Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Fashion Startup Ecosystem Trends in Korea Using Big Data Analysis - Focusing on Newspaper Articles in 2012-2022 -

빅데이터 분석을 활용한 우리나라 패션 스타트업 생태계의 추세 연구 - 2012~2022년 신문기사를 중심으로 -

  • Soojung Lim (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Sunjin Hwang (Dept. of Fashion Design, Sungkyunkwan University)
  • 임수정 (성균관대학교 의상학과) ;
  • 황선진 (성균관대학교 의상학과)
  • Received : 2022.12.02
  • Accepted : 2022.12.22
  • Published : 2023.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study divided articles into two time periods, from 2012 to 2022, with the aim of using big data analysis to look at patterns in the ecosystem of fashion start-ups. The research method extracted top keywords based on TF(Term Frequency) and TF-IDF(Term Frequency-Inverse Document Frequency), analyzed the network, and derived centrality values. As a result of comparing the first and second fashion startup ecosystems, elements of policy, support, market, finance, and human capital were derived in the first period. In addition, in the second period, elements of policy, support, market, finance, and culture were derived. In the first period, the fashion startup ecosystem focused on fostering new designer startups by emphasizing support, finance, and human capital factors and focusing on policies. Meanwhile, in the second period, online-based fashion platform startups and fashion tech startups appeared with the support of digital transformation and fulfillment services triggered by COVID-19(Corona Virus Disease 19), private finances were emphasized, and cultural factors were derived along with success stories of fashion startups. This study is meaningful in that it helps in developing strategies for fashion startups to grow into sustainable companies.

