Abstract
This study aims to analyze the main houses of Pompeii through image production using architectural design. Casa del Chirurgo, Casa di Sallustio, Casa de Ceii, Casa del Menandro, Casa del Fauno, Casa dei Vettii, and Casa del Poeta Tragico were selected as case studies. Initially, a succinct historical overview of urban architecture in Pompeii was provided to lay the groundwork. Subsequently, two representative types of spatial composition and the corresponding names of each space were introduced to help with the general understanding of Pompeii's houses. The concept of image production using architectural design was analyzed by dividing it into following ideas as the urban publicity using the outer wall of the house, the formality and authenticity embodied in the long passage of the fauces, the establishment of spatial order and openness through a symmetrical axis, and the creation of a business-oriented atmosphere in the atrium alongside the hedonistic ambiance of the peristyle. In conclusion, the findings revealed an image-producing strategy using architectural design that reflected the perspectives and needs of both the paterfamilias and external observers of the house.