한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제47권3호
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  • Pages.409-424
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  • 2023
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  • 1225-1151(pISSN)
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  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
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Unveiling the Unconscious Mindset about the Ideal Body -Suggestions for Fashion Education

  • Jung Soo Lee (Dept. of Fashion Industry, Ewha Womans University)
  • 투고 : 2022.08.19
  • 심사 : 2023.04.14
  • 발행 : 2023.06.30
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초록

This study aimed to reveal prospective fashion designers' predominant perceptions regarding the ideal body size and shape and to suggest an educational guideline for the design process. Sketch tasks and surveys involving the college students in a fashion design department were conducted over the course of a year. A total of 113 participants designed a white cotton shirt for women in their 30s and 40s. Immediately after the sketching task, the participants answered survey questions on the specific body sizes and shapes they had been picturing. According to the results, the participants designed shirts for a medium-sized, hourglass body shape. As the percentage of women in their 30s and 40s with an hourglass shape is low, a discrepancy exists between the ideal design and the body of the actual consumer. Furthermore, 55% of the participants indicated that they would change the design for a woman with a different body shape. The majority of the participants agreed that understanding the body shape and size is important when initiating ideas. These findings can help educators understand the importance of improving designers' awareness of various body sizes and shapes; they also suggest new directions for fashion design education.

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과제정보

The author would like to thank Dr. Fatma Baytar for her valuable comments on this study.

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