Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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Research on Ways to Activating farmers' Processing Startups through Analytic Hierarchy Process(AHP) - Focusing on Small-scale Start-up Technology Support Project for Farmers -

계층화분석(AHP)을 통한 농업인 가공창업 활성화 방안 연구 - 농업인 소규모 창업기술지원 사업을 중심으로 -

  • Ma, Ji-Young (Industry-University Cooperation, Woosuk University) ;
  • Jang, Dong-Heon (Division of Agricultural Economics and Food Marketing(IAST), Jeonbuk National University) ;
  • Moon, Soo-Hee (Farm & Agribusiness Management Division, Rural Development Administration)
  • 마지영 (우석대학교 산학협력중점) ;
  • 장동헌 (전북대학교 농경제유통학부(농업과학기술연구소)) ;
  • 문수희 (농촌진흥청 농산업경영과)
  • Received : 2023.01.09
  • Accepted : 2023.03.21
  • Published : 2023.05.31
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Abstract

This study used the AHP technique by constructing three classes based on small-scale start-up technology support projects for farmers to set the direction of revitalizing processed start-ups for farmers. To this end, priorities were derived by comparing the policy support managers of the Rural Development Administration and 18 people in charge of support projects for the Jeollabuk-do Agricultural Research & Extension Services and the Urban Agricultural Technology Center. As a result, first, the priority for the direction of revitalizing processed start-ups for farmers was 45.9%, facility improvement 29.0%, and start-up technology support 25.1%. Second, the priority of processing technology support projects was 30.0%, processing technology standardization 28.6%, education and coaching 22.1%, intellectual property protection 19.3%, PR marketing 61.6%, online distribution 26.0%, and management start-up support 12.4%, and facility improvement support projects were 68.3% and internal facility remodeling 31.7%. Based on these results, efforts and revitalization measures for standardizing agricultural processing technology are needed, and active facility improvement support projects are urgently needed to establish a hygienic and safe production base.

Keywords

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