Journal of the Korean Applied Science and Technology (한국응용과학기술학회지)

The Korean Society of Applied Science and Technology (한국응용과학기술학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Purchasing Factors of Color Cosmetics Using Big Data: Focusing on Topic Modeling and Concor Analysis

빅데이터를 활용한 색조화장품의 구매 요인에 관한 연구: 토픽모델링과 Concor 분석을 중심으로

  • Eun-Hee Lee (Department of Cosmetics Engineering, konkuk University) ;
  • Seung- Hee Bae (Department of Cosmetics Engineering, konkuk University)
  • 이은희 (건국대학교 화장품공학과) ;
  • 배승희 (건국대학교 화장품공학과)
  • Received : 2023.07.25
  • Accepted : 2023.08.24
  • Published : 2023.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

In this study, we tried to analyze the characteristics of color cosmetics information search and the major information of interest in the color cosmetics market after COVID-19 shown in the text mining analysis results by collecting data on online interest information of consumers in the color cosmetics market after COVID-19. In the empirical analysis, text mining was performed on all documents such as news, blogs, cafes, and web pages, including the word "color cosmetics". As a result of the analysis, online information searches for color cosmetics after COVID-19 were mainly focused on purchase information, information on skin and mask-related makeup methods, and major topics such as interest brands and event information. As a result, post-COVID-19 color cosmetics buyers will become more sensitive to purchase information such as product value, safety, price benefits, and store information through active online information search, so a response strategy is required.

본 연구에서는 코로나 이후 색조화장품 시장의 소비자들의 온라인 관심 정보에 대한 자료 수집을 통하여 색조화장품 정보 검색의 특성과 텍스트 마이닝 분석 결과에 나타난 코로나 이후 색조화장품 시장의 주요 관심정보들을 분석하고자 하였다. 실증분석에서는 "색조화장품" 이라는 단어를 포함하는 뉴스, 블로그, 카페, 웹페이지 등의 모든 문서들을 분석 대상으로 텍스트 마이닝을 수행하였다. 분석 결과 코로나 이후 색조화장품에 대한 온라인 정보 검색은 주로 구매 정보와 피부와 마스크 관련 화장법 등에 관한 정보와 관심 브랜드와 행사 정보 등의 주요 토픽이 주를 이루고 있었다. 결과적으로 코로나 이후 색조화장품 구매자들은 적극적인 온라인 정보 검색을 통하여 제품 가치와 안전성, 가격 혜택, 매장 정보 등의 구매 정보에 더욱 민감하게 될 것이므로 이에 대한 대응전략이 요구된다.

Keywords

References

  1. S. M. Lim, I. H. Lee, "The Effects of Para-social Interactions with Social Media Beauty Influencers on Brand Trust and Purchase Intention", Journal of Korean Sorean Society of Beauty and Art, Vol.22, No.1, pp. 177-194, (2021).
  2. W. G. Jo, M. J. Lang, D. H. Bae, Modern Cosmetic Science, pp. 260-261, Korean Academic Information, (2007).
  3. J. Y. Lee, Y, S. Kim, "The effect of appearance care expectations associated with not wearing masks on makeup behavior and intention to purchase color cosmetics", Korean Journal of Cosmetology, Vol.29, No.1 pp. 157-171, (2023).
  4. B. S. Cho, J. D. Kim, "A Study on Purchasing Behavior of Shade Cosmetics," Journal of the Korean Society of Fashion & Beauty,Vol.15, No.1 pp. 56-70, (2007).
  5. N. K. Lee, O. L. Park ,"Effects of Women's Age-Specific Value Consciousness on Cosmetics Brand Attitudes". Journal of the Korean Society of Human Beauty Arts, Vol.15, No.2 pp. 181-200, (2014).
  6. S. J. Ryu, "The Study of Behavior on Buying Cosmetics according to Life Style Type for Women Consumers in the United State", The Research Joumal of the Costume Culture, Vol.17, No.1 pp.28-39, (2009).
  7. M. S. Song, Y. J. Cho, M. J. Yim, "A Study on Brand Extension and Cannibalization of Color Cosmetics", Asian Journal of Beauty and Cosmetology, Vol.18, No.4 pp. 571-585, (2020).
  8. S. K. Kang, M. S. Kim, "Purchasing behavior of color cosmetics through mobile among working women", Korean Journal of Cosmetology, Vol.15, No.3 pp. 361-369, (2019).
  9. Y. H. Han, J. W. Shin, "Analysis of factors that affect the container function of color cosmetics on purchases-focusing on base makeup", Illustration Forum, Vol.20, No.59 pp. 25-34, (2019).
  10. D. S. Kostyra, et al. "Decomposing the effects of online customer reviews on brand, price, and product attributes," International Journal of Research in Marketing, Vol.33, No.1 pp. 11-26, (2016).
  11. M. S. Song, Y. J. Cho, M. J. Lim, "Millennial Consumers' Individual Emotional Responses After Purchasing Cosmetics: Evaluation of Satisfied/Moderate/Dissatisfied Properties Using Text Mining Techniques". Asian Journal of Beauty and Cosmetology, Vol.20, No.4 pp. 461-479, (2022).
  12. D. Blei, A. Ng, M. Jordan, "Latent Dirichlet Allocation," Journal of Machine Learning Research, 3(Jan) pp. 993-102, (2003).
  13. J. W. Choi, H. Lee, J. M. Kim, J. H. Song, "A Comparative Analysis of Curricꠓ ulums for Software-related Departments based on Topic Modeling," The Journal of Society for e-Business Studies, Vol.22, No.4 pp. 193-214, (2017).
  14. K. W. Lee, S. Y. Choi "Big Data Analysis of Core Competency-Based College Education", Journal of Learner-Centered Curriculum Education, Vol.22, No.15 pp. 827-839, (2022).
  15. E. J. Kim, "Analysis of the in-flight safety' network using big data", Tourism Research, Vol.34, No.3 pp. 263-279, (2019).
  16. M. S. Song, Y. J. Cho, M. J. Lim, "Millennial Consumers' Individual Emotional Responses After Purchasing Cosmetics: Evaluation of Satisfied/ Moderate/Dissatisfied Properties Using Text Mining Techniques". Asian Journal of Beauty and Cosmetology, Vol.20, No.4 pp. 461-479, (2022).
  17. D. H. Song, S. H. Kang, "A Study of Consumer Purchasing Behavior in Mobile Shopping-Focusing on User Characteristics, Flow Experience, Perceived Risk, and Types of Engagement", Management and Information Research, Vol.34, No.3 pp. 79-100, (2015).