Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Analysis of Preferences for One-person Broadcast Contents in Special Makeup

특수 분장 1인 방송 콘텐츠의 선호도 분석

  • Soo Zy Kim (Dept. of Beauty Design & Science, Gwangju University) ;
  • Eun Sil Kim (Dept. of Beauty Design & Science, Gwangju University)
  • 김수지 (광주대학교 뷰티미용학과) ;
  • 김은실 (광주대학교 뷰티미용학과)
  • Received : 2023.04.14
  • Accepted : 2023.05.11
  • Published : 2023.06.28
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Abstract

Recently, the use of one-person broadcast content for special makeup videos has gained momentum. This study aims to analyze the factors preferred by various age groups as the total number of clicks increase on special makeup videos. It also aims to provide beauty creators with useful data to help them create videos that generate more clicks based on the derived elements. We analyzed previous studies and divided the subjective indicators into place & accessories, editing, model (Y/N), contents and field, and characteristics of the creators. We analyzed top 5 videos from among 257 videos uploaded before July 1, 2020. The subjective indicators were analyzed through a questionnaire survey attempted by 60 respondents in their 10-30s from Jeollanam-do and Gwangju between July 20 to August 31, 2020. The questions majorly focused on intimacy, attractiveness, professionalism, informativity, and playfulness. We analyzed the collected data using SPSS 21.0, and obtained the following results: Informativity, professionalism, attractiveness, and playfulness were considered to be more influential by those aged 10 to 30 years. In particular, factors like visual elements, linguistic characteristics, experts, background music and sound effects, celebrities, product information, and knowhow were most preferred. In fact, it was easy to make videos using these elements. The above results confirmed the utility of such data for beauty-creators-to-be in creating videos that generate more clicks.

Keywords

Acknowledgement

본 연구는 2023년도 광주대학교 대학 연구비를 지원받아 수행되었음.

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