Keywords

References

  1. Bae, J., & Park, D. (2022, March 21). 브랜드 모아놓은 패션 플랫폼이 쇼핑 대세로...입점 1년 만에 '100억 잭팟' 성공 신화도 탄생 [A fashion platform that collects brands is the main shopping trend.. a success story of '10 billion jackpot' was born within one year of entering the store]. The Korea Economic Daily. Retrieved October 11, 2022, from https://sgsg.hankyung.com/article/2022031836921
  2. Baek, B. (2022, January 27). 와디즈, 올해 펀딩 시장이 주목할 8개 키워드 선정 [Wadiz, selected 8 keywords to pay attention to in the funding market this year]. Zdnet Korea. Retrieved September 4, 2022, from https://zdnet.co.kr/view/?no=20220127135420
  3. Brydges, T., & Pugh, R. (2021). Coming into fashion: Expanding the entrepreneurial ecosystem concept to the creative industries through a toronto case study. The Canadian Geographer, 65(3), 346-367. doi:10.1111/cag.12674
  4. Choi, D. (2019, October 28). 루이비통과 샤넬이 스타트업에 투자하는 이유는? [Why do louis vuitton and chanel invest in startups?]. Aju Business Daily. Retrieved July 16, 2022, from https://www.ajunews.com/view/20191028095528263
  5. Colliander, O. (2015). The finnish fashion entrepreneurship ecosystem (Unpublished master's thesis). Aalto University, Helsinky, Finland.
  6. Isenberg, D. J. (2011). The entrepreneurship ecosystem strategy as a new paradigm for economy policy: Principles for cultivating entrepreneurship. Babson Entrepreneurship Ecosystem Project, Babson Park, MA: Babson College.
  7. Jeong, H. (2018). Basic research for designing start up business education in fashion design related departments. Journal of the Korean Fashion & Costume Design Association, 20(2), 89-100. doi:10.30751/kfcda.2018.20.2.89
  8. Jeong, N., & Kim, C. (2020). Factors affecting the success of fashion crowd funding: Focusing on social value and product value. Journal of the Korean Entrepreneurship Society, 15(3), 1-29. doi:10.24878/tkes.2020.15.3.1
  9. Ji, H. K., & Kim, B. H. (2017). A survey on the current status of management of fashion startup companies by the rising fashion designers. Journal of the Korean Society of Costume, 67(2), 131-146. doi:10.7233/jksc.2017.67.2.131
  10. Kilduff, M., & Tsai, W. (2003). Social networks and organizations. Thousand Oaks, CA: Sage.
  11. Kim, J. (2021, August 3). 무신사 파트너스, 패션 산업 선순환 구축 나서 "600억 투자 확대" [Musinsa Partners has established a virtuous cycle in the fashion industry and said, "Expanding investment by 60 billion won]. Venturesquare. Retrieved October 2, 2022, from https://www.venturesquare.net/834373
  12. Kim, Y. J., Kang, M. S., & Kim, S. W. (2012). A study on obstacle factors for new fashion designer business. Journal of Business Research, 27(3), 197-221. doi:10.22903/jbr.2012.27.3.197
  13. Korea Audit Bureau of Certification. (2021). 2020년도 일간신문 발행 유료부수[Number of certified daily newspapers in 2020]. Retrieved November 24, 2021, from http://www.kabc.or.kr/about/notices/100000003208
  14. Korea Creative Content Agency. (2019). 2019 Designer fashion industry research (KOCCA 19-44). Retrieved October 12, 2021, from https://www.kocca.kr/kocca/bbs/view/B0000147/1841376.do?menuNo=204962
  15. Korea Fashion Industry Association. (2017). 한국패션협회 선정, 2017년도 한국 패션산업 10대 뉴스 [2017 Top 10 Korean fashion industry news]. Retrieved September 7, 2021, from http://www.koreafashion.org/news/report/read.jsp?reqPageNo=12&no=460
  16. Korea Trade-Investment Promotion Agency. (2019). 프랑스 패션기업 루이비통과 스타트업의 만남 [French fashion company louis vuitton meets startups]. Retrieved October 5, 2021, from https://dream.kotra.or.kr/kotranews/cms/news/actionKotraBoardDetail.do?SITE_NO=3&MENU_ID=180&CONTENTS_NO=1&bbsGbn=243&bbsSn=243&pNttSn=178246
  17. Lazzeretti, L., & Capone, F. (2020). The role of education in the entrepreneurial ecosystem: the case of 'made in italy tuscany academy' in the florence fashion city. International Journal of Entrepreneurship and Small Business, 40(2), 270-290. doi:10.1504/ijesb.2020.107753
  18. Lee, K., & Hwang, S. (2016). Effects of personal and environmental characteristics of college students in fashion schools in Korea on their entrepreneurial intention: Focusing on the regulation effect of business foundation efficacy. Journal of Korea Design Forum, 50, 129-144. doi:10.21326/ksdt.2016..50.011
  19. Mason, C., & Brown, R. (2014). Entrepreneurial ecosystems and growth-oriented entrepreneurship. Final Report to OECD, Paris, 1-38. Retrieved from https://www.oecd.org/cfe/leed/entrepreneurial-ecosystems.pdf
  20. Moore, J. F. (1993). Predators and prey: A new ecology of competition. Harvard Business Review, 71(3), 75-86.
  21. Nam, S. (2022). A study on the fashion lifestyle characteristics of millennials using network analysis and topic modeling (Unpublished doctoral dissertation). Sungkyunkwan University, Seoul, Korea.
  22. Ok, C. (2019, March 31). "오바마가 벤처인들과 매달 간담회 한 이유는" ["The reason why obama held monthly meetings with startups"]. Yonhap News Agency. Retrieved September 20, 2022, from https://www.yna.co.kr/view/AKR20190323011900075?section=search
  23. Science and Technology Policy Institution. (2020). 벤처기업의 스케일업 방안 [Scaleup plan for venture companies]. Stepi Insight, 258, 1-25. Retrieved November 22, 2021, from https://www.stepi.re.kr/site/stepiko/report/View.do?reIdx=260&cateCont=A0501
  24. Shinhan Square Bridge. (2021). Global startup report. Retrieved September 8, 2022, from https://www.shinhanfoundation.or.kr/intro/pds_view/1/806
  25. Spigel, B. (2015). The relational organization of entrepreneurial ecosystems. Entrepreneurship Theory and Practice, 41(1), 1-25. doi:10.1111/etap.12167
  26. Stam, E. (2018). Measuring Entrepreneurial Ecosystems. Entrepreneurial Ecosystems, 173-197. doi:10.1007/978-3-319-63531-6_9
  27. Tansley, A. G. (1935). The use and abuse of vegetational concepts and terms. Ecology, 16, 284-307. https://doi.org/10.2307/1930070
  28. The Ministry of Trade, Industry and Energy. (2011). 제1회 인디브랜드페어 개최 [Held the 1st indie brand fair]. Retrieved November 4, 2022, from http://www.motie.go.kr/motie/ne/presse/press2/bbs/bbsView.do?bbs_cd_n=81&bbs_seq_n=70111
  29. The Unicorn Report: Visualizing The Increasingly Crowded Billion-Dollar Company Club. (2021, September 23). CB Insights. Retrieved August 14, 2022, from https://www.cbinsights.com/research/unicorn-club-global-trends-infographic/
  30. Yun, S. J. (2017). Research on entrepreneurial characteristics of fashion startup brands (Unpublished doctoral dissertation). Seoul National University, Seoul, Korea.
  31. Yun, S. J. & Choo, H. J. (2015) A qualitative study on market orientation of new designer brand. Journal of the Korean Society of Clothing and Textiles, 39(6), 838-851. doi:10.5850/jksct.2015.39.6.838
  32. Yun, S. J., & Lee, H. K. (2019). A study on the types and characteristics of global fashion clusters. Journal of the Korean Society of Clothing and Textiles, 43(4), 491-505. doi:10.5850/jksct.2019.43.4.491