. Zhang, Y. (2009). 中国古代蛙纹的象征意义 [The symbolic meaning of the frog pattern in ancient China]. Arts Exploration, Journal of Guangxi Arts College, 23(2), 86.
  27. 계림역사기행 [Gyerim history tour]. (2012, October 6). 隋代 막고굴 - 중국 돈황 막 고굴 제407굴 세 토끼 연꽃천정 [Mogao caves of the Sui Dynasty - Mogao caves, Dunhuang, China, cave 407, Three Rabbit Lotus Ceiling]. Retrieved June 25, 2023, from https://kelim.tistory.com/15714856
  28. 易从网 [Yicongwang]. (2018, October 3). 当代画家石荣代表作梅花, 竹子, 牡丹欣赏 [Appreciation of contemporary painter Shi Rong's representative works of plum blossom, bamboo and peony]. Retrieved July 3, 2023, from https://m.yczihua.com/article-32151.html