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Application Analysis of Smart Tourism Management Model under the Background of Big Data and IOT

  • Gangmin Weng (School of Economics and Management, Yanshan University) ;
  • Jingyu Zhang (School of Economics and Management, Yanshan University)
  • Received : 2022.05.27
  • Accepted : 2022.11.14
  • Published : 2023.06.30

Abstract

The rapid development of information technology has accelerated the application of big data and the Internet of Things in various industries. Big data has a great potential in the development of smart tourism. With the help of innovation in emerging technologies such as big data and Internet of Things, smart tourism has a better possibility to surpass traditional tourism. Therefore, this article provides a theoretical support to this process. It has explored the innovative management model of big data and IoT in smart tourism and evaluate their effects on promoting tourism. It offers a reference for the integration and innovation of the tourism theory system. Before big data technology, the development of Internet boosted online tourism. However, tourism marketing is still inefficient due to a lack of understanding about tourists. After many practical explorations of big data technology, tourism websites begin to adopt big data technology in their daily operations. With the changes in tourists' preferences and needs, further innovation and research are needed to help smart tourism keep up with the changes in the market and create more competitive products and services. Innovation serves as the driving force for enterprises to occupy the market and develop.

Keywords

Acknowledgement

This study was supported by Natural Science Foundation of Hebei Province, "Study on Tourists' Mimicry Behavior Pattern and Dynamic Response Mechanism" (No. G2020203023).

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