International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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The Effect of manager's Communication Type on Organizational Culture and Innovative Behavior

  • Kang Woon Jo (Department of Business Administration, Kongju National University) ;
  • Moon Jun Kim (KNU Corporate Management Institute, Kongju National University) ;
  • Hwan Cheol, Hwang (Kongju National University Department of Social Enterprise Management)
  • Received : 2023.04.19
  • Accepted : 2023.04.26
  • Published : 2023.06.30
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Abstract

This study confirmed the effect of manager's communication type perceived by organizational members on innovative behavior and the mediating effect of organizational culture. In other words, the manager's communication type was statistically positive for organizational members' innovation behavior (Hypothesis 1) and organizational culture (Hypothesis 2). Organizational culture improved innovative behavior of organizational members (Hypothesis 3). In addition, organizational culture played a mediating role between the manager's communication type and organizational members' innovative behavior (Hypothesis 4). In other words, the importance of improving the innovative behavior of organizational members, which is a key factor for advancing organizational sustainability management, was confirmed. It was confirmed that the manager's communication type and organizational culture act as a key factor for the advancement of innovative behavior. Therefore, executives and managers confirmed the importance of systematic managers' communication-type competency development and organizational culture revitalization plans and the necessity of implementing them in order to improve innovative behavior.

